Illusions Created by the Elements of Design in

Apparel

ApparelFall 2008

Elements of Design

• Color• Line• Shape• Texture

Color

• Color is the most dynamic element

• Three Properties of ColorHue-Name of a colorIntensity-Brightness or dullnessValue-Lightness or darkness☻☻Shade-Dark Values ☻☻Tints-Light Values

Hue

• What is this hue?

Color-Hue

• Navy Blue-Used for classic styles and sportswear

Color Intensity

• Which is more intense:

Color Value

• Lightness or darkness• Light hues are tints and draw

more attention• Dark hues are shades and make

you appear taller and thinner

Warm Colors

Warm Colors

• Advance• Draw Attention

Cool Colors

Cool Colors

• Restful relaxing• Recede

Compare

Neutral Color

• Black-Absorbs all light and is warmer

• White-Reflects all light and is cooler• Gray-Black and white blended

together• Beige is also considered neutral• Accented neutral• Blends with all colors-color

becomes more vivid

Neutrals

Illusions from Color Schemes

• Monochromatic• Analogous• Complementary• Split Complementary• Triad• Accented Neutrals

Monochromatic Color Scheme

• Tints, shades and intensities of one color

• Continuous look

Analogous Color Scheme

• Color next to each other on the color wheel

Analogous

• Colors can blend• For contrast, use different

values and intensities

Analogous Color Scheme

Complementary Color Scheme

• Hues directly across the color wheel

• Great contrast• Colors become more vivid

Complementary Colors

Split Complementary

• Three colors• One color with the color on

either side of its complement • Bright contrast-use with care

Split Complementary Colors

Triad Color Scheme

• Three colors equidistant on the color wheel

• Great contrast

Line

• Structural or decorative• Straight, curved, jagged,

vertical , horizontal• Vertical creates height and

thinness• Horizontal creates width• Diagonal creates movement and

excitement

Line Illusions

Shape

• Outer lines of a garment determine shape

• Natural, tubular, bell, and full• Natural is most classic• Tubular adds height and makes

you appear thin• Bell shape draws attention to the

wider part of the bell• Full makes you appear larger

Texture

• Surface characteristics that determine look or feel

• Soft, crisp, smooth, nubby, dull, rough, shiny

• Soft textures are most flattering• Crisp and bulky make you appear larger• Dull textures absorb all light make you

are smaller• Shiny textures make you appear larger

Poster Assignment

• Create a poster illustrating appropriate clothing for different body types using the elements of design to accentuate and de emphasize certain body types

• Body Types: Triangle, Inverted triangle, Rectangle, Hour Glass