imc campaign timetable

11Timetable – The Huntington’s Disease Society of America:

Jan. Feb. Mar. Apr. May Jun. Jul. Aug Sep. Oct. Nov. Dec.Evaluative Research

Employee Survey = $12,400

Research $1,300

Research $1,300

Employee Survey = $12,400

Research $1,300

Advertising

Trade Pub. Ads Approx =$11,100

Trade Pub. Ads Approx =$11,100TV Commercials= $60,000



Mag. Ads. = $10,000TV Commercials= $60,000




Mag. Ads. = $10,000TV Commercials= $60,000



Mag. Ads. = $10,000

Town Meetings

Town Meetings = $6,000




News Release

News Release = $1,600



Newsletters

Newsletter Distributed No Cost












Media Training

Media Training 1hr/mo. = $2,000












Press Conference

Press Conference = $12,800



Website Website Maintenance = $4,400

Website Maintenance = $4,400











PSAs PSA Announcement = $15,400

PSA Announcement = $15,400

PSA Announcement = $15,400

Social Media

SM Post = $150

SM Post = $150

SM Post = $150

SM Post = $150

SM Post = $150

SM Post = $150

SM Post = $150

SM Post = $150

SM Post = $150

SM Post = $150

SM Post = $150

SM Post = $150

Approx. Total/Mo.

$32,050 $77,650 $30,050 $34,350 $82,550 $32,050 $33,050 $24,950 $76,550 $30,050 $39,050 $32,250

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imc campaign timetable

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