ilute social networks and activity-travel modelling: some research ideas juan antonio carrasco...
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Social Networks andActivity-travel modelling:
some research ideas
Juan Antonio CarrascoUniversity of Toronto
Student Caucus WorkshopToronto, September 13, 2003
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Outline
• What is a social network?
• Why social networks?
• Potential ideas
• Potential methodologies
• Conclusion
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What is a social network?
• Study of social structure and its effects
• Social structure = social network
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Why social networks?
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Activity-travel behaviour models
Are we doing a good job?
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Why social networks?
• Axhausen (2002):– “Need to underpin our travel models with a better
understanding of the social structures of daily life and, as we implicitly forecast/speculate about them when we predict travel behaviour over long time horizons, anyway…”
• New perspective incorporation of social space
• Relationship between social and physical space
• Ties: “links” that indirectly represent potential activity and travel between the actors
• Need to explicitly incorporate interactions
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Potential ideas
• De-emphasis on psychological and economic explanations– Focus on relationships– Behaviour from a different perspective:
• Contrasts with psychologistic explanations that treat individuals as independent units-of-analysis
• Social network data sets often include information about attributes, such as age, gender, ethnicity, and beliefs.
• However, network analysis does not treat social systems as the sum of individual attributes, but links attribute data with relational and structural data”
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Potential ideas
• Representation of constraints and travel behaviour– “Behaviour is interpreted in terms of structural
constraints on activity, rather than in terms of voluntaristic inner forces” (Wellman and Berkowitz, 1988)
– Structural theory allow relationships to be asymmetrical
– Link with Hägerstrand's (1970) ideas
• Coupling interactions
• Capability physical – social space
• Authority asymmetry
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Potential ideas
• Changes in the way people interact (Wellman, 2001)– Person-to-person door-to-door person-to-person– Information and communication technology (ICT)
• Specialization of networks– “Achieved” (e.g. lifestyle) versus “ascriptive” (e.g.
income) characteristics– Role-to-role relationships New ways to segment activities and travel
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Potential methodologies
• Variety of descriptive and analytical tools:
– Centrality and prestige
– Locational properties
– Structural equivalence, position and roles
– Dyadic and triadic methods
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Potential methodologies
• Statistical formation of ties and network formation– Simulation and statistical techniques (e.g. kinship)
– Stochastic simulation models “sociomatrix” as random variables:
• Distributions
• Random components
– Log-probabilistic models – Autocorrelation over the social space (similar to spatial econometrics)
– Representation of personal and “linked” lives
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Conclusions
• Need to incorporate interactions among individuals
• Potential for applying concepts and theories
• Potential for applying methodology
• The challenge…