imc plan for wildwood unleashed (powerpoint)
TRANSCRIPT
![Page 1: IMC Plan for Wildwood Unleashed (PowerPoint)](https://reader034.vdocuments.mx/reader034/viewer/2022051721/542bf2218d7f7247428b9247/html5/thumbnails/1.jpg)
Wildwood UnleashedIMC Plan
Teresa Rothaar
MBA 7602 – Fall I 2013
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About Wildwood Unleashed
• Brand-new pet
hotel/boarding facility
in the Wildwoods
• Opens May 2014 –
season May - October
• Mainly dogs, but also
cats & birds
• Customers can drop
off pets or have them
picked up at their
hotel
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Market Opportunity• Thriving pet industry
• Area hotels not pet-
friendly
• Big push by tourists and
year-round residents for
pet-friendliness
• Convenience
• Cost savings
• Peace of mind
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Communications Vehicles• Marketing objective: media blast to build
awareness of new business
• Internet marketingo WildwoodUnleashed.com
o Search engine marketing & social media marketing
• Local cable TV commercials
• Press releases to newspapers & local media outlets
• Print advertisingo Magazines
o Tourist handouts
• Direct mail to hoteliers & private rental owners
• Presence at expos & events
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Branding & Messaging
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Magazine Print Ad V.1
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Magazine Print Ad V.2
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Small Print Ad
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TV Commercial
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Marketing Timeline
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Marketing Budget
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Marketing Budget (Cont’d)
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The End