images marshfield, wi: 2012

Here’s To A Healthy OutlookMedical research, health-care thrive

YES, ‘TILYOU DROP Spruced-up downtownenhances shopping

HEAD Of THE CLASS Excellent schools draw families

SPOnSORED bY THE MARSHfIELD AREA CHAMbER Of COMMERCE & InDUSTRY

2012 | LIvAbILITY.COM/MARSHfIELD/wI

MARSHfIELD, wISCOnSIn

®

• 91standardguestroomsincluding7suites

• 6,000squarefeetofflexiblemeetingspace

• Asalesstaffwithover20yearsofcombined experienceinthehospitalityindustry

• On-sitecatering

• Kidsstayandeatfree

• HolidayOasisWaterParkandArcade

• PriorityClubRewards

Holiday inn Hotel & ConferenCe Center

750S.CentralAve.•Marshfield,WI54449

(715)486-1500•(715)486-1499 fax

www.marshfieldwihotel.com

tHe Gondolier restaurant & lounGe(715)384-3705•www.marshfieldgondolier.com

http://www.marshfieldwihotel.com

http://www.marshfieldgondolier.com

www.marshfield.k12.wi.us


®

EDITORIAL PROjECT MAnAgER mitch Kline

COnTEnT DIRECTOR lisa battles

PROOfREADIng MAnAgER Raven Petty

COnTEnT COORDInATOR Jessica WalKeR

STAff wRITER Kevin litWin

COPY EDITOR Jill Wyatt

COnTRIbUTIng wRITERS caRy estes, melanie hill,

Joe moRRis, Jessica mozo,

Jessica WalKeR, tiffany Williams

SEnIOR gRAPHIC DESIgnERS lauRa GallaGheR,

Janine maRyland, KRis sexton, viKKi Williams

gRAPHIC DESIgnERS Rachael GeRRinGeR, tayloR nunley

SEnIOR PHOTOgRAPHERS Jeff adKins, bRian mccoRd

STAff PHOTOgRAPHERS todd bennett, antony boshieR

COLOR IMAgIng TECHnICIAn alison hunteR

InTEgRATED MEDIA MAnAgER huRchel Williams

AD PRODUCTIOn MAnAgER Katie middendoRf

AD TRAffIC ASSISTAnTS KRystin lemmon, PatRicia moisan

CHAIRMAn GReG thuRman

PRESIDEnT/PUbLISHER bob schWaRtzman

ExECUTIvE vICE PRESIDEnT Ray lanGen

SEnIOR v.P./SALES todd PotteR

SEnIOR v.P./OPERATIOnS casey hesteR

SEnIOR v.P./CLIEnT DEvELOPMEnT Jeff heefneR

SEnIOR v.P./bUSInESS DEvELOPMEnT scott temPleton

SEnIOR v.P./AgRIbUSInESS PUbLISHIng Kim holmbeRG

v.P./bUSInESS DEvELOPMEnT clay PeRRy

v.P./ExTERnAL COMMUnICATIOnS teRee caRutheRs

v.P./vISUAL COnTEnT maRK foResteR

v.P./COnTEnT OPERATIOnS natasha loRens

v.P./TRAvEL PUbLISHIng susan chaPPell

v.P./SALES Rhonda GRaham, heRb haRPeR,

JaReK sWeKosKy

COnTROLLER chRis dudley

SEnIOR ACCOUnTAnT lisa oWens

ACCOUnTS PAYAbLE COORDInATOR maRia mcfaRland

ACCOUnTS RECEIvAbLE COORDInATOR diana Guzman

SALES SUPPORT COORDInATOR alex maRKs

SALES SUPPORT PROjECT MAnAgER saRa quint

SYSTEM ADMInISTRATOR daniel cantRell

DATAbASE MAnAgER/IT SUPPORT chandRa bRadshaW

wEb CREATIvE DIRECTOR allison davis

wEb COnTEnT MAnAgER John hood

wEb PROjECT MAnAgER noy fonGnaly

wEb DESIgnER II RichaRd stevens

wEb DEvELOPMEnT LEAD yamel hall

wEb DEvELOPER I nels noseWoRthy

PHOTOgRAPHY DIRECTOR JeffRey s. otto

CREATIvE SERvICES DIRECTOR chRistina caRden

CREATIvE TECHnOLOgY AnALYST becca aRy

AUDIEnCE DEvELOPMEnT DIRECTOR deanna nelson

DISTRIbUTIOn DIRECTOR GaRy smith

ExECUTIvE SECRETARY KRisty duncan

HUMAn RESOURCES MAnAgER PeGGy blaKe

RECEPTIOnIST linda bishoP

Images Marshfield is published annually by Journal communications inc. and is distributed through the

marshfield area chamber of commerce & industry and its member businesses.

for advertising information or to direct questions or comments about the magazine, contact

Journal communications inc. at (615) 771-0080 or by email at [email protected].

fOR MORE InfORMATIOn, COnTACT:marshfield area chamber of commerce & industry

700 s. central ave., marshfield, Wi 54449Phone: (715) 384-3454 • fax: (715) 387-8925

www.marshfieldchamber.com

vISIT Images marshfIeld OnLInE AT LIvAbILITY.COM/MARSHfIELD/wI

©copyright 2012 Journal communications inc., 725 cool springs blvd., suite 400, franklin, tn 37067,

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in whole or in part without written consent.

