ilkka o. lavas success stories and adventures
TRANSCRIPT
Ilkka O. Lavas19 years of entrepreneurship
Live your life to the FULLEST while you still can
Ilkka O. Lavas
3 books about entrepreneurship
Partner, board member, investor
Portfolio of 15 businesses
10+ aquisitions done
4 exits
Young Entrepreneur of the year2009 in ’Southern Finland’
36years, 2 boys, 1 wife, 2k+ fb0,7k insta2k+ linkedin, 3k+ twitter @lavas1250p Snapchat @ilkkalavas
SUCCESS IS ALL ABOUT LEARNING BY DOING AND EXECUTING
My firstcompany, making web-pages
Artic.netportal ExitInternet Operator
SuperWebja Nettipaja
Internet OperatorNettipaja ExitWebsitebusiness growthComputuki business buy
Getting ready for 2001 IT-bubble17 peopleOwn productsMalesiaKauhavaWinnie
ArmyAlmost bancruptsyComputuki spinoffFirst turnoverSTOP
MBA
LifePlanningSWOT
First EntrepreneurshipbookNatural entrepreneurshipSecond biz: ilmainensanakirja.fi
Suomikauppa.fi
Kaannos.com
NO Spam
Samex
W3 Group newco,FTC, Tietoexpertit,Softsizing
Micro Aided Design
Karkkigalleria
Computuki buyback
Ostohyvitys.fi
NO Spam exit
City –magazineHuililekomagazine, MoonTV,City turnaroundCity Digital growthVivas newcoVivas internationalImprove Media
Eat.fi
TableOnline
17-18v19v
20v21v
22v23v
24v25-26v
27-29v30-31v
32-33v33-36v
14-16v: Metal factory Happoteräs Ltd summer job
Po
rtfo
lio
EXITs:
Vienti- ja tuontitullaus
17-18y
Nettipaja kommandiittiyhtiö
Nettisivuja
Artic.net portal
19y
Artic.net Exit
Nettipaja internet connections
IT -support
20y
SuperWeb
Nettipaja
21y
Nettipaja Exit
Web design company W-Create
growing fast
Computuki
business acquisition
22y
2001 IT Bubble
17 people working
own product development
Malesia
Kauhava
Winnie
23y
Army
Downsizing the company (almost
banckruptsy)
Computuki spinoff
STOP
SUCCESS IS ALL ABOUT LEARNING BY DOING AND EXECUTING
My firstcompany, making web-pages
Artic.netportal ExitInternet Operator
SuperWebja Nettipaja
Internet OperatorNettipaja ExitWebsitebusiness growthComputuki business buy
Getting ready for 2001 IT-bubble17 peopleOwn productsMalesiaKauhavaWinnie
ArmyAlmost bancruptsyComputuki spinoffFirst turnoverSTOP
MBA
LifePlanningSWOT
First EntrepreneurshipbookNatural entrepreneurshipSecond biz: ilmainensanakirja.fi
Suomikauppa.fi
Kaannos.com
NO Spam
Samex
W3 Group newco,FTC, Tietoexpertit,Softsizing
Micro Aided Design
Karkkigalleria
Computuki buyback
Ostohyvitys.fi
NO Spam exit
City –magazineHuililekomagazine, MoonTV,City turnaroundCity Digital growthVivas newcoVivas internationalImprove Media
Eat.fi
TableOnline
17-18v19v
20v21v
22v23v
24v25-26v
27-29v30-31v
32-33v33-36v
14-16v: Metal factory Happoteräs Ltd summer job
24y
MBA
LifePlanning
SWOT
25-26y
First book
Luontainen yrittäjyys
Second business to portfolio
ilmainensanakirja.fi
freedictionary
27-29y
Suomikauppa.fi
Kaannos.com
NO Spam
Samex
30-31y
W3 Group re-startup,
FTC, Tietoexpertit,
Softsizing
Micro Aided Design
32-33y
Karkkigalleria
Computuki buyback
Druid
Ostohyvitys.fi / bonusbay
NO Spam exit
This is where I started. I had 0€.
Took 50.000 FIM Loan for start
34-35y
City –magazine acquisition
Huililehti -magazine
MoonTV
City turnaround
City Digital founder
Vivas establishment
Vivas international
City Digital TOP10 media Families in Finland
STATISTICS OFVISITORS
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2012 2013 2014 2015E 2016E 2017E
Acquisition of City by Ilkka Lavas
Company name to City Digital
Digital media familyestablishmentIncreasing #
of cooperativeblogs
Establish new media familiesfrom new subjects and themes
STRICTLY CONFIDENTIAL
City.fi – number of visitors
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2012 2013 2014 2015E 2016E 2017E
Acquisitionof City byIlkka Lavas
Company name to City Digital
Digital media familyestablishment
Increasing # of cooperative blogs
Establish new media families from new subjects and themes
STRICTLY CONFIDENTIAL
Buy Klikki Network & Establish Improve Media
Own media
Presented media
New finnish advertisement network
A-lehdet
Largest finnish advertisement network
+ City Digital
= Improve Media
+ KliKKi Network
finns
3 million
Online and
mobile
targeted.
Target to 15 segments
Sports
Football
Sports
watching
Icehocke
y
Events and
entertainment Lifestyle
Beauty and
fashion
Wellness and
active sports Home and
decoration
Family
Pets
Cars and
motors
Technology
Food &
restaurants
Golf
1985-2012
Business: Print magazine
Area: HKI, Tre, Oulu, Vaasa, Turku.
Customers: Locals
Circulation 200k-450k
Unique Visitors 100k
2012, 2015 ->
Business: Digital media family and advertisement network
Area: Global, Whole Finland , geo targeted
Customers: Brands, online shops, local, international
Circulation: print circulation 360k, 1100k copies
Unique visitors:
Network IM: 3000 k (3M), CD 500k (viikossa)
Po
rtfo
lio
EXITs:
Vienti- ja tuontitullaus
What
people are
willing
to pay?
What you love?
Where are
you
good
at?
Dream
JOB
Happy,
But POOR
Money-
work.
In your
dreams
Only.
All Adventures, Failures and Success stories
belong to your life.
Live your life to the FULLEST while you still can
Twitter: @lavas
IG, Facebook: IlkkaLavas
Snapchat: @ ilkkalavas
Mobile 0400 997969
Norway, Geilo, Downhill Mountainbiking with my sons