im club: email marketing, does it still work?
DESCRIPTION
Slides from our Internet Marketing Club held on February 2012TRANSCRIPT
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IM Club15 Feb 2012
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What is IM Club?
Share & learn
Increase conversions
Develop strategy
Ask questions
Have fun!
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Agenda
Part 1
Email Marketing - Does it still work?
Break
Part 2
Q/AActions
Next meeting
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Email MarketingDoes it still work?
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247 billion emailsare sent each day
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http://www.campaignmonitor.com/blog/post/2395/all-about-email-open-rates/
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http://www.campaignmonitor.com/stats/email-clients/
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TypicalSoftware
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Your examples
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http://litmus.com/resources/subject-line-checker
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Bestparks Open Weekend - August 2011
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Workshop: Promote your business using Facebook
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Farm to Fork - The Midland Foods Newsletter
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Coldicott Freelance Training - Create your own LinkedIn Map
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New Year - New Website!
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More time, more focus: Just managing?
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Tip: Get noticed on Facebook by chatting to your...
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Roundup
1.Create an email people will want to open and act on2.Clear subject line3.Personalised content4.Interesting and useful content5.Ask for action6.Provide easy way to unsubscribe (legal requirement)7.Use a named email 'From' address8.Build familiarity by being consistent9.Test out different subject lines or content10.Run campaigns in plain text and HTML
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What can email marketing offerthat other routes cannot
Discuss
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Break
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Email MarketingDoes it still work?
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What do you need help with right now?
Q/A
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Topics for next time
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What improvements are you goingto make in the next 30 days?
Take away actions
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Sign up online for just £75 a monthhttp://inventiveworkshops.com/inventive-marketing-club/
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