i'm not a patient by achilles design
TRANSCRIPT
Jurgen Oskamp, [email protected]
Borchtstraat 30, 2800 Mechelen+32 (0)15 41 02 72www.achilles.be#Achilles_Assoc
I AM NOT A PATIENTSmart Systems Industry Summit 2013
HOW WE DO IT
PRODUCT BRANDING
PACKAGING
BRANDBOOK / STYLEGUIDE
BRAND POSITIONING
LOGO / GRAPHIC DESIGN
INFOGRAPHICS
USER MANUALS
CUSTOMER JOURNEYS
CO-CREATION
PRODUCT FAMILIES
USER INTERFACE DESIGN
2D AND 3D CAD
VISUALISATION / RENDERINGS
COLOR, MATERIAL & FINISHING
NPD PROJECT MANAGEMENT
USER CENTERED DESIGN
IDEATION
SUSTAINABLE DESIGN
FAST PROTOTYPING
MECHANICAL ENGINEERING
ELECTRONIC ENGINEERING
SOFTWARE ENGINEERING
ERGONOMIC STUDIES
FEASABILITY STUDIES
PRODUCTION TECHNIQUES
DESIGN FOR ASSEMBLY
HMI
DESIGNLANGUAGE
CORPORATECOMMUNICATION
SERVICEMAPPING
USERANALYSIS
PRODUCTSERVICESYSTEMS
ENGINEERING
INDUSTRIALDESIGN
CORPORATEIDENTITY
BRAND
PRO
DU
CTSERVIC
E
USER EXPERIENCE
USE
R E
XPER
IEN
CE
DEVELOPMENT TIMELINE
HIGHLY DESIREABLE
FULFILLING
GOOD
ACCEPTABLE
FRUSTRATING
ACCEPTANCE LEVEL
WHAT IS HUMAN CENTERED DESIGN AT ACHILLES?
HCD IN THE CONTEXT OF HEALTH CARE
USER TESTING
CONCEPT PROTOTYPE PRE-CLINICAL CLINICAL REGULATION LAUNCH
COSTLY TO FIX ISSUES
HUMAN CENTERED INPUT
USER VERIFICATIONUSER INTERACTION
CONCEPT PROTOTYPE PRE-CLINICAL CLINICAL REGULATION LAUNCH
WHAT MAKES UP THE EXPERIENCE?
WHAT I IMAGINE
FEARCURIOSITY
WONDEREMBARRASMENT
...
EMOTIONAL
PHYSICAL
RATIONAL
WHAT MAKES UP THE EXPERIENCE?
WHAT I KNOW
RULESINSTRUCTIONSSTATISTICSHISTORY...
EMOTIONAL
PHYSICAL
RATIONAL
•MANY MORE “USERS” INVOLVED
•COMPLEX RANGE OF USER ABILITIES
EVEN MORE IMPORTANT IN MEDICAL THE INDUSTRY?
•MANY MORE “USERS” INVOLVED
•COMPLEX RANGE OF USER ABILITIES
•USERS ARE FAR REMOVED FROM DEVELOPMENT
EVEN MORE IMPORTANT IN MEDICAL THE INDUSTRY?
•MANY MORE “USERS” INVOLVED
•COMPLEX RANGE OF USER ABILITIES
•USERS ARE FAR REMOVED FROM DEVELOPMENT
•SAFETY IS PARAMOUNT
EVEN MORE IMPORTANT IN MEDICAL THE INDUSTRY?
•MANY MORE “USERS” INVOLVED
•COMPLEX RANGE OF USER ABILITIES
•USERS ARE FAR REMOVED FROM DEVELOPMENT
•SAFETY IS PARAMOUNT
•R&D COSTS ARE TOO HIGH NOT TO BE SUCCESSFUL
EVEN MORE IMPORTANT IN MEDICAL THE INDUSTRY?
TOOLS OF THE TRADE
PASSIVE IMMERSION
SECONDHAND
FIRSTHAND
ACTIVE IMMERSION
PASSIVE OBSERVATIONS
PARTICIPATORY OBSERVATIONS
FOCUS GROUPS
MENTAL MODEL
ROLE PLAYING
DEEP DIVE
PROTOTYPING
PERSONAS
CARD SORTING
A DAY IN THE LIFE
INVOLVEMENT PROTOTYPING
CO-CREATION
CUSTOMER JOURNEY