© 2014 IBM Corporation

Impact 2014 Overview

Mobile is everywhere. And being a mobile enterprise puts your business in motion -- reach new markets, gain competitive advantage and unleash a catalyst for innovation.

Join us at IBM Impact 2014 to learn what’s changing in a mobile-enabled world to uncover hidden opportunities, create new products and services and capitalize on them.

http://www.ibm.com/impact

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IBM Impact 2014 is all about The Mobile Enterprise: Putting business in motion.

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1. Discover innovative strategies that leverage mobile technologies to shorten the value chain by driving transactions at the point of engagement.

2. Learn how to transform your business around a mobile infrastructure to create new value from customer, supplier and employee interaction.

3. Hear first-hand from clients and Business Partners how they are adopting smarter processes

that increase efficiency and profitability in their organizations.

4. Understand smarter process linkages and integration with Enterprise Content

Management (ECM), Master Data Management (MDM), Analytics, ERP, CRM and other systems.

5. Learn why and how businesses are choosing IBM cloud computing to innovate faster, give their users the software they need, and develop mobile applications all while saving time with self-service.

6. Hear innovative strategies for building, deploying and managing applications with high scale and continuous availability, from front office to back office - whether mobile, web, or cloud applications.

7. Learn how to leverage the explosion in the volume of data from sensors and mobile

devices - the Internet of Things - to support business decisions and build customer loyalty.

8. Gain expertise in implementing solutions to enable your business for the

API Economy, IOT and Mobile.

9. Explore the potential of cutting-edge technologies that provide leadership advantage and change the way you do business.

10. Overcome the challenge of managing and securing an infrastructure that connects an endless array of intelligent devices and sensors outside of your control.

Visit ibm.com/impact to see detailed information on tracks, sessions and registration.

Mobile, Social, Cloud, Big Data, Internet of Things, Security – these are the new technologies that are disrupting business every day. Join us at Impact 2014 to BE FIRST to capitalize on these technologies to create new business models, engage customers in new meaningful ways, and adapt faster than your competition. With hundreds of interactive sessions, hands-on labs, visionary keynote speakers and the Solution Expo, Impact 2014 is the one conference you cannot afford to miss.

The top ten reasons to attend Impact 2014

See Imagine Dragons at Impact 2014! The Grammy-winning rock band with platinum-selling singles “It’s Time” and “Radioactive” will perform live for our conference attendees.

With 6 insightful tracks, 600+ interactive sessions, the Solution Expo, visionary keynote speakers and networking with 1000s of enthusiastic attendees, IBM Impact 2014 is the mobile conference you can’t afford to miss.

Impact 2014 delivers four days of best practices, technical education and roadmaps for business transformation and leverages deep insights from topics like the mobile enterprise, cloud, big data and analytics, Smarter Process, connectivity, application infrastructure, and the Internet of Things.

ibm.com/impact

IBM clients, Business Partners and IBM Subject Matter Experts and Leaders from over 70 countries.

Expecting 9,000external speakers, from across all industries, share experience and expertise.

380+attendee visits to the Solution EXPO.

17,700+

unique visitors from 57 different countries watch ImpactTV via Livestream.

3,000+joint IBM Business Partner client sessions, including Ford, Target, WestJet and Capital One.

30+

attend more than 600 Technology sessions.

37,000+conversations held across

Twitter, blogs and forums.

9,000+

attend “Meet the Experts” sessions.

1,400+new members join the Global WebSphere Community.

Over 2,400IBM Business Partners exhibit in the Solution EXPO.

Over 60

By The Numbers

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Impact2014 Agenda At-a-GlanceSUNDAY 4/27

