Media kit2008

What is illiterate?!

through the prisM of our coMMunity MeMber’s individualinterpretations, illiterate unravels, reveals, prods and tickles the ever changing context that shapes our reality. These interpretations come in the form of reader generated art, photography, poetry, fiction, articles and comics submitted toilliteratemagazine.com. Using an evolutionary editorial model, at illiterate we invite our young, fiercely hip audience to do what they do best— judge the shit out of each other. Voting on each other’s reader generated submissions, readers actively participate in the editorial process. Though our staff enjoys blurring distinctions between us and them, consumer and contributor, we aren’t complete egalitarian hippies either. Our editors are the last line of defense against mob rule. In order to ensure quality content as well as their permanent air of superiority, illiterate editors use reader voting to influence their final selections for publication in the printed magazine.

ParTIcIPaTIOn Is The new ParadIgm

illiterate enables advertisers to participate in a new paradigm of advertising – hybrid media. This logical evolution of media integration, dissemination and execution allows advertisers to reach a highly involved audience/user group through multiple symbiotic outlets; Print magazine, Online e-community, Interactive events.

Our hybrid media approach allows advertisers to reach our readers through multiple channels with various levels of involvement and support through the following advertising opportunities:

IllITeraTe Is nOT a magazIne. IllITeraTe Is nOT a websITe. IllITeraTe Is hybrId medIa.

1. Illiterate community sponsor2. marketplace advertiser3. non-traditional alternatives

illiterate hybrid Media

highly targeted

hybrid media

involvement

high pass off

high trust transparency

social media

nontraditional

early innovators

viral

educated

witty trend-setters

e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interac-tive events MagaZine e-coMMunity interactive events MagaZine e-coMMuni-ty interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interac-tive events MagaZine e-coMMunity interactive events MagaZine e-coMMuni-ty interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interac-tive events MagaZine e-coMMunity interactive events MagaZine e-coMMuni-ty interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interac-tive events MagaZine e-coMMunity interactive events MagaZine e-coMMuni-ty interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interac-tive events MagaZine e-coMMunity interactive events MagaZine e-coMMuni-ty interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interac-tive events MagaZine e-coMMunity interactive events MagaZine e-coMMuni-ty interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interac-tive events MagaZine e-coMMunity interactive events MagaZine e-coMMuni-ty interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interactive events MagaZine e-coMMunity interac-

breaking doWn boundariesblurring distinctions IllITeraTe Is:

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the MagaZine

illiterate MagaZine is the printed Manifestation of the illiterate coMMunity. The magazine showcases professional as well as up-and-coming artists, writers and musicians from all over the globe through editorial interviews and reviews.In addition, each issue contains a section dedicated to publishing the best user-generated content from illiterate’s e-community of readers/contributors; illiteratemagazine.com

reader-generaTed edITOrIal ?!?!

distribution: wOrKIng The sTreeTs FOr Free

illiterate isn’t sold. It’s distributed Free in colorado to those in the know. That means 100% of our issues get into the hands of our audience, that’s a two to three times increased pick-up rate than any competing newsstand magazine. salivating yet? we thought so. but who’s in the know and where are they? If you have to ask, then you aren’t one of them. not to fear, for the culturally challenged, illiterate has the in-side connect to their where-a-bouts in cali-fornia, and colorado.

- Coffee Shops and Café’s- Art Galleries, Museums and Retailers- Record Stores- Boutiques- Independent Book Stores- Skate and Snowboard Shops- Bars, Clubs and Venues- Tattoo Parlors- University Campuses

4x frequency

free distribution in ca & cO120,000+ readers

Please ask your sales rep for a complete distribution list.

