illustration history

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ILLUSTRATION

A VISUALIZATION OR A DEPICTION OF A SUBJECT MADE BY AN ARTIST THROUGH

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FASHION ILLUSTRATIONFashion Illustration is the communication of fashion that originates with illustration, drawing and painting. It is usually commissioned for reproduction in fashion magazines as one part of an editorial feature or for the purpose of advertising and promoting fashion makers, fashion boutiques and department stores.

HISTORY

In the late 1800s and early 1900s, fashion illustration was as stiff as society. It consisted of figures draped in the elaborate costumes of the time period's upper class amidst classical backdrops with foliage. High fashion magazines used these to create industry standard fashion plates until around 1924.

LATE 1800s TO EARLY 1900s

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1920s TO 1930sBy the 1920s, many prominent fashion magazines such as Vogue and Harper's Bazaar commissioned beautiful fashion illustrations to grace their covers. In the 1930s Hollywood glamour took a hold on the United States. Body conscious and romantic looks gave way to more curvaceous figures in fashion illustrations.

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In the 1930s Hollywood glamour took a hold on the United States. Body conscious and romantic looks gave way to more curvaceous figures in

fashion illustrations. http://www.vam.ac.uk/content/articles/f/fashion-drawing-in-the-

20th-century/

1930s TO 1940sThe emancipation of women’s fashion in the twenties gave way to a new romanticism that inspired loose brushwork, experimental line, and varied washes of color.

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1940s TO 1950s1939 marked an abrupt end to the golden years of fashion illustration when Vogue magazine began replacing illustrations on their covers with photographs due to a craze of avant-garde photographers. Fashion Illustration has gone from being one of the sole means of fashion communication to having a very minor role.

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1960s TO 1980s The social and cultural transition that occurred at the beginning of the decade also gave way to a rebirth of expression in the arts. Pop music, film, and photography gained popularity. Following the wave of pop culture in the sixties, the arts in the seventies focused on delivering a quick and commanding message.

Following the wave of pop culture in the sixties, the arts in the seventies focused on delivering a quick and commanding message. https://www.pinterest.com/pin/3025924725331286/

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1980s TO 2000sBy the 1980s, the simplified shapes and impression of the Art Deco and Art Modern movements of the 1920 came back in style.40 In fashion especially, a minimalist approach to drawing replaced much of the need for technical skills, placing emphasis on expression and exaggerated style. By the 1990s, the explosion of the computer and proclivity towards photography continued to diminish the field of fashion illustration before a feeble comeback in the 2000s.

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PRESENT SCENARIOIn the second decade of the 21st Century the art of illustration encompasses its entire progression. While its roots are ancient, its present is defined by the ways that media and technology are experienced. Illustrators might still use the same kinds of colored mineral pigments that were employed two thousand years ago, but now for pictures that might be shown on pocket-sized devices, printed on hand-held paper pages, or displayed on immense electronic billboards.

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IMPORTANCE OF ILLUSTRATION

• Medium to communicates fashion.• Analyzing look of the garment on models when worn in a fashion show or for a photo shoot.• Can review make changes to the ideas and create news one.• Sketching a fashion illustration can take hours when you pay attention to every little detail.

INTERNATIONAL FASHION ILLUSTRATORS

DAVID DOWNTON

David Downton was born in 1959 in Kent, England. He studied at Canterbury (Foundation year 1977-1978) and Wolver Hampton (BA hons illustration/graphics 1979-1981).In 1984 he moved to Brighton and began his illustration career. He worked on a wide variety of projects ranging from advertising and packaging to illustrating fiction, cook books and, occasionally, fashion. His drawings from fashion shows have been published internationally. In 1998, he started working on a series of portraits of some of the world's most beautiful women. http://ilikeurblog.blogspot.in/2014/10/in-1996-was-

commissioned-to-draw-at.html

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NUNO DA COSTANuno is a London based, self taught fashion illustrator who has been developing his contemporary and stylish work from a very early age when his love of all things fashion and art was already apparent.

In 2006 he was discovered by top international editorial fashion hair stylist and Beauty Director Neil Moodie who asked him to collaborate on an innovative eight page spread for Wonderland Magazine.

In 2010 he achieved his dream of being published in British Vogue in their Christmas special ’Superstar Issue’ which has lead to collaborations with The Telegraph, Christian Dior, Vogue Portugal, The Sunday Times, L’Oreal Professionnel and Clinique amongst many other well known names in the Fashion, Beauty and publishing industries.

His illustrations are hand drawn and painted with water colours and Gouache and then scanned, and made print ready in Photoshop.