MONDAY 4/28 THURSDAY 5/1TUESDAY 4/29 WEDNESDAY 4/30

Registration12:00p – 7:30p

Registration6:30a – 7:30p

Registration07:00a- 6:00p

Registration7:00a – 6:00p

Registration7:00a – 1:00p

Breakfast 7:00a -8:15a

Breakfast 6:30a-8:15a

Breakfast 07:00a-09:00a

Business Partner SummitHours

9:30a-4:00p

Solution EXPOGrand Opening6:00p – 8:00p

Lunch 11:45a – 1:00p

BoF 12:00p – 12:45p

SundaySessions

12:00p – 6:00p

Solution EXPO Networking Reception

5:30p-7:30p

Break10:00a – 10:30a

Track Keynote: Mobile Enterprise10:30a – 11:45a

Session 34:00p – 5:00p

Break5:00p – 5:15p

Session 45:15p – 6:15p

General Session8:30a – 10a

Track Keynotes (3) / Session 1

Inner Circle Kick off1:00p – 2:15p

Break2:15p – 2:30p

Track Keynotes (3) / Session 2

2:30p – 3:30p

Break3:30p– 4:00p

General Session8:30a – 10a

Break10:00a – 10:30a

Session 510:30a – 11:30a

Lunch 11:30p – 1:00p

BoF 12:00p – 12:45p

Session 61:00p – 2:00p

Break2:00p – 2:15p

Session 72:15p – 3:15p

Break3:15p – 3:45p

Session 83:45p – 4:45p

Break4:45p – 5:00p

Session 95:00p – 6:00p

Solution EXPO Networking Reception

6:30p-7:30p

Impact Special Event7:30p – 9:45p

Breakfast 7:00a -8:15a

General Session8:30a – 10a

Break10:00a – 10:30a

Session 1010:30a – 11:30a

Lunch 11:30p – 1:00p

BoF 12:00p – 12:45p

Session 111:00p – 2:00p

Break2:00p – 2:15p

Session 122:15p – 3:15p

Break3:15p – 3:45p

Session 133:45p – 4:45p

Break4:45p – 5:00p

Session 145:00p – 6:00p

Lunch 11:30p – 1:00p

BoF 12:00p – 12:45p

Session 159:00a – 10:00a

Break10:00a – 10:30a

Session 1610:30a – 11:30a

End of Conference

Session 171 :00p – 2:00p

Break2:00p – 2:15p

Session 182:15p – 3:15p

Break3:15p – 3:45p

Session 193:45p – 4:45p

Solution EXPO Hours5

2014 Track CurriculumPutting Business in Motion… BE FIRST

Client Use Cases: Mobile in Action

Launch a Mobile Enterprise Strategy

Build and Deploy Mobile Applications

Secure and Manage Mobile Infrastructures

Leverage Mobile Insights to Engage Customers in Context

Client Use Cases: Smarter Process in Action

Extending Processes and Decisions to Other Systems

Process & Decision Technology Platforms

Projects to Programs: Approaches & Adoption

Getting Social

Putting Mobile First

Thinking Ahead

Deeper Learning

Privacy, Risk and Compliance

Realizing Industry Value Amidst Technology Change

Client Use Cases: Cloud in Action

Cloud Fundamentals

Software as a Service (SaaS)

Platform as a Service (PaaS)

Infrastructure as a Service (IaaS)

Client Use Cases: AI in Action

Application Development

Application Infrastructure

Messaging for Enterprise, Mobile and Cloud

Customer Information Control System (CICS)

Client Use Cases: Integration in Action

Enterprise and Cloud Integration

APIs and Gateway

Internet of Things

Innovating though SOA and APIs

System z Virtual Track

Audience• C-Suite • LOB and IT

Managers• Software Engineer • Web Designer• Enterprise Architect• System Integrator • Server-side & Web

Application Developer

• Mobile Developers

Audience• Architect• IT & LOB

Executive• Systems Integrator• Business Analyst• System

Administrator

Audience• C-Suite• LOB Exec / Mgr• Enterprise Architect• Infrastructure Mgr• IT Consultant & PM• Operations Manager• Software Engineer• System Administrator

Audience• C-Suite• LOB & IT Executive• Architect• System

Administrator• Datacenter Manager• Developer• Systems Integrator

Audience• Enterprise Architect • Infrastructure Mgr• IT Consultants & PM• Operations Manager• Software Engineer• System

Administrator• Middleware

Developer

Audience• C-Suite• IT Executive• Architect• IT Consultant• System Integrator• Infrastructure Mgr• System Developer• System

Administrator

LOB / IT LOB / ITLOB IT / LOB IT IT

Industry Virtual Track

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PureSystems Virtual Track

Business + Technology Strategies = The art of

the possible

Mobile Enterprise Smarter Process Cloud Application Infrastructure

Integration

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Track Description

Business + Technology

Strategies = The art of the possible

What up and coming technologies will gain traction in your industry, within your organization, or with your customers? Social, Mobile, Cloud and Analytics are no longer emerging technologies. They are transformative tools changing the way we do business -- from operations and logistics to strategy and marketing. What's next? Explore the potential of augmented reality, the Internet of Things, security analytics and more. Join business leaders, leading edge industry technologists and IBM professionals to hear how forward-thinking organizations are building technology into their short- and long-term business strategies. Explore the application of advanced technologies in identifying new business opportunities, scaling departmental initiatives into enterprise-wide deployments, and maximizing return on IT investments.

Mobile Enterprise

Successful companies are putting their businesses in motion by leveraging mobile technologies to deliver new value to customers, employees and partners. But realizing the full potential of mobile requires an end-to-end strategy that addresses new mobile-related business opportunities and plans for the infrastructure needed to drive deeper engagements that help you reach your business goals. Come learn how to create a mobile enterprise with IBM MobileFirst. IBM mobile executives, renowned subject matter experts and distinguished customers will share best practices for how to launch a 'mobile first' business transformation by deploying the right applications, creating exceptional customer experiences, and instituting an IT infrastructure optimized for mobile. Attendees will also gain access to "The 'Upwardly Mobile' Enterprise," a recent IBM study of 630 global IT professionals with findings on how to become a mobile leader.

