image building lyon car parks
DESCRIPTION
In Lyon, even car parks participate to the town's image ...TRANSCRIPT
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Territorial Marketing
Car Park as Image Tool
Parking des Célestins, Lyon (France)
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Parkings take part to image building
While entering a city, big or small, visitors are often confronted first to a car park.
And most of the time such places don’t generate positive emotions …
Lyon decided to go its own way in collaborating with well known artists to design and animate its car parks.
Lyon’s car parks have become places to visit …
The tourist office organizes tours to visit them.
Let’s take a tour to the Parking des Célestins …
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Lyon’s own signs
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First emotion from the nice square outside
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Celestins Car Park entrance
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Picture show in the lobby
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View from the entrance down
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Somewhere in the middle
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Even a bicycle race goes through
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Video: Free Lyon VTT race
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Other examples
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