(at *4.0 pass off ratio)

illiterateMagaZine.coMOUr readers are OUr edITOrs

like all healthy relationships, the one betWeen illiterate readers and users is both incestuous and codependent, blurring the distinc-tion between online and print audiences. with the ability to upload, rate and share content, illiteratemagazine.com users directly affect the landscape of the website as well as the content of illiterate magazine. Though users are free to submit at will, in order to harness their creative lightning for print, the website offers theme-based projects and prompts to focus the chaos. In addition to content generation, the website serves as a community hub for social interaction, allowing users to create personal profiles, make friends and message one another. a regularly updated news and events blog keeps users informed about both local com-munity events and illiterate sponsored happenings.

large-scale illiterate t gatherings invite our readers to participate in live art, graffiti, music, fashion shows, dancing, poetry slams, video projections, performance art and more. each event is an oppor-tunity for illiterate artists to perform and promote their individual projects, as well as network with others to inspire new collaborations. along with these bigger events, illiterate also hosts regular intimate gatherings in the form of localized poetry readings, and art openings.

get up, get out and take action.

illiterate audience

hoW they think

What they do

Where they go

hoW they spend

Progressivecritical

Opinionatedsmart

creativeIndependent

advertising/marketingdesigners

Photographersartists/musicians

studentsTeachers

Professionals

concertsart galleries

collective spacescultural events

Festivalsbars, dance clubs

conventions

entertainmentFood/drink

Fashionmusic

artInterior design

electronics/TechnologyTransportation

Travel

PRojeCT SPonSoRbuild trust and loyalty through support, not interruption. an Illiterate Project sponsor teams with our

editorial staff to create and sponsor a custom interactive online project. contact your sales rep for

rates and more information.

PRojeCT CoLLABoRAToRThe most effective way to reach an Illiterate reader is to work directly with them. In this age of trans-

parency & hyperconnectivity, your brand is a dialog between you and your customers. reach unprec-

edented levels of involvement, buzz, word of mouth & word of mouse by collaborating with our readers

and editors to create a custom interactive project revolving around your brand.

advertising rates

hybrid: online & printgeT wITh The FUTUre: engage OUr cOmmUnITy acrOss mUlTIPle medIUms.

get viral exposure online, and double your print presence by working with our editors and readers on

a custom collaborative project prompted in print, executed online, & published in Illiterate magazine!

print: illiterate MagaZinePrInT Is nOT dead. OUr readers dOn’T wanT TO hear IT!

a whOle lOTTa’ bang FOr yOUr bUcK.

online: illiterateMagaZine.coM

rates 1x 2x 3x 4xback cover $7,500 $6,750 $6,375 $6,000Front spread $7,125 $6,415 $6,050 $5,700 Inside back $5,050 $4,550 $4,300 $4,050spread $6,375 $5,740 $5,420 $5,100Full Page $3,750 $3,375 $3,185 $3000half Page $2,050 $1,850 $1,750 $1,650Quarter Page $1,315 $1,180 $1,115 $1,050

rates cost per impressionsquare banner, (size: 180 x 150px) $8 cPmVertical banner, (size: 160 x 600px) $15 cPm

conditionsall prices and rates are subject to change without notice. The listed rates above do not constitute an offer to sell advertising space. all ads are on a

pre-pay basis unless credit terms have been approved in writing. all orders are non-cancelable after the space closing date. advertisement position

is at the discretion of the publisher, unless otherwise requested by the buyer and thereby acknowledged by the publisher in writing. Upon approval,

guaranteed placement will be contracted, and 10 percent will be added to the space rate. Illiterate reserves the right to reject any advertisement

for any given reason. no ads will be run without a signed contract or insertion order. all materials must be submitted by the printed materials due

date. a minimum late charge of $100 will be imposed on all late submissions.

technical specs

full pageTrIm area …….. 6.875” X 6.875”bleed sIze ……. 7.125” X 7.125”saFeTy area …. 6.750” X 6.750”

ad subMissionIlliterate prefers electronic submission of all advertising materials. Files under 3mb can be emailed to ads@illiteratemagazine.com Files under 100mb can be sent free of charge using yousendit.com.

forMattingadobe PdF format preferred (no Quark). Other acceptable formats: .eps, .tif

- embed all images and fonts- documents must be cmyk. 300 dpi min.- Include bleeds & keep important text 1/8’ from the trim- ads submitted on a cd must included a printed color proof at 100% size, electronic submissions must include an actual size JPeg proof.

contactgeneral advertising salesads@illiteratemagazine.com

Illiterate1344 Kalamath st.denver, cO 80204

IssUe clOse maTerIals deadlIne On saleIssUe 6 T.b.d T.b.d 4.09IssUe 7 T.b.d T.b.d 7.09IssUe 8 T.b.d T.b.d 10.09IssUe 9 T.b.d T.b.d 1.10

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