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What’s Online livability.com/marshfield/wi

Here’s To A Healthy OutlookMedical research, health-care thrive

YES, ‘TILYOU DROPSpruced-up downtownenhances shopping

HEAD Of THE CLASSExcellent schools draw families

SPOnSORED bY THE MARSHfIELD AREA CHAMbER Of COMMERCE & InDUSTRY

2012 | LIvAbILITY.COM/MARSHfIELD/wI


®

See more great photos of Marshfield in our online photo and video galleries

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Facts Get the most up-to-date info on cost of living, top employers, schools, population demographics and more

liVing hereLearn the basics about local neighborhoods, schools and health-care providers

2 MarShfiEld livabilit y.coM/MarShfiEld/wi 3

mailto:[email protected]

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all or part of this magazine is printed with soy ink on recycled paper containing 10% post-consumer waste.

Please recycle this magazine

On THE COvER the marshfield clinic includes research centers and labs where a variety of studies are preformed. the clinic’s goal is to improve the health and well being of people and communities through research and education. staff Photo

dePartments

4 Almanac

14 biz briefs

16 Chamber Report

17 Economic Profile

18 Health & wellness

20 Local flavor

22 Arts & Culture

24 Sports & Recreation

26 Education

28 Community Profile

29 Through the Lens

2012 EDITIOn | vOLUME 5


®

cOntents

Features

8 RETAIL AnD HOSPITALITY THRIvIng In MARSHfIELDspruced-up downtown has enhanced the shopping options

12 SAnD AT ATTEnTIOnfrac sand companies are booming new marshfield industry

8

20


Welcome to Marshfieldan introduction to thE arEa’S pEoplE, placES and EvEntS

a home for historymajor William henry upham was a civil

War veteran who arrived in marshfield in

1879 to settle down and lead a quieter life.

his life was filled with excitement, however,

as he prospered by developing a system

of lumber operations and ultimately

became Wisconsin’s 18th governor. his

ingenuity played a key role in helping

marshfield’s industries recover after the

1887 great fire. to honor major upham’s

achievements, the north Wood county

historical society preserves the mansion

he built in 1880 as the upham mansion

historical museum. the mansion, which

is on the national Register of historic

Places, hosts numerous exhibits and

activities including the annual Pie and

ice cream social. the home embraces

visitors with bower-seated walkways,

mid-victorian styling and the heritage

Rose Garden, home to 30 historical rose

plants, some of which date to the year 200.

almanac

year-Round funin addition to the central Wisconsin state fair,

marshfield hosts several other festivities each year

including maple fall fest and the hub city days.

maple fall fest has been held since 1993 to offer

the community arts and crafts, live music, dance

and a maple syrup contest. hub city days is a

two-day celebration on main street that includes

an outdoor movie night, craft vendors, a beer

garden, car and tractor show, pork and chicken

cookoff and a duathlon. the duathlon is a multi-

phase race that transitions from a two-mile run

to a 15-mile bicycle ride ending with an additional

two-mile run. People of all athletic abilities are

encouraged to take part. Proceeds from the event

support the marshfield clinic’s youth net Program.


POPULATIOn (2010 CEnSUS)marshfield: 19,118 marathon county: 134,063 Wood county: 74,749

LOCATIOnmarshfield is in the center of the state of Wisconsin at the intersection of state highways 97 and 13. the city is just north of where state highway 13 meets u.s. highway 10.

bEgInnIngSmarshfield was named after John J. marsh of haverhill, mass. he was one of the original proprietors of the town site.

fOR MORE InfORMATIOnmarshfield area chamber of commerce & industry 700 s. central ave., P.o. box 868 marshfield, Wi 54449 Phone: (715) 384-3454 fax: (715) 387-8925 www.marshfieldchamber.com

WOOD

MARATHON

PORTAGECLARK

Auburndale

Arpin

Marshfield

Wisconsin Rapids

Nekoosa

Pittsville

Spencer

Stratford

Edgar

Greenwood

Granton

Colby

Neillsville13

10

54

13

153

153

29

49

52

64 64

97

97

29

73

73

13

39

Junction City

Abbotsford

marshfield at a glance

What’s Online Take a virtual tour of Marshfield, courtesy of our award-winning photographers, at livability.com/marshfield/wi.

Marshfield

Fast Factsn Marshfield is the largest city in wood county, but a small part of the city also extends into Marathon county.

n demographics daily ranked Marshfield and wood county no. 20 on its list of america’s dreamtowns.

n the Marshfield Middle School building is on the national register of historic places.

n Jurustic park is an unusual Marshfield attraction featuring iron sculptures.

Putting around town

When the weather warms up, marshfield’s

majestic golf courses offer a relaxing

afternoon retreat. among these, River

edge Golf course, marshfield country

club and mystique meadows Golf course

stand distinct. River edge Golf course is

a public 18-hole course open since 1990

that spans 6,514 yards. it offers bent grass

greens and bluegrass fairways as well as

equipment rentals and a driving range.

marshfield country club is a public

18-hole course that suits all golfers, from

pros to weekend warriors. this course

covers 6,042 yards and boasts rolling

hills, thick woods and steady streams that

provide relaxing scenery and challenging

traps. mystique meadows Golf course is

a 9-hole executive-length course located

near Rozellville. mystique’s well-manicured

course features water hazards and sand

traps, and its staff complements the course’s

inviting environment by providing a warm,

family-friendly atmosphere.



creating Revenue through Renovation

marshfield appreciates that the appearance

of a city’s downtown businesses defines that city’s

character and can attract visitors. to continue

enhancing its downtown, marshfield has partnered

with main street marshfield to provide the facade

improvement matching Grant Program designed to

encourage downtown businesses to renovate their

properties according to prescribed specifications.

marshfield will match funds up to 50 percent

depending on the business and the improvements

involved. more than $1 million has been invested

under this program, leading to the completion of 20

projects. each of these projects delivers an increase

in property value, creates a more pedestrian-friendly

environment, and fosters business growth.

