imgzine - branded content app
DESCRIPTION
Get the right message to the right customer at the right timeTRANSCRIPT
Branded Content appGet the riGht messaGe to the riGht consumer at the riGht time
today’s advertisers struggle to gain the attention of consumers. an overload
of content has caused ad avoidance and brand marketers now need to create
relevant and engaging dialogues. While 85% of marketers publish branded
content, only 36% feel that they are doing it effectively (Forrester 2013). this
means that over half of them are missing out on the benefits that mobile offers.
“most marketers are struggling to build
content at scale — to get the right message
to the right consumer at the right time.”
– tracy stokes, Forrester
• Be where your audience is; one quarter of all organic search traffic now
originates from mobile devices (mma 2013).
• Be easier to recommend; brand recommendations from friends and
family are better trusted than texts from brands (cmi 2012).
• create an engaging dialogue and let consumers select their own content,
push messaging no longer works (Young 2010).
• Become a trusted advisor in the eyes of your customers and provide
useful information, advice and ideas (Forrester 2013).
• repurpose your content, underscoring the multi-channel nature of
content marketing (cci 2013).
Benefits of a Branded magazine
taking a moBile first strategy
imgZine (pronounced imagine) offers a mobile platform for producing smart
and real-time Branded content apps, based on your existing content. the
platform is inspired by the success of digital magazines like Flipboard, Pulse
and Zite, as well as traditional print magazines. this combination translates
into a more engaging and personalized experience for your readers. Building
on business intelligence and analytics, imgZine offers key insights for you.
• create an engaging dialogue with your readers
• manage your app easily
• aggregate and/or curate existing content sources
• release your publications in multiple platforms:
ios, android, Windows and (mobile) web
• Get a standardized solution
• Target specific content to your customers and ensure that they are engaged
• recommend articles that your customers value and prefer
get smart with Branded Content
To ensure that your customers are fully engaged, they need to be satisfied
with the content that is being delivered. at imgZine, we analyze large amounts
of data to understand reading behavior on tablets and smartphones and
determine what your customers value and prefer. in addition to these insights
imgZine developed a recommender engine that is geared to:
recommended articlesare read by of users75%
non-recommended articlesare read by of users42%
• Beautiful design
• content curation
• content aggregation
• Personalization
• social media feeds
• social sharing
• Offline reading
• advertisements
appliCation features
our Branded content apps contain a variety of features, including:
• Dashboard/analytics
• real time updates
• multiple languages
• Notifications
• Push messages
• recommended articles
• targeted content
“the more engaging the role of the brand, the
more memorable the integration will be.”
– nigel hollis, millward Brown
inCrease your Brand awareness with relevant Content
it may sound basic, but a key to the success of branded content is for it to be relevant.
otherwise, why would any (potential) customer want to engage with it? With imgZine’s
mobile platform you are able to deliver relevant, entertaining and informative content
through real-time communications. are you seeking to engage your consumers and
build a long-term relationship? contact us today to get started.
the netherlands
+31 20 411 18 38
Basisweg 52d
1043 aP amsterdam
united states
+1 415 3950941
811 sansome street
san Francisco, ca 94111
ContaCt us
www.imgzine.com