imcr: the next-generation master control environment · mediadeck will store all clips and...

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iMCR: The Next-Generation Master Control Environment

Hertz da Silva


Agenda

Evolução da “Sala” do Controle Master

– Introdução do iMCR (Integrated Master Control Room)

– Benefícios do iMCR

iMCR: Caso


Evolução da “Sala” do Controle Mestre


Master Control 1.0 (No início...)


Master Control 2.0 (…atualmente!)


Master Control 2.0


Why iMCR?

CIAB/ICP

Reduced costs Simplified

infrastructure Lower operating

expense

IMCR

All of the above, plus…

Increased flexibility

More efficient workflows

Simplified ability to unlock new

revenue streams


Master Control 3.0 (Uma necessidade!)


Enablers of iMCR

Video Playout

Graphics/ Branding

Switching/ DVE

Transmission Automation

ICP


Integrated Channel Playout (ICP)

Channel-in-a-Box (CIAB)

Integrated Channel Playout

Video Playout

Graphics/ Branding

Switching/ DVE


ICP


• Everything listed above

• Delivered in a single box

• All functions tightly integrated

• Single-vendor solution

• Software based

• Self-contained Automation system

• May require multiple hardware boxes,

depending on scale

Benefits of Integrated Channel Playout

Integrated Channel Playout (ICP)

Channel-in-a-Box (CIAB)


ICP/CIAB Challenges

Loss of operational

flexibility

Graphics capabilities limited

by power of the box

Forced into “lowest common

denominator” decision

Loss of familiar

control interfaces

ICP control surfaces

can be inflexible

Workflow paradigm is

status quo


Does ICP = iMCR?

ICP is the starting point

Video Playout

Graphics/ Branding

Switching/ DVE


ICP

WORKFLOW

WORKFLOW W

OR

KF

LO

W

WO

RK

FL

OW

Achieve operational flexibility

Ability to integrate third-party

graphics

Enable basic production

capabilities

Provide for flexible control

options

Graphics Integration

Operational Flexibility

Production Capabilities

Flexible Control


Does ICP = iMCR?

= Video Playout

Graphics/ Branding

Switching/ DVE


ICP

WORKFLOW

WORKFLOW W

OR

KF

LO

W

WO

RK

FL

OW

Graphics Integration

Operational Flexibility

Production Capabilities

Flexible Control

iMCR


iMCR—A Fresh Approach to Traditional MCR

Integrate functionality

at your own pace

Best of breed vs. ICP

Add production capabilities

Dynamically switch between

operational modes

Scheduled programming, studio

cut-ins, sports breaks, etc.

Unlock new

revenue opportunities

Graphic avails, sponsored

billboards, branded commercials


iMCR — Flexible Implementation

Use ChannelPort just like any other playout channel

4 channels in 1 RU, ICP-ready START SIMPLE

Apply software license keys to add codecs, graphic, etc.

Pay as you grow: integrate functions at your own pace ADD FEATURES

Join two ChannelPort channels for “Enhanced Channel”

Supports 2x DVE, key and fill

CREATE ADVANCED

CHANNELS


Add Production Capabilities

Touchscreen interface to control

video, graphics, and audio elements.

Flexible, user-defined, on-air control

Switch between live sources and clips

DVE moves and squeezebacks

Independent control of multiple

graphic layers

Trigger complex sequences of events

from a single button

Simplify repetitive tasks and complex

workflows with macros


Dynamically Switch Between Operational Modes

Traditional hardware panels lock you

into one mode of operation

Touchscreen interfaces provide the

ability to reconfigure to a different

mode in seconds

One-touch triggers of complex macros

can simplify operations


Unlock New Revenue Opportunities

Squeezeback Ads

– Advertising without leaving

the content

Targeted Ads

– Regionalize/localize ads

Sponsored Billboards

– In-program avails

– With or without VO


Creating an iMCR with Harmonic

Polaris Live Manual device control application for

integrated master control operations

Polaris Play Automation for Integrated

Channel Playout (4+ channels)

Spectrum

MediaDeck 7000 integrated media

server

Spectrum

ChannelPort integrated channel

playout

Spectrum

MediaPort 7000 ingest

Polaris Play CIAB automation

Polaris Live device control


HD-SDI

Spectrum ChannelPort Integrated Channel Playout

GRAPHICS AUDIO MCS CAPTIONING EAS SCALE/CROSS

Ready for air output

Faster, cheaper &

simpler channel

deployment

Flexible licensing

to provide a range

of value

4 HD branded

channels in 1 RU


CONFIGURATION

Polaris Live and Play for the Best Value

Solution

INGEST MEDIA PREP PLAYOUT

1x or 2x ChannelPort module and optionally

1x MediaPort module (total 2 modules)

in MediaDeck.

MediaDeck will store all clips and graphics.

MediaDeck is connected via Ethernet to 1

to 4 storage systems for clips, graphics and

audio sources.

Polaris Play is running, including Playlist

Control with Media Fetch to collect and

purge media based on the playlist(s).

Baseband ingest from camera or

satellite source with router control via

Polaris Play Ingest client.

Can also ingest based on a

BXF traffic list.

File-based ingest via off-the-shelf

FTP clients, auto import with Media Fetch,

NLEs with FTP send support.

If there is no traffic system at the customer

site, Polaris Play’s Scheduler application

[OPTIONAL] can be used to manually build

playlists that Polaris Play will use on air.

Ingested content can be reviewed,

trimmed and sub-clipped

with Polaris Play ingest client.

For live events, control is transferred to

Polaris Live.

When the live event is over, control is

handed back to Polaris Play. The schedule

resumes.

Air up to 4 individual schedules

simultaneously. Each can be uniquely

updated. BXF traffic supported.

Media Fetch manages assets as the

schedule changes.


iMCR: Caso


iMCR Use Case: Weekend Sports

The Challenge

– Juggling various sporting events

with different start/ending times

– Creating a unique high-quality

dynamic graphic look

– Opening up new sponsorship and

revenue opportunities

– Simplifying the on-air chain

All without having to hire a team or

build a production control room



Current State – Using production facilities to

manage the various feeds

• East Coast / West Coast

• Transitioning to and from national and local games

• Requires more staff and facilities to manage

• Minimal opportunity to open up new sponsorship opportunities

All without having to hire a team or build a production control room



iMCR Solution – Automate the new look with

ChannelPort

– Perform DVE moves live in ChannelPort (no editing)

– ChannelPort graphics and external graphics

– Simplify the on-air chain

• 76 racks to 20 racks 56 rack saving, 74% space saved

• 85 kW to 35 kW 50 kW savings, 240% more efficient

– Reduce headcount, create a high-quality look


iMCR Summary

INVESTMENT PROTECTION

Go Hybrid and get the most

out of existing investments

UNLOCK NEW REVENUE

OPPORTUNITIES

Dynamic, localized advertising

LOWER EXPENSES

Integrate Production and Master

control functions into a unified

environment – the iMCR

REDUCE COMPLEXITY

Dynamically switch between

operational modes, execute complex

operations with one touch.


Obrigado

imcr: the next-generation master control environment · mediadeck will store all clips and...

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