bringing the state togetherthe central Wisconsin state fair is a major annual event

that draws attendees from around the state. the fair is held

at the site of the world’s largest round barn, which was built

in 1916 and is a national Register of historic Places landmark.

among the fair’s attractions are performances by such top-

tier musicians as neal mccoy and the band little big town.

a tractor pull and demolition derby make for exciting

events at the fair, which also offers exhibits, a beauty and

talent contest, carnival rides and delicious food. the draft

horse show, featuring teams of horses pulling wagons, is

one of the more popular portions of the fair. for up to date

information about the fair visit centralwisconsinstatefair.com.

cow crazyin a state known for cheese, it is no wonder

marshfield is proud of its dairy industry. each

summer, the city hosts the locally beloved dairyfest

to recognize these producers’ contributions. the

festival marks its 31st anniversary in marshfield in

2012, and the city shows no signs of slowing down.

dairyfest regularly features thousands of spectators,

various arts and crafts, and numerous activities

including contests, a parade, and the cheese chase.

the cheese chase is an activity that draws more

than 500 volunteers together to participate in

charity walks ranging from the children’s fun

Run to the 10K Walk/Run. the proceeds from

these treks support the marshfield area ymca

strong Kids campaign, which seeks to provide

access to ymca programs to indigent individuals.

6 MarShfiEld

GoRoehl.com

for a city with a population of approximately 19,000, Marshfield has an impressive array of retail and hospitality offerings. From

stores that line the newly renovated downtown streets to the popular Shoppes at Woodridge mall to the spacious Holiday Inn Hotel & Conference Center, the retail and hospitality industries are thriving in Marshfield while still maintaining the city’s small-town friendliness and sense of community.

“Because we are a small community, all the owners know each other and they work together and support each other,” says Denise Sonnemann, executive director of Main Street Marshfield. “If people can’t find something at one store, the owner will suggest another store they can go to, because the people here know their neighbors.”

Downtown ShoppingSeveral dozen shops and restaurants

are located in the heart of Marshfield. Bows & Boards offers f loral arrangements and gifts for occasions ranging from

traditional anniversaries and birthdays to special moments such as Parents Day and St. Patrick’s Day. Customers can find delicious gourmet foods – including free fudge samples – as well as home decor at Figi’s Outlet Store. And since 1950, Rae Baxter’s Fashions has been the place to go for contemporary, upscale clothing and jewelry.

All the shops in the downtown area have benefited from recent renovations. Since 2009, the city has invested more than $1 million in the Downtown Facade Improvement Program, which helped businesses redo the front of their buildings. The city also gave downtown a new streetscape, adding bricks, benches and planters.

“It really has given the city a facelift and changed the look of the downtown significantly,” Sonnemann says. “It helped give the entire downtown a new feel to it.”

Shoppes at woodridgeRetail options are also plentiful at the

Shoppes at Woodridge, a 298,000-square-foot mall that has been a staple in Marshfield

stoRy by CARY ESTES | PhotoGRaPhy by AnTOnY bOSHIER

Left: a sales associate helps a customer at furniture & applianceMart, located in the Shoppes at woodridge.

SPRUCED-UP DOwnTOwn HAS EnHAnCED THE SHOPPIng OPTIOnS

hosPitality RETAIL &

What’s Online Visit livability.com/marshfield/wi and click on shopping under the Things To Do tab to learn more about the city ‘s retail options.


Fueling Our Growth …in Medicine, Agriculture, Manufacturing,

Transportation and Livability.

Few communities can match our rich mix of bio-related businesses,

advanced technologies, natural and organizational resources,

programs and professionals.

Top-notch medical and research facilities are located here, employing

more than 6,000 and attracting professionals and patients from all over

the world. To grow a knowledgeable and skilled workforce, Marshfield

boasts exceptional educational opportunities including a technical

college and two-year university.

We balance our business and industry side with low costs of living and doing

business including low utility costs, low traffic, low crime and low stress levels.

Centrally located in the state, easy access to other markets is provided by key

rail lines, major highways including a newly expanded four-lane, local airport

and close proximity to a major carrier passenger and cargo services airport.

Get to know the Marshfield area; find a natural fit for your business

and your family here!

Marshfield Area Chamber of Commerce & Industry 700 S. Central Ave. • Marshfield, WI 54449

(715) 384-3454 • Fax: (715) 387-8925 [email protected] • www.marshfieldchamber.com

Forbes magazine recently rated Marshfield as one of the “top five best small cities to live and raise

a family.” This was based on the following criteria: average income, cost of living, educational

opportunities, commute times and home ownership. livabilit y.coM/MarShfiEld/wi 11



since 1979. The mall still retains two of its original anchor stores – JCPenney and Younkers. In November 2011, Furniture & ApplianceMart became the third anchor store, offering furniture, appliances and electronics at competitive prices.

Headquartered in nearby Stevens Point, Furniture & ApplianceMart has nine locations throughout Wisconsin. The Marshfield location includes an Ashley HomeStore.

“They’re a very pleasant addition to the mall,” says Shoppes at Woodridge general manager Terry Linduski. “They spent quite a lot of money on remodeling and made a big commitment to the mall.”

All told, there are nearly 30 businesses in the mall, including the sprawling World Buffet Chinese restaurant, which can accommodate approximately 150 people. Linduski says there are plans to add a children’s play area in the middle of the mall.

where to StayAmong the most popular places to stay in Marshfield

is the Holiday Inn and Conference Center. The center’s six meeting rooms offer a combined 6,000 square feet of space, making it ideal for a variety of social and corporate functions. The hotel has an aquatic center, complete with a three-story slide, pool and whirlpool. Marshfield offers several other lodging options, with a range of room sizes and amenities.