Smarter Process

This track focuses on helping businesses drive increased revenue, operational efficiency and profitability by leveraging the exciting technological and cultural revolutions in Mobile, Social, Cloud and Big Data Analytics in conjunction with Business Process and Decision Management. Learn about the rise of the Customer-Activated enterprise and why it's vital to re-examine the way your company does business, including core processes and decision-making. Sessions will explore how starting with small, but impactful, projects can provide immediate benefit and pave the way to broader, more rewarding transformations. Hear from IBM experts, leading analysts and current clients and learn about their experiences, challenges and successes across a broad range of industries and use cases.

Track Descriptions

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Track Description

Cloud

Cloud is powering business growth. With a broad cloud computing portfolio and deep cloud expertise, IBM can help you confidently realize the benefits of cloud. This track will feature sessions to help you realize the speed, empowerment, and economics of cloud computing. Learn how to use cloud computing to innovate faster, quickly build cloud applications on open architectures, and tap into pay-for-use global cloud infrastructure. See how cloud can give users the software they need, free developers to focus on apps, and enable IT to become a service provider. Discover how to save time with self-service cloud, buy just what you need and get to market faster – all while shift CAPEX to OPEX and increasing utilization.

Application Infrastructure

This track will feature sessions on how IBM’s Application Infrastructure helps your business and IT teams reconcile front and back office synchronization to provide flexibility and dynamic scale to transactional applications, supporting dramatically faster rates of change and unpredictable volumes. Attendees will learn how to manage the pace of change, handle updates across LOB and IT, ensure consistency of information and experience, and enable agile, repeatable innovation.

Integration

This track will highlight how IBM solutions enable organizations to integrate within and beyond the enterprise. This includes rapidly and securely integrating Mobile & Web apps with enterprise apps, APIs, services, and data, within the enterprise and in the Cloud. You will learn how APIs are transforming businesses through exposing services as business APIs, enforcing consumption policies and providing security, governance, lifecycle management, API monitoring, socialization and managed developer communities. You will also learn about the Internet of Things that enables you to connect millions of endpoints in the Cloud. Hear directly from customers how leveraged these technology solutions and SOA principles to grow the business and drive effectiveness. Topics included are Enterprise and Cloud Integration. API Management and Security Gateways, the Internet of Things, and how to plan your SOA Journey.

Track Descriptions

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ImpactRocks! with IMAGINE DRAGONS

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April 29, 7:30 p.m. - 9:45 p.m.

Favorite Alternative Rock Artist at the American Music Awards

2014 Grammy-award winner!Multi-platinum selling singles

It’s Time and Radioactive!

Learn more about the band: http://bit.ly/1jNNDT4

Badge Pricing

Type Price Time Period

Alumni Rate (Client and BP) $1,695 December 9, 2013 – January 13, 2014

Super Saver Rate (Client and BP) $1,695 December 9, 2013 – December 30, 2013

Early Bird Rate (Client and BP) $1,895 December 31, 2013 – March 14, 2014

Standard Rate (Client and BP) $2,195 March 15, 2014 – April 25, 2014

On-site Fee (Client and BP) $2,250 (WAS $2,450) April 27, 2014 – May 1, 2014

2-Day Pass (Client and BP) $1,000 (WAS $975) December 9, 2013 – May 1, 2014

Exhibit Only (Client and BP) $1,295 (WAS $1225) December 9, 2013 – May 1, 2014

Upgrade Expo to Full Conference Pass (Client and BP) $800 (WAS $675) December 9, 2013 – May 1, 2014

Company Pass Program – (external only)

Premier Level (35 full passes) $53,000 December 9, 2013 – April 19, 2014

Advantage Level (10 full passes) $16,000 (WAS 15k) December 9, 2013 – April 19, 2014

Standard Level (5 passes) $8,500 (WAS 8k) December 9, 2013 – April 19, 2014

Additional Passes after purchase of program $1,600 December 9, 2013 – April 19, 2014

IBM Country Pass Program – (internal only)

Country Grande (30 full passes) $53,000 December 9, 2013 – April 4, 2014

Country Lite (20 full passes) $36,400 December 9, 2013 – April 4, 2014

Country Extra-Lite (10 full passes) $18,500 December 9, 2013 – April 4, 2014

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Important Links

Impact 2014 Website - http://www.ibm.com/impact

Impact Sponsorships http://www-01.ibm.com/software/websphere/events/impact/sponsorship.html

Impact Registration http://www-01.ibm.com/software/websphere/events/impact/registration.html

Impact Session Preview Tool

https://www-950.ibm.com/events/global/impact/agenda/preview.html

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Social Media #ibmimpact

facebook.com/ibmimpact

twitter.com/ibmimpact

ibm.com/impact/blog

bit.ly/impact-in

youtube.com/ibmimpact

instagram.com/ibmimpact

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