illy
TRANSCRIPT
COFFEE, THE ILLY WAY
GLOBAL E-COMMERCE SUMMIT
June, the 9°, 2015
ABOUT ILLYMission, Vision, Values
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Mission
Our mission , passion and obsession is to delight all those who cherish
the quality of life , through our search for the best coffee nature can
provide, enhanced by the best available technologies and
by our search for beauty in everything we do.
Coffee, the illy way
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Vision
We take pride in being the world reference for coffee culture and
excellence . illy is a company innovating to create and offer the finest
products throughout the world’s best destinations, while demonstrating its
character as the leader in the premium coffee segment.
Coffee, the illy way
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Values
We create and share superior stakeholder value over time through our
commitment to improvement, transparency, sustainability, and people
development. For illy, quality and sustainability are an inseparable pair:
only the truly excellent is sustainable, and anything worth sustaining must
be excellent.
Coffee, the illy way
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Expo 2015 – Official Coffee Partner
https://youtu.be/HE_9Ses4moM
ILLY E-COMMERCECountries, Team, Future
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illy is selling directly online in the following markets
• Italy
• USA
• Germany
• Austria
• France
• Spain
• Belgium
• Netherlands
• China
illy’s eShops
IT
USA
DE
FR
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illy is managing the online sales in the differentcountries with a unique e-commerce platform, operating a dedicated site every country, with localcatalogue, local warehouse, local content, localpricing, local customer care.
In Trieste (Italy), illy headquarters, the eBusinessteam runs the digital globally, managing
• Digital content
• Digital marketing
• Business technology
• CRM
• User experience
illy’s eBusiness Team
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Future
Illy is increasing and enhancing its direct relationship with final consumers
opening flagship cafè and local eShops across 140 countries.
eCommerce is a pillar of the illy’s strategy, creating extraordinarily good
and beautiful experiences and products to always satisfy illy’s customers’
needs and wishes, serving the best coffee in the world .
The key to the future of Illy cafés and eShop is to leverage the consumer
journey with an integrated on/off line business model.Coffee, the illy way