Top: younkers, which is one of the Shoppes at woodridge’s anchor stores, offers a wide variety of merchandise including cosmetics, clothing, shoes and more. bottom: Jenny Kilty, the owner of circle the date, located downtown, shows off a dress to a customer.

livabilit y.coM/MarShfiEld/wi 11 livabilit y.coM/MarShfiEld/wi 11

what is frac sand?

Frac sand is quartz sand that is suspended in fluid and injected into oil and gas wells. The sand must be nearly pure quartz, well rounded, very hard and a specific size. Wisconsin’s frac sand meets each of the requirements, making it some of the best frac sand in the United States.

where is frac sand found?

The sand is mined from sandstone formations in much of western and central Wisconsin, and can also be found in southeastern Minnesota. According to USA Today, approximately 75 percent of frac sand comes from these areas in the midwestern portion of the U.S.

how is frac sand used?

Frac sand is used by drillers in oil and gas fields in Texas, Pennsylvania and North Dakota; it is mixed with water and chemicals and sent underground in order to fracture shale deposits, which contain gas and oil, that were unable to be accessed in a conventional or typical way.

Frac sand Facts discOver Why this sand is sPecial

ATTEnTIOn

frac sand is processed at the Completion Industrial Minerals facility at Yellowstone Industrial Park.


Any time a new industry comes to town, it’s good news for the local economy. In the case of Marshfield and Wood County’s new frac sand companies,

that news is very good indeed.This area sets on top of vast reserves of sand that

are the perfect size, shape, strength and purity for use in “fracking,” or hydraulic fracturing, the underground drilling process for natural gas and oil.

Income, Tax base boostCARBO Ceramics, Completion Industrial Minerals

and Panther Creek Sand are now in the area. Their combined investments in plant and transport facilities will be more than $161 million during the first seven years of operation, and new jobs should total more than 600 in the first year.

business Requires buildoutMarshfield and Wood County knew that some

infrastructure improvements needed to be implemented in order to handle the frac sand companies. Cooperation between the city, county and state governments has accelerated that process, says Jason Angell, director of planning and economic development.

“When we’re talking about jobs being created, along with existing businesses being supported by a major new industry like this, the faster the better,” says Angell of the permitting processes.

Infrastructure needs MetU.S. Highway 10 connects the area to I-39, which

will allow for greater truck and transport access. In addition, the city has funded a rail line expansion into Yellowstone Industrial Park, and Marshfield Utilities has added a $30 million generator that can produce 27.5 million kilowatt hours annually to ensure the area’s electrical supply continues to operate smoothly.

“The Highway 10 work was going ahead before all this began, but having a short, fast route was a definite plus for these companies,” Angell says. “And having Marshfield Utilities be able to beef up their services to support an industry that is a heavy user of electricity was a major accomplishment. If they had not responded as rapidly as they did, who knows where we would be?”

Sand Extraction Industry Has Multiple Players

CARBO Ceramics is building a resin-coating facility that can handle up to 600 million pounds annually. Completion Industrial Minerals is building out its processing and distribution infrastructure to meet oil and gas companies’ needs, and Panther Creek is up and running.

“All the companies have been great to work with, and they are very open with us about their needs,” Angell says. “Now we are working together as a community to see how we can maximize this success, and grow our other industries as well.”

stoRy by jOE MORRIS | PhotoGRaPhy by AnTOnY bOSHIER

fRAC SAnD COMPAnIES ARE bOOMIng nEw MARSHfIELD InDUSTRY

Sand atATTEnTIOn


scorecardbUSInESS AT

A gLAnCE

$602 million

Annual Retail Sales

$31,878Retail Sales Per

Capita

$40 million

Annual Hotel and

food Sales

1,655Total number

of firms

source: U.s. Census Quickfacts

business

Biz BriefsbuSinESSES – both largE and SMall – that hElp dEfinE

MarShfiEld’S EconoMic cliMatE

TROPICAL SMOOTHIE CAféBiz: RestaurantBuzz: Serving up smoothies, toasted wraps, bistro sandwiches, grilled flatbreads and gourmet salads, Tropical Smoothie Café couples fresh, f lavorful ingredients with friendly hospitality to create a fun dining atmosphere. In addition to its expansive menu, the restaurant offers supplements that can be added to any smoothie including ground flax seed, whey or soy protein, ground whole grain oats and more.www.tropicalsmoothie.com


http://www.tropicalsmoothie.com

PC DOCTORSBiz: Computer and cellular service companyBuzz: PC Doctors troubleshoots and repairs desktop computers, laptops, printers and more. The company is equipped to work on Macintosh, Novell, Linux and Windows operating systems, and offers network design, installation, updating and maintenance. PC Doctors also provides cellular services and wireless Internet assistance.www.pcdrs.net

MARSHfIELD DOORSYSTEMS InC.Biz: Door manufacturerBuzz: Creating doors for commercial buildings across the United States, Marshfield DoorSystems Inc. has been serving clients for more than 100 years. The manufacturer has crafted doors for schools, hospitals, assisted living facilities, office buildings and a variety of additional structures, and offers hardware machining and factory finishing. Most doors come with a lifetime warranty that includes repairing, replacing, rehanging and refinishing.www.marshfielddoors.com

nASOnvILLE DAIRYBiz: DairyBuzz: Nasonville Dairy has been producing cheese for more than 125 years. Operated by president Ken Heiman, considered a Master Cheesemaker, the company uses milk from local farms to create more than 100,000 pounds of production each day. Customers can enjoy an expansive selection of cheeses in f lavors such as garlic herb and chipotle cheddar, with gift boxes and summer sausage also available.www.nasonvilledairy.com

ESE InC.Biz: Engineering solution providersBuzz: Headquarted in Marshfield, ESE Inc. automates food ingredient, processed food and dairy plants across the United States. Recently, ESE announced the sale of its Plant Modification Solution design to a large producer of condiments for one of the largest fast-food chains in the world.www.ese1.com


http://www.pcdrs.net

http://www.marshfielddoors.com

http://www.nasonvilledairy.com

http://www.ese1.com

www.lenoxdealer.com/houseofheating

www.innmacspe.com

business

chamber reportchaMbEr aSSiStS Expanding coMpaniES

f our local companies have

expanded recently, and

the marshfield area chamber

of commerce & industry has

been there to help.

those expansions included

alliance collection agencies, ese,

innovative machine specialists

and PreventionGenetics.

