living lab for SMEs!

!   Active user involvement to detect unintended or unforeseen problems or opportunities

!   Multi-method research with a commitment to academic enrichment

living lab?

Technologies are !not consumed, !but domesticated !by users.

These apps !were created in collaboration with citizens and industry,

back in 2007...

iCity, Hasselt & Leuven, living lab with HP and Microsoft

the trouble with users

!   Who are they? !   How will they use your product? !   How (high) do they value !

your product?

iLab.o living lab services

Media & ICT Adoption in Flanders - Wave 1 to 5

we offer a three-step process !of user research !

!   explore !   evaluate !   test

environmental scanning user analysis

user behavior community of practice (direct user feedback)

market roadmap business simulation

launch, listen, learn !in a user-centric setting

market potential estimation feature and service prioritization user experience optimization business model simulation { fast track

demo living lab market basic research

time-to-market 5 years

corporate driven ICT innovation

... 1 year

co-create with mix of lead users !based on innovation related !

characteristics!

new needs dissatisfaction user experience product related knowledge innovator

ordinary user

extreme user

expert user

classic lead user

user innovator

defector

fast track from ideation !to demo

!   ideation !   co-creation !   demo

extra support for SMEs

SME funding opportunities

50%

75% 10K!

25K! 35% < 60%

project complexity