I’m loving it!

differ from…与……不同

words and brand names.. …to create a positive image…attach … to缚上 , 系上 , 贴上

The main idea of the paragraph isThe right word at the right time in advertising can make millions.

A battery might be given a name that includes the words long or last to tell customers that it lasts for a long time.

(

)[ ]

There are also companies that invent new words for their brand or product names.

What is the function of company or product names?

They can tell the consumer about the advantages of the product or company.

There are kinds of company or product names, what are there in the passage?

five

tell advantages of the product

funny or unusual

well-known word

choose from old stories or legend

invent new words

The main idea of the paragraph isChoosing the name for product is extremely important.

Function and kinds of name for product and company

summary

1. What makes a good slogan?A good slogan should be "catchy" or easy to remember, and should convey a message that will make consumers form a positive image of the company and product.

The main idea of the paragraph isA product will sell better if it is promoted with a slogan.

Slogan’s functions are for products’ sell.

Rewrite

It is possible that the reader or viewer will remember the advertisement but not the name of the product.

Para4-6

Para4 Today’s advertisements’ beginning

Dangers in making advertisements?

The translation must be correct when products are sold abroad

Some of the most powerful words that sell are those that refer to the cost.

Stores promise us discounts and tell us that they have the “biggest bargains”…

The best-seller is that simple, magical word that seems to pull us into a store

bargains &promise

make sense think twice

(

) ( )

)

(

[ ]

The main idea of the paragraph is ???Warns to consumers about the false advertisements.

Can you draw out the right structure of the passage?

Please judge the following as true or false:

( )1.Tradesmen often use catchy words to describe their products in order to promote them.( )2. Names can be chosen from only old stories and legends to make a product known to public.( )3.Slogans such as “Just Do It” or “Coke Is It” are quite catchy and easy to remember.( )4. It is very important for the advertisers to make the customers remember both the name of a product and itself. ( ) 5.In the 1960s, a British company successfully sold a car to the Germany because they had an attractive name of their car.

T

F

T

F

T

Key phrases1 differ from2 attach to/connect

with3 attach importance to 4 start with5 with the purpose of6 point out7 refer to 8 make sense9 think twice

1 不同于2 附着 / 联想

3 给予重视4 以 开始5 以 为目的6 指出7 指 / 参考8 有道理 , 有意义9 慎重考虑

Translation

1 British English _______________( 不同于 ) American English

2 Do you ___________________________( 重视 )

what he said?

3 He studies hard ____________________

( 为了上大学 ) to college.

4 What you say __________________( 没有意义 )

differs from

attach importance to

with the purpose of going

makes no sense

A feeling of flying.

The whole world knows about it.