“if a company is thinking of

expanding, many times they will

talk to us and we’ll provide them

with important information,” says

scott larson, marshfield area

chamber of commerce & industry

executive director. “for example,

we can act as their liaison to

communicate with city officials,

or we can find out what tax

incentives are available. this

6039-TR12260M_TGB_Livability.indd 1 3/22/10 11:40:09 AM

allows a company to concentrate

on their day-to-day operations,

while we assist them by taking

care of steps in the expansion

process that aren’t part of their

normal routine.”

SERIOUS bUSInESSlarson says all the

aforementioned companies are

locally owned, with their owners

and employees involved in

community activities.

“these companies employ

many individuals in well-paying

positions, plus support many

endeavors with their time, talent

and treasures,” he says. “so it’s

not only the job of this chamber

to help these companies prosper,

but it is also our pleasure.”

larson says the chamber

was contacted often during

the expansions.

“We can assist with helping

to find and screen new qualified

employees as well as set up

customized workforce training

programs,” he says. “a main

function of any chamber is to

be pro-business, and we take

that role seriously whenever

the subject of progress arises

for our community.”

SInCE 1946the chamber has been building

the foundation for a strong business

community since 1946, and its more

than 500 business and individual

members represent fields such

as medical, manufacturing,

professional service firms

and retail.

“infrastructure development

and company expansion are a

big part of our overall mission,

and our door is always open

on south central avenue,” he

says. “economic, industrial and

community development are

what we are all about.”

– Kevin Litwin


ECOnOMIC OvERvIEwmarshfield is home to the marshfield clinic Research foundation,

one of the nation’s leading medical care and research facilities

that performs cutting-edge work in epidemiology, farm medicine,

clinical research, human genetics and informatics.

ECOnOMIC PROfILE

TRAnSPORTATIOn

greyhound bus lines400 s. central ave.

marshfield, Wi 54449

(715) 387-4030

www.greyhound.com

Marshfield bus Service1507 n. anton ave. marshfield, Wi 54449 (715) 387-0101 (800) 380-1287

Marshfield Municipal airport400 W. 29th st. marshfield, Wi 54449 (715) 384-9385

InCOME

$32,818per capita income

$53,641average annual household Expenditure

EDUCATIOn

31%associate degree

13%bachelor’s degree

10%graduate degree

MAjOR EMPLOYERS

Marshfield clinic

(Marshfield Only) 4,148 employees

roehl transport, inc.

2,003 employees

Saint Joseph’s hospital

1,645 employees

thiS SEction iS SponSorEd by

Marshfield doorSystems, inc.

570 employees

de boer, inc. (blenker, Wi)

405 employees

TAxES

0.5%county Sales tax

5%State Sales tax

5.5%total Sales tax

wORkfORCE

24,236total workforce

76%white collar Jobs

24%blue collar Jobs


http://www.greyhound.com

www.ese1.com

R obust health-care and biomedical research

systems keep marshfield’s residents and

economy in good shape.

the marshfield clinic and ministry saint Joseph’s

hospital are the city’s top employers, collectively

providing more than 5,600 jobs. high-tech health-

care and groundbreaking research are big reasons

why marshfield is ranked one of the top 10 best

Places to live in america by bizjournals.com.

the marshfield clinic provides health care for much

of central Wisconsin. it was established in 1916 and

includes several research centers and a soon-to-open

dental school. the clinic is somewhat unusual because

it has initiated programs that actually decrease its

revenue, all for the purpose of supplying better

medical care.

helP lines decrease OFFice visits“for example, we have a 24-hour nurse line where

if your child is running a fever at 3 a.m., instead of

bundling the child and taking them to the hospital

emergency room, just call nurse line to first discuss

the situation with a registered nurse,” says dr. brian

ewert of marshfield clinic. “the nurse will advise

whether over-the-counter medicine will help, or if

the child should indeed be brought to emergency.

nurse line significantly decreases eR visits.”

another example is marshfield’s anti-coagulation

clinic, which also allows patients to call and talk to

experts about blood medication. ewert says blood

thinners are among the most dangerous medications

and providing patients with a toll-free help line

keeps them safer. the anti-coagulation clinic

follows specific protocols, and since phone services

have been provided more patients are on-target

with their blood thinner medications and don’t

have complications.

ewert says that by employing these phone

access services, office visits have decreased.

“so our heart and our values are targeted to what

the Picture of healthMarShfiEld providES top-notch carE to patiEntS

health & Wellness


Interaction Lab of the biomedical Informatics Research Center housed in the Laird Center for Medical Research on the campus of the

Marshfield Clinic.

