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English 25012/4/2013Audience: Pop music fans

HISTORY

Piracy Timeline1960s-1970s: cassettes and recorders1980s-1990s: CDs became popular2000s-now: technology progress, digital piracy (p2p)

Photo by Asim Saleem.Photo by Arun Kulshreshtha.

Logo by Sam Hanks.

HOW IT HAPPENED.. (GLOBALLY)

Global album sales statistics (2000-2007).

SIDES OF THE ARGUMENT

Illegal Downloaders- Easy to find- Free- Overpriced legal downloads

Music Industry- 71,060 jobs lost/year (US)- $14.6 billion (1999) to $6.3 billion (2009) (US)Responses? - Campaigns and legal actions- New models (online streaming)

SIDES OF THE ARGUMENT

Music IndustryJessie J:“if people illegally download your album, it's very likely that you won't make another one.”

Photo by Paul Cook.

SIDES OF THE ARGUMENT

Illegal Downloaders22-year old college student about his library:

Why not iTunes (or other retailers)?“for a buck, it is worth my time to try to find the song for free.”

Friends/Illegally Imported from CDs Downloaded on iTunes

MEDIATION

Before I mediate..What options do pop fans have?

1- Cont. w/ illegal downloads

2- Go for cheaper streaming services

3- Pay current prices (iTunes: ¢ 99/track)

BitTorrent Logo

Logo by Christian Wilsson.

Logo by Felix Sockwell.

MEDIATIONStep #1: Reduce prices: Why?- Research by a Wharton professor- The Lady Gaga experiment

Professor Raghuram Iyengar.

Photo by Adrian Thomson.

MEDIATIONStep #1: Reduce pricesResearch by a Wharton professor:- Generates more revenue- Encourage people to download legally- Optimal price: ¢30 to ¢40 (per track)

Wharton School of Business Logo.

Photo by Jeffrey Vinocur.

MEDIATIONStep #1: Reduce pricesThe Lady Gaga experiment:- Entire Born This Way (2011) for ¢99- The first week only, Amazon.com

Born This Way (2011)

ARTPOP (2013)

Amazon ¢99 deal

No deal

1st week: 1.1 mil copies (440k from deal)

1st week: 258k copies

84% drop with no deal

-Album cover by Nick Knight. Album cover by Jeff Koons.

MEDIATIONStep #2: Copyright Alert SystemCAS: Software detects illegal sharing- No legal actions- No fees required- Gives 6 alertsExceeds 6? slows connection, redirect traffic

NO!

Graphic by Igor San.

MEDIATIONStep #2: Copyright Alert SystemProblems?- Complaints on social media- Only 5 internet providers:AT&TCablevisionVerizonTime Warner Cable Comcast

“Like/Dislike Stamps.”

CONCLUSION

BUY YOUR MUSIC!SUPPORT YOUR FAVORITE ARTIST!

Single cover by Terry Richardson.

Graphic by Eric Kuns.

IMAGE CREDITSBitTorrent Logo. 2001. Logo. BitTorrent.com. Web. 28 Nov 2013.

Cook, Paul. “Jessie J at Big Chill.” 2011. Photograph. Wikimedia Commons. Web. 28 Nov 2013.

Global album sales statistics (2000-2007). 2008. Diagram. International Federation of the Phonographic Industry (IFPI). Web. 28 Nov 2013.

Hanks, Sam. Napster Logo. 2000. Logo. Napster.com. Web. 28 Nov 2013.

Kulshreshtha, Arun. “A vectorized compact disc (CD).” 2007. Photograph. Wikimedia Commons. Web. 28 Nov 2013.

Knight, Nick. Born This Way. 2011. Album Cover. Interscope Records. Web. 28 Nov 2013.

Koons, Jeff. ARTPOP. 2013. Album Cover. Interscope Records. Web. 28 Nov 2013.

Kuns, Eric. “Miley Cyrus Twerking Drawing in Color.” 2013. Graphic. DeviantArt.com. Web. 28 Nov 2013.

“Like/Dislike Stamps.” 2012. Photograph. BustedTees.com. Web. 28 Nov 2013.

Professor Raghuram Iyengar. 2010. Photograph. FastForward. Web. 28 Nov 2013.

IMAGE CREDITSRichardson, Terry. “Wrecking Ball.” 2013. Single Cover. RCA Records. Web. 28

Nov 2013.

Saleem, Asim. “Front of an audio cassette.” 2009. Photograph. Wikimedia Commons. Web. 28 Nov 2013.

San, Igor. “Grumpy Cat.” 2012. Graphic. DeviantArt.com. Web. 28 Nov 2013.

Sockwell, Felix. iTunes Logo. 2012. Logo. Apple.com. Web. 28 Nov 2013.

Thomson, Adrian. “Lady Gaga performing "Bad Romance" druing The Born This Way Ball Tour.” 2012. Photograph. Wikimedia Commons, Perth, Australia. Web. 28 Nov 2013.

Vinocur, Jeffrey. “Jon Huntsman Hall, home of the Wharton School of the University of Pennsylvania.” 2006. Photograph. Wikimedia Commons, Philadelphia, Pennsylvania. Web. 28 Nov 2013.

Wharton School of Business Logo. 2002. Logo. Upenn.edu. Web. 28 Nov 2013.

Wilsson, Christian. Spotify Logo. 2012. Logo. Spotify.com. Web. 28 Nov 2013.