I'm over 60! I'm feisty, dating and active

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A brief look at the UK's ageing population.

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<ul><li> 1. Silver Surfers &amp; The Grey The smart ones, stalk market trends, analyze the evolution of consumer behavior and monitor emerging media. - Shannon Eastman, Marketing Genius@ShannonEastman www.ShannonEastman.com </li> <li> 2. The smart ones, stalk market trends, analyze the evolution of consumer behavior and monitor emerging media. - Shannon Eastman, Marketing Genius@ShannonEastman www.ShannonEastman.com </li> <li> 3. Silver Market Trends: One third of Great Britains population (approx. 21 million) aged 50+. 600,000 are here in London. There are 8 million people aged 65+ in Great Britain with that number expected to increase through to 2029. Increased life expectancy there were 9600 Centenarians in 2008 there is a clear and definitive upward trend to increase the members of this group through to 2031. Half of all babies born since 2000 will live to be 100+. Lancelot Medical Journal. Source: Key Note: Grey Consumer 2009 ONS Statistical Bulletin 2009 Stella Silver Survey 2010@ShannonEastman www.ShannonEastman.com </li> <li> 4. Silver Market Trends:Health, Wealth and Happiness index: SilverGeneration are most content.Relocate to South East England and otherEuropean destinations such as Spain.Nursing and Funeral homes expected to seethe greatest boom between 2012 through2029 given the rapidly growing ageingpopulation.Wii Consoles in Bupa Nursing Homes.Harley Davidson 3-wheeler for 70yr oldrocker. Source: Key Note: Grey Consumer 2009 ONS Statistical Bulletin 2009 Stella Silver Survey 2010B&amp;Qs oldest employee is 95. @ShannonEastman www.ShannonEastman.com </li> <li> 5. Silver Market Trends:65+ market spent 97bn in the UK in 2008 Famous 65 year oldsalone. Race Online 2012, a UK governmentinitiative to help educate the 4 million 65+who have never accessed the internet.Nearly half of all 50-plus living in Londonare now single.Only half of all British women aged fifty-plus living in London have grandchildren. Source: Key Note: Grey Consumer 2009 ONS Statistical Bulletin 2009 Stella Silver Survey 2010@ShannonEastman www.ShannonEastman.com </li> <li> 6. @ShannonEastman www.ShannonEastman.com </li> <li> 7. Silver Consumers: Travel, Healthy Living and Gardening all keenly pursued by those aged 50+. There are more 50+ dating websites than ever before. Golden Wedding Anniversary maybe! Online activity is on the rise with Facebook seeing a significant growth in users aged 50+. Plastic Surgery at 80. Live in a community built around interests and lifestyles rather than age groups. Source: Key Note: Grey Consumer 2009 ONS Statistical Bulletin 2009 Stella Silver Survey 2010@ShannonEastman www.ShannonEastman.com </li> <li> 8. Shannon Eastman Managing Director, tcsdigitalworld.com Co-Founder, wearetechmap.com Trainer, Social Media Academy Consultant to Print Industry, Flyte.co.uk Connect with me: shannon@tcsdigitalworld.com shannon@wearetechmap.com 077 2031 2585 www.linkedin.com/in/ShannonEastman @ShannonEastman@ShannonEastman www.ShannonEastman.com </li> </ul>