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we can do to keep our population healthy, which is what

the medical profession should be all about,” he says.

ewert adds that marshfield clinic has also opened

its seventh dental practice in the region, and has

secured more than $20 million for construction

of a dental school. in addition, the marshfield clinic

Research foundation, which has conducted medical

research since 1959, now has 450 technicians who

perform more than 20 million medical experiments

annually. much of the clinic’s research is conducted

at the laird center for medical Research, which was

expanded in 2008. clinical and research laboratories

share many resources, creating both operational

efficiencies and an environment for the development

of new ideas among multiple scientific disciplines.

saint JOsePh’smeanwhile, ministry saint Joseph’s hospital is

the only actual hospital in marshfield with 524

beds and 40 specialties that include cardiology,

oncology and obstetrics. it recently added hyperbaric

medicine to provide oxygen therapy for patients

with difficult wounds, crush injuries, acute burns

and bone infections.

the campus also houses ministry saint Joseph’s

children’s hospital, one of only three children’s

hospitals in Wisconsin. its specialties include pediatric

trauma and cancer care along with a Ronald mcdonald

house for families of seriously ill patients.

saint Joseph’s offers the child life Program

to all children who are treated at the hospital.

this program helps to minimize the stress and

potentially negative impacts of hospitalization

by providing children with security, comfort,

acceptance and affection.

Working with the marshfield clinic, saint Joseph’s

doctors have developed a groundbreaking program

to treat heart attack victims as quickly and efficiently

as possible. called “Rescue1,” the program unites the

efforts of emergency medical technicians, medical

transportation services and community hospitals to

rapidly transfer patients to advanced care centers.

once a Rescue1 patient arrives at a center, a cardiology

team begins immediate diagnosis and treatment.

the combined efforts and communication between

each team dramatically reduces the time between

diagnosis and treatment.

– Kevin Litwin

Kai Qi Zhang, senior research associate, works in the human genetics lab housed in the laird center for Medical research

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Assisted Living ApArtments

305 S. Chestnut Ave. • Marshfield, WI • (715) 384-6611 www.asterassistedliving.com

Redefined

Medication administration

Assistance with showering, dressing, etc.

Emergency response system

Fine dining served tableside

Scheduled transportation for medical appointments, social events and shopping trips

Personal laundry and housekeeping

Large sunroom and elegant community rooms

Small pets welcome

Social activities

Hair salon

http://www.asterassistedliving.com

local flavor

Ruth Elderbrook, owner of A Slice of Heaven Catering

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What’s Online Read more about Marshfield’s food scene at livability.com/marshfield/wi. Click “Things To Do,” then “Food.”


I t’s not heaven, it’s marshfield.

though with the variety of

dining and food choices here

that’s an easy mistake to make.

fresh food options include the

main street marshfield farmers

market, located in downtown on

central avenue at the Pick ‘n save

parking lot. it is open tuesday

mornings from mid-June through

september. the marshfield

clinic hosts a farmers market

in its parking lot on thursdays

throughout the summer months.

local farmers also bring their

items to a market in the parking

lot of festival foods on north

central avenue that’s open every

saturday and sunday from the

first weekend in June to the last

weekend in october.

“it’s something we’ve done for

several years, and it’s totally to

support our local farmers and give

them a chance to sell what they’ve

grown,” says corey sullenger,

festival foods assistant store

director. “We’ll have between

60 and 70 vendors over the

course of two days.”

Buy lOcal marshFieldmarshfield is also involved in

a buy local marshfield campaign

that is helping to keep freshness

locked into the community and

its products, and gives restaurants

more ways to enhance their menus.

buy local window decals and

posters are sported by many

of the businesses involved in

the program.

one such business is West

14th, located in the historic Parkin

Place. the restaurant strives to

provide a fresh dining experience

that also expands and complements

the menu of blue heron brewPub,

which is located downstairs.

opening at 5:00 p.m. each

evening except sunday, West

14th offers classic dining.

Fresh Fruit cheesecakes

other restaurants in the buy

local marshfield program include

someplace else bar & Grill, which

offers various options including

homemade pizza; and World buffet,

which has a vast menu made

up of chinese and american

cuisine. figi’s Gifts in Good taste

specializes in cheeses, meats

and fresh produce, while market

on sixth is also a local healthy-

food favorite. a slice of heaven

catering also uses farm fresh

products native to the region.

“i cater breakfasts, lunches,

dinners, weddings and other

events that range from eight

to 100 people, and i use local

vegetables and fruits for a lot

of my meal items,” says Ruth

elderbrook, a slice of heaven

owner. “i bake a lot of cheesecakes,

and fresh fruit is ideal for

those desserts.”

marshfield is also home

to food for thought, an

elegant evening of gourmet

food tasting hosted by the

the university foundation to

benefit the university of Wisconsin-

marshfield. funds raised at the

event go toward scholarships,

professional development of

faculty/staff and to offset

administrative costs.

it’s in Our naturefrESh food optionS arE abundant

Felker Brothers Corporation

Bringing

Marshfield to the

World

22 N. Chestnut Ave. • Marshfield, WI 54449�

(715) 384-3121 • (800) 826-2304

www.felkerbrothers.com

Standing strong as a family-owned, community-driven

company for over 107 years Felker Brothers

Corporation of Marshfield is a proud

manufacturer of stainless steel piping products throughout

the United States and the world.

Over 200 highly skilled and dedicated employees provide a stable foundation for critical business and

technological growth at both our Marshfield,

WI and Glasgow, KY locations.

Manufactured stainless steel piping products

ship to job sites throughout the US,

Canada, Mexico, Australia, Europe and

the Middle East.

The vision and accomplishments

of Felker Brothers’ employees allow

us to take Marshfield to the world’s marketplace.

We remain proud to be part of

Marshfield’s industrial community since 19�03.


http://www.felkerbrothers.com

arts & culture

M arshfield is home to several

imaginative, eye-pleasing

attractions.

one of them is new visions

Gallery, housed in a somewhat

unusual location – marshfield

clinic. the medical facility has

hosted the art gallery in its lobby

since 1975, with exhibits changing

every 6-8 weeks.

