im 10 secrets from sxsw
TRANSCRIPT
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10 Secrets from South by
Southwest (SXSW)
Matthew C. Funk
Social Media Marketer
September 25, 2013
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10 Secrets from South by Southwest (SXSW)
Matthew C. Funk
Social Media Marketer
September 25, 2013
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If you have questions during
the presentation, please
submit them using the
“Questions” feature
Questions will be answered
at the end of the webinar
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
QUESTIONS
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Copyright 2011 TK Carsites, Inc. All rights reserved.
Facebook.com/TKCarsites
@TKCarsitesinc
TK Carsites Social Networks
Chat with us during the Webinar on Facebook and Twitter!
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10. Google Glass
• Google is Experimenting
• “Augmented Reality”
• Unlikely to Succeed
• Likely to Proliferate
• The Next Cell Phone
• Search is Everywhere
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9. Mobile Remains A Mess
• Google is Evasive
• Mobile Tech Uncertain
• Unlikely to Be Fixed Soon
• Likely to Be More Important
• More Mobile by the Moment
• Get Your Tech In Line with Mobile
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8. Facebook-Google Search Wars
• Bing Battles Google
• Every Discussion
• Few Use It
• Graph Search is Waterloo
• Wait and See
• Again, Search is Key
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7. Content Control is King
• Host What You Post
• “Second Screen”
• Don’t Rout Outside
• But Always Link Credit
• Brand Your Photos
• Bring Them To You
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6. Mobile Social is Surging
• Conversation is Mobile
• Social is Conversation
• Reviews, Reaction
• Engagement, Comments
• Referrals, Searches
• Get Your Mobile Covered
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5. Twitter is TV
• Twitter Marries TV
• More Sentiment Metrics
• Hashtags Are Brands
• Handles Are Identity
• Twitter Will Be Everywhere
• Tweet, tweet, tweet
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4. The Key to Influencers is Culture
• Influencers Are Key
• It’s Dialogue, not Broadcast
• Keyed into Communities
• Service All the More Important
• Media Can Only Do So Much
• Influencer Affinity Tools
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3. Crowd-source Your Ads
• Engagement is Essential
• FB Filters Are Coming
• Google Promises Updates
• Let Fans Speak For You
• Solidarity, not Swag
• END: Crowd-source
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2. Google Wants Your Inventory
• Google Experimenting…
• With Listing Inventory
• Don’t Beat Em, Join Em
• RDFA
• Data Integrity Check
• END: Data, Plus Tags
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1. Social Search Rules All
• Matt Cutts’ Announcement
• Good Ranking=Good Service
• Sentiment Affects Search
• Social Dictates Sentiment
• Rep Man=SERP Man
• The Social-Search Era Begins
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Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
Got a Question? Ask our Expert!
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KPA Internet Marketing
Email: [email protected]
Twitter: @m_c_funk
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Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
Connect with Matthew!
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Check out TK on the WEB!
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Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.