immersive design
TRANSCRIPT
Immersive Experiences Topic discussion DC 07.08.2015
It is when an experience allows people to involve themselves deeply enough, it may create an altered
mental state. They may find themselves in another world or filling someone else’s shoes. Then it’s about more than merely using a product or what kind of service
experience you are having - it’s about activating senses and memories. It’s a way to experience flow while
engaging in activity.
"Immersive Experience""Immersive Experience"
Jane Vita
Immersion into virtual reality is a perception of being physically present in a non-physical
world. The perception is created by surrounding the user of the VR system in images, sound or other stimuli that provide an engrossing total
environment.
"Immersion (Virtual Reality)"
Wikipedia
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Sense of presence
“In the media psychology literature, presence is defined as the perception of non-mediation - the absence of thoughts about technology that creates the experience.”Total engagement
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Emotional engagement
Pleasurable and meaningful. Memorable experience worth sharing and that has personal significance.User experience hierarchy of needs model
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Other senses
“Our sense of smell is most directly linked to memory.” Seductive interaction design
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Sense of time
Time seems to go faster...
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Immersive technologies
Special “displays” right in front of your eyes and blocks you out the rest of the world.Total engagement
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Storytelling
Stories help us engage with our audience. They help us to reach intimacy. They make your content more compelling.
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Flow
Flow is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. Wikipedia
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Absorbing the attention
“You instantly feel like you’re part of something, merging real life with the virtual.”Total engagement
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Films, games, TV...
What we can we learn from other industries?
It sounds inviting and, honestly, kind of desirable. Everyone wants to be immersed in interesting web content, and brands are quickly learning
how to use that to their advantage. But to succeed, it has to be done well.
"Immersive Experience"
Matt Petronzio - Mashable
Jane VitaSr. Service CreatorJane Vita has over 10 years experience in digital services and media, including cross-platform design, digital strategy, digital reputation and performance. She has a visual de-sign background, and holds both a Master’s Degree in Web Design and Master’s in Service Innovation and Design. Jane has helped to create new digital services and transforming existing ones with clients including Nokia, NSN, Volvo, Renault, Marcopolo, Lojas Renner, Positivo Group, Ericsson, Banco do Brasil, Bematech, Gol Linhas Aéreas, Porto Seguro, Nokian Tyres, Honka, Iittala, Stockmman, Viking Line, Safmarine, YIT and ABB.
Languages: Brazilian PT, Spanish (Intermediate level) and English.
• SD in digital context• User Experience Design• User & Market Research• User Interface Design• Design Thinking• Cultural Issues in SD• VR, IoT and Gestures
• Interaction Design• Strategic Design• Rapid Prototyping• Information Architecture• Gamification• Digital Reputation development• Web analytics
@[email protected]/people/jane-vitafi.linkedin.com/in/janevita