“We are independent of the

clinic but they are nice enough

to provide us space – plus they

are art enthusiasts,” says betsy

tanenbaum, new visions

Gallery director.

besides exhibits, the gallery is

known for staging a juried marshfield

art fair each mother’s day.

“also this year, we’ll be hosting

an art olympics photography

exhibition to coincide with the

2012 summer olympics in london,”

tanenbaum says. “our gallery

always has a lot going on.”

also eye-catching in marshfield

is the chestnut avenue center for

the arts, situated in the downtown

district. the building is home to

performing, visual and literary

arts, and is ideal for concerts,

plays, art exhibits and more.

mind yOur manOrsupham mansion, the restored

home of former Wisconsin governor

William henry upham, was built in

1880. the mansion is on the national

Register of historic Places, and

features vintage victorian

architecture and furnishings.

visitors can see more than 250

iron sculptures at Jurustic Park,

where owner clyde Wynia has

been welding and sculpting iron

at the art of it allcity haS intErESting cultural attractionS

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A collection of African wooden masks are part of the permanent collection

of the new visions gallery, located in the Marshfield Clinic.

What’s Online Read more about Marshfield’s, arts and culture scene at livability.com/marshfield/wi. Click “Things To Do,” then Attractions.”


scrap metal into animal

masterpieces since 1993.

“i just couldn’t stop welding these

critters together once i got started,”

says Wynia, a former lawyer.

around 15,000 people from all

50 states and about 30 countries

tour the attraction each year.

Barn in the usamarshfield is also home to

the World’s largest Round barn,

which measures 70 feet in height

and 150 feet in diameter. the

structure is the main attraction

at marshfield’s fairgrounds,

especially during the central

Wisconsin state fair. the barn

was completed in 1916 and used

to shelter purebred animals in 250

stanchions. it was constructed

without the use of scaffolding.

crews who assembled this

impressive structure simply started

at the bottom and worked their

way up. – Tiffany Williams sta

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The world’s Largest Round barn

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Felker Brothers Corporationwww.felkerbrothers.com

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High Street Salon Spa & Travelwww.highstreetsalonandspa.com

Holiday Inn Conference Centerwww.holidayinn.com/marshfield

House of Heating Inc.www.lennoxdealer.com/houseofheating

Innovative Machine Specialists Inc.www.innmacspe.com

Marshfield Area Chamber of Commerce & Industrywww.marshfieldchamber.com

Marshfield Clinicwww.marshfieldclinic.org

Marshfield School Districtwww.marshfield.k12.wi.us

Mid State Technical Collegewww.mstc.edu

Roehl Transport Inc.www.roehl.net

Thimbleberry Books

Wheelers Chevy – GMCwww.wheelergm.com

Salon, Spa &

Travel

A Full-Service Aveda Concept Salon

210 S. Central ave. Marshfield, WI 54449

(715) 387-1477 or (715) 387-6977 Toll-free: (877) 880-8807

[email protected]

www.highstreetsalonandspa.com

Thimbleberry Books

166 S. Central Ave. • Marshfield, WI • 715.387.3049

Used &

UnusualMonday, Tuesday,

Wednesday & Friday

9 a.m.-6 p.m.

Thursday 9 a.m.-8 p.m.

Saturday 9 a.m.-3 p.m.


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WHEELERS

2701 S. Maple Ave. • Marshfield, WI 54449 • (715) 387-1204 • www.wheelergm.com

See why people are So happy with uS at wheelerS … “Wheelers is a personalized auto care dealership. They have an excellent staff and a friendly atmosphere.

I always have a good experience when getting work done, parts or shopping for a vehicle. What a great bunch of people.” ~ J. Esser

“We traded in two vehicles and got a certified Impala and were extremely happy with the total experience. Would recommend Wheelers to anyone who is looking for a good

certified car at a reasonable price.” ~ waykay74

2012 Women’s Certified Award Winner

Dealerrater.com Dealer of the Year for 2012 for GMC & Chevrolet

Top-rated service department open six days a week!

Monday-Saturday 7:15 a.m.-6 p.m.

wildwood Park and Zoo offers visitors an opportunity to see many different species.PHOTO AnTOnY bOSHIER

By the numbers

267Number of species of birds found at George W. Mead Wildlife Area

750+Number of creatures that can be spotted at Wildwood Park and Zoo

5.5Miles the bicycle trail at McMillan Marsh Wildlife Area covers

15Number of walking/jogging/cycling trails located in the Marshfield area

24 MarShfiEld

sports & Recreation

H ome to outdoor havens, green spaces and one of

the largest municipal zoos in the state, marshfield

offers plenty of opportunities for recreation.

mcmillan marsh WildliFe areacovering approximately 6,500 acres, mcmillan

marsh Wildlife area is a mix of wetlands, woodlands

and grasslands.

visitors can hunt, hike and pick berries, and can

enjoy a seasonal bicycle trail that is open from may 1

through august 31.

geOrge W. mead WildliFe areanature lovers can also explore George W. mead

Wildlife area’s 33,000 acres and can see more than

267 species of birds.

in addition to the recreational opportunities the

area has to offer, guests can tour the stanton W. mead

education and visitor center.

WildWOOd Park and zOOmammals big and small reside at Wildwood Park

and zoo, along with raptors and other birds. for no

charge, families can see amber and liberty, the zoo’s

two bald eagles, or say hello to sister and brother

mountain lions star and thunder. spanning more than

60 acres, the zoo also features sensory Gardens,

which showcase a variety of flowering and non-

flowering plants.

hamus nature Preserve and recreatiOn area

comprising 32 acres on marshfield’s north

side, hamus nature Preserve and Recreation area

features hiking/walking/biking trails that allow outdoor

enthusiasts to take in the scenic property and its

accompanying wildlife.