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DECUE WU Decue Wu, born in Shenzhen, China. After graduating from Maryland Institute College of Art's Illustration Practice MFA program in 2014, moved to Boston and started new career which is working at Massachusetts Institute of Technology as a Lead Graphic Designer, Illustrator and Motion Graphic Artist.Besides the full time job, focuses on fashion and lifestyle illustration, collage, pattern design, children’s book and other sequential arts. His work has been featured in several blogs and publications, including Fashionary Hand, Draw A Dot, Dolce&Gabbana Luxury Online Magazine, Milk X, L’Officiel Hommes, Vogue etc; also my work has been exhibited in United States, Mainland China, Hongkong, Taiwan, Poland and other countries. He constantly explores new techniques and different media in order to develop new ways to observe and enhance my creative process.

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BERNARD BLOSSACBernard de La Bourdonnaye-Blossac, also called Blossac (April 29, 1917 – December 1, 2002) was a French fashion illustrator.Bernard de La Bourdonnaye-Blossac was born April 29, 1917 in Neuilly-sur-Seine.Very early he was interested in the aesthetics of things: furniture, paintings and clothing. He was passionate about all creations "art nouveau" of that time.He mixes his passion for fashion with his mastery of drawings of landscapes and interiors. Sometimes he inserted some drawings of models with previously worked interior designs.His drawings were published in magazines, newspapers, sometimes more rarely displays. He ended his professional activity in 1973. He died on December 1, 2002 in his birth town. From his death, the influence of his work is provided by the son of his sister, he had adopted, Alain Matrand de La bourdonnaye-Blossac. https://upload.wikimedia.org/wikipedia/commons/7/73/Bernard_blossac.jpg

LILA DE NOBILILila De Nobili (Castagnola (Lugano), September 3, 1916 – Paris, February 19, 2002) was an Italian fashion illustrator, stage designer, and costume designer. She was noted for her work at Vogue magazine and her collaborations with directors such as Luchino Visconti and Franco Zeffirelli.In Paris, De Nobili began doing illustrations of the haute couture collections for various magazines, especially Vogue.Lila De Nobili created stage and costume designs for many of the most important productions of her time, including Angel Pavement (1947), Le voleur d'enfants (1948), A Streetcar Named Desire (1949), La Petite Lili (1951), Anna Karenine (1951), Gigi (1951), Cyrano de Bergerac (1953), The Country Girl (1954), The Crucible (1954), La Plume de Ma Tante (1958), L'Arlésienne (1958), Carmen (1959) and The Aspern Papers (1961).She went on to work on numerous collaborations with Luchino Visconti, working with him at the La Scala opera house in Milan, and Franco Zeffirelli, as well as working with Peter Hall.

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NATIONAL FASHION ILLUSTRATORS

TARUN TAHLANI

Tarun Tahiliani is a noted Indian fashion designer. With his wife Sailaja 'Sal' Tahiliani, he co-founded Ensemble, India’s first multi-designer boutique in 1987, followed by Tahiliani Design studio in 1990. Based in Delhi, he is best known for his ability to infuse Indian craftsmanship and textile heritage with European tailored silhouette. His signature is to combine traditional aesthetics with modern design. Over the years, he also became known for his bridalwear.

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RAHUL MISHRA

Rahul Mishra (born November 7, 1979) is an Indian fashion designer based in Mumbai and Delhi, who won the 2014 International Woolmark Prize at Milan Fashion Week. He is first Indian designer to win the award. The 2014 "collection he designed for the competition will be sold" in stores around the world.In 2008, he was awarded the MTV Youth Icon of the Year by MTV India.

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DHEERA JOSHI

Dheera joshi is a freelance fashion designer, Illustrator and blogger. textile print and pattern designer based in India.

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PURUSHU ARIEPurushu Arie is the pen name of R V Purusothaman, a fashion designer, fashion illustrator, stylist and fashion blogger who is presently based in Chennai, India. The fashion blog Purushu Arie was created in 2009 in order to record his journey as a fashion design student while studying at NIFT New Delhi. Purushu's expertise includes fashion illustration, draping, creative pattern making, garment construction, history of costume and fashion and surface development techniques.

Purushu had written the official fashion show reviews for FDCI Designer Node Magazine at Wills Lifestyle India Fashion Week, New Delhi from Oct'11 to Mar'13. He later relocated to Mumbai where he worked as Menswear designer for Lee Cooper. Purushu presently lives in Chennai and writes style columns for India's national newspaper, 'The Hindu' and Indian Terrain's official fashion blog Mansterrain.

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JAYSHREE SRIDHAR

Jayshree Shridhar is a fashion illustrator, artist, graphic designer.

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BISWARUPA MOHANTYBiswarupa Mohanty , from Odisha’s Baripada district wears the hats of painter and art-designer and creates dramatic images full of colour and energy.A fashion illustrator, who has worked with popular labels like Satya Paul, JJ Valaya, Ritu Kumar and Rohit BalShe did a master’s research in fashion and textile design from Istituto Europeo di design Milan, Italy, after completing a graduate diploma in fashion design from National Institute of Fashion Technology, New Delhi. She began her career as a painter from School of Art and Crafts, Baripada, where she pursued a three-year diploma in Fine Arts specialising in water colour.

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illustration history

Education