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Presented by-
Deepak khandelwal
FACTORS WHICH AFFECT A GOOD COMMERCIAL FROM A
MEDIOCRE ONE ???
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DEFINITIONS
An advertisement (ad) is a specific message constructed to
inform, persuade, promote, provoke, or motivate people on
behalf of a brand or group.
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GOOD COMMERCIAL AD Vs MEDIOUCOR ONE
YouTube - Anti-Smoking Ad in India.flv
Facebook_9.mp4
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CREATIVE STRATEGY
• Develop the USP “unique selling proposition” or
the “Creative Hook”
Unique Selling Proposition
• Translates “brand positioning” into compelling
message.
• Objective is “Memorability”
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CREATING AN AD - BASIC RULES
• When creating an ad the idea should have
relevance to the target audience
• Will help to deliver the right message to the right
person at the right time.
• If it doesn’t communicate message it is not
effective
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WHAT MAKES EFFECTIVE ADVERTISING?
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Sound
Strategy
Consumer’s
View Persuasive
Doesn’t
OverwhelmDeliver on
Promises
Break
Clutter
EFFECTIVE
ADVERTISING
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THE ROLE OF CREATIVITY
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Creative ads share two characteristics:
• Originality
• Appropriateness
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GOOD COMMERCIAL ADD VS MEDIOUCOR ONE
YouTube - Bajaj XCD 135 Twisted Sisters Commercial (Please click WATCH IN HD on bottom right of screen).flv
YouTube - New Bajaj DTSi commercial with Pulsar_ XCD & Discover - High Quality.flv
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ADVERTISING SUCCESSES AND MISTAKES
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• Value Proposition is the essence of a message and the reward to the consumer for investing his or her time attending to an advertisement.
• The reward could be information about the product or just an enjoyable experience.
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THINGS TO AVOID
• The common things.
• The look-alike – using someone elses idea
• Overused phrases become trite
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YouTube - Volkswagen - The New Beetle.flv
GOOD COMMERCIAL AD Vs MEDIOUCOR ONE
YouTube - Lexus LFA TV Commercial - Sounds By Nylon Studios.flv
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Factors distinguish a good ad from a bad
• INNOVATIVE:-
Technology With Durability New Concept of Easy Handling
• UNPREDICTABLE:-
Extreme Test Using as Home Appliances
• OUT OF THE BOX:-
Shocking in Nature Force to Think Different
• WOW EFFECTS:-
Ruggedness tuff Tasking
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THANKUOY