– Tiffany Williams

WHEELERS

2701 S. Maple Ave. • Marshfield, WI 54449 • (715) 387-1204 • www.wheelergm.com

See why people are So happy with uS at wheelerS … “Wheelers is a personalized auto care dealership. They have an excellent staff and a friendly atmosphere.

I always have a good experience when getting work done, parts or shopping for a vehicle. What a great bunch of people.” ~ J. Esser

“We traded in two vehicles and got a certified Impala and were extremely happy with the total experience. Would recommend Wheelers to anyone who is looking for a good

certified car at a reasonable price.” ~ waykay74

2012 Women’s Certified Award Winner

Dealerrater.com Dealer of the Year for 2012 for GMC & Chevrolet

Top-rated service department open six days a week!

Monday-Saturday 7:15 a.m.-6 p.m.

a natural ParadiseMarShfiEld’S outdoor offEringS MaKE rEcrEation fun, EaSy to coME by

http://www.wheelergm.com

education

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T here are lots of reasons

families choose to put down

roots in marshfield, but one of

the biggest is the community’s

excellent schools.

marshField schOOl district

the marshfield school district

consists of four elementary schools

within city limits, one rural

elementary school, one middle

school serving seventh and eighth

grades, and one high school serving

ninth through 12th grades. the

district has approximately 4,053

students and employs more than

400 teachers and staff.

marshfield high school has a

reputation for academics and was

ranked no. 1 in Wisconsin in the

Washington Post’s national high

school challenge Rankings.

cOlumBus cathOlic schOOls

families seeking private

education can find it in

columbus catholic schools,

a pre-kindergarten through 12th

grade system that includes st.

John the baptist Primary school

(pre-kindergarten through

second grade), our lady of

Peace intermediate school (third

through fifth grade), columbus

catholic middle school (sixth

through eighth grade) and

columbus catholic high school

(ninth through 12th grade).

students score high on the

nationally administered iowa test

of basic skills, and the columbus

system is the only school system

in the area with a spanish program

for grades one through 12.

head of the classExcEllEnt SchoolS arE onE of MarShfiEld’S biggESt drawS for faMiliES

university OF WiscOnsin-marshField/WOOd cOunty

after high school, students

don’t need to leave marshfield

to find higher education.

the university of Wisconsin-

marshfield/Wood county is

located just west of downtown

marshfield on a 114-acre campus.

it offers flexible schedules and

affordable tuition, and saw a

record-breaking enrollment of

717 students in fall 2011.

mid-state technical cOllege

mid-state technical college

also has a campus in marshfield. it

is one of the 16 campuses within

the Wisconsin technical college

system and offers more than 50

career opportunities through

associate degrees, technical

diplomas and certificates.

mstc has led the development

of central Wisconsin’s workforce

for close to 100 years through

the real-world instruction

employers seek.

– Jessica Mozo

What’s Online Read more articles about Marshfield’s diverse learning environments by going online to livability.com/marshfield/wi.

Top: university of wisconsin-Marshfield/wood county bottom: Mid-State technical college


mstc.edu

thiS SEction iS SponSorEd by

SnAPSHOTmarshfield has all the benefits of small-town living with the

educational and health-care facilities of a much larger city.

it was ranked best Place to live in Wisconsin and 20th

best Place to live in america by demographics daily.

HOUSEHOLD InfORMATIOn

19,118total population

41Median resident age

58%Married

42%Single

23%age 19 and under

47%age 20-54

30%age 55 and over

96.35%white

.29%black

.86%hispanic

2.5%other

TRAnSPORTATIOn

11 minutesMedian travel time to work

COST Of LIvIng

$51,312Median household income

$107,000Median home price

$625Median rent for a

two-bedroom apartment

TIME ZOnE

central

wEATHER

81° FJuly average high

2° FJanuary average low

33”annual rain fall (vs. national average annual rain fall of 37”)

COMMUnITY PROfILE

28 MarShfiEld

www.forwardbank.com

Ad Index 19 Aster retirementCommunity

17 engineering solutionsexperts

21 Felker BrothersCorporAtion

28 ForwArdFinAnCiAlBAnk

23 highstreetsAlon spAAndtrAvel

C2 holidAyinn ConFerenCeCenter

15 houseoFheAtinginC.

15 innovAtivemAChine speCiAlistsinC.

10 mArshFieldAreA ChAmBeroFCommerCe &industry

C4 mArshFieldCliniC

1 mArshField sChooldistriCt

27 midstAte teChniCAlCollege

7 roehltrAnsportinC.

23 thimBleBerryBooks

25 wheelersChevy–gmC

livabilit y.coM/MarShfiEld/wi 29

through the lens

FrOm Our PhOtO BlOg: marshField

Posted by todd bennett

more Online See more favorite photos and read the stories behind the shots at throughthelensjci.com.

now that you’ve experienced marshfield through our photos, see it through the eyes of our photographers. visit throughthelensjci.com to view our exclusive photographers’ blog documenting what all went in to capturing those perfect moments.

get the story Behind the Photo

during a snowy week in

marshfield, i spent a morning

inside photographing carrot

cake. this was not just any carrot

cake, but the best i’ve ever had.

my morning was also memorable

because of the company. Ruth

elderbrook, owner of a slice of

heaven catering, was as nice as

can be.

for this photo, i wanted the

ingredients in the shot behind

the cake. Ruth handed me a

butter knife, and i began to

cut the butter. she asked me if

i would like a sharper knife and

i said, “no, this one is cutting

through this like a knife through

hot butter.”

We both had a good laugh,

and i took this picture that now

reminds me of a great time with

a great small business owner.

www.marshfieldclinic.org

images marshfield, wi: 2012

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