ili twiter
DESCRIPTION
A list of sites that can enhance Twitter usage - as presented at Internet Librarian International 2012 (3 slides per page)TRANSCRIPT
Watch the Birdie! A round-up of tools for using & analysing Twitter Internet Librarian International – 30 October 2012
© Arthur Weiss, ([email protected]) AWARE - www.marketing-intelligence.co.uk 1
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Watch the Birdie! A round-up of tools for
using & analysing Twitter
Arthur Weiss Email: [email protected] / Twitter: @awareci
www.marketing-intelligence.co.uk 30 October 2012
Internet Librarian International
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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Some Twitter Statistics
• Over 517m accounts (July 2012) Only 27% are active – i.e. under 150m 75% of tweets are from Twitter’s own platforms Mobile clients represent 61% of all tweets Geolocation hardly used (under 1%) US User proportion declining (but still largest group) Developing world fastest growing (Brazil, Japan,
Indonesia) • Top 5 tweeting cities: Jakarta,Tokyo, London, Sao Paulo, New
York
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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Some Twitter Statistics
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Watch the Birdie! A round-up of tools for using & analysing Twitter Internet Librarian International – 30 October 2012
© Arthur Weiss, ([email protected]) AWARE - www.marketing-intelligence.co.uk 2
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
http://aworldoftweets.frogdesign.com/
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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
What are Twitter Tools / Applications
• Twitter Clients
• Searching Twitter
• Finding people to follow
• Twitter Analysis
• Reputation Management
• Curation & Twitter Newspapers
• Other
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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Twitter Clients What
• Tweetdeck (owned by Twitter) • Hootsuite • Twitter for Busy People (t4bp.com) • Account management (e.g. ManageFlitter) • Several others….
• Browser Plugins e.g. SilverBird • Mobile clients e.g. Tweetcaster (Android)
Why • View all activity in single window e.g. hootsuite, tweetdeck • Can clear viewed activity • Can categorise or segment tweets e.g. by person – t4bp • Can include as toolbar or without having to login to the twitter site • Manage multiple Twitter accounts or time post tweets, etc. • Available as standalone software
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Watch the Birdie! A round-up of tools for using & analysing Twitter Internet Librarian International – 30 October 2012
© Arthur Weiss, ([email protected]) AWARE - www.marketing-intelligence.co.uk 3
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Hootsuite
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• Easy to customise – so get feeds for specific lists, mentions, etc. • Allows scheduling of tweets, analytics & more. • Also can add other social media – LinkedIn, Facebook, etc.
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Tweetdeck
• Standalone downloadable client software (on multiple platforms)
• Can clear read items so only see new tweets, etc.
• Other downloadable software include
• DestroyTwitter, • Twitbin….
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• Some software specific for macs (e.g. Hibari) or designed for mobiles & tablets (e.g. echofon – for iphone, tweetcaster for android)
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Twitter for Busy People (t4bp.com)
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Several features: • view your own friends’ unseen tweets • view the last tweet from each friend • view the last tweets from another twitter user
Watch the Birdie! A round-up of tools for using & analysing Twitter Internet Librarian International – 30 October 2012
© Arthur Weiss, ([email protected]) AWARE - www.marketing-intelligence.co.uk 4
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
ManageFlitter
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Manage / Profile Followers and Followed Time / Schedule Tweets Analysis of changes over time e.g. interactions Prices range from free to $189 per month
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Searching Twitter
• Twitter search only goes back around 10 days • Topsy.com currently the best free Twitter search
option • DataSift & Gnip allow for (paid) Twitter search
analysis • A few other options for searching specific users
SnapBird AllmyTweets
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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Topsy
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Watch the Birdie! A round-up of tools for using & analysing Twitter Internet Librarian International – 30 October 2012
© Arthur Weiss, ([email protected]) AWARE - www.marketing-intelligence.co.uk 5
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Topsy
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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
SnapBird.org / AllmyTweets.net
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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Finding People To Follow
• Listorious.com • WeFollow.com • Twellow.com
Who to follow – find people to follow
• Tweepi.com – Analyse followers • FriendorFollow.com – who is or isn’t
following me • Fllwrs.com – tracks changes in
followers • Qwitter.com – track “unfollowers”
Who follows me (or stopped following me)
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Watch the Birdie! A round-up of tools for using & analysing Twitter Internet Librarian International – 30 October 2012
© Arthur Weiss, ([email protected]) AWARE - www.marketing-intelligence.co.uk 6
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Twitter Analysis & Stats
• How often are they tweeting? • When are they tweeting? And where? • How many retweets & mentions? • How many views? • What is their profile? • Who do they share in common? • What’s trending?
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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Twiangulate.com / Tweetreach.com
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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
FollowerWonk.com
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Watch the Birdie! A round-up of tools for using & analysing Twitter Internet Librarian International – 30 October 2012
© Arthur Weiss, ([email protected]) AWARE - www.marketing-intelligence.co.uk 7
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
MentionMap.com
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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
What’s Trending
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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
What about me?
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Watch the Birdie! A round-up of tools for using & analysing Twitter Internet Librarian International – 30 October 2012
© Arthur Weiss, ([email protected]) AWARE - www.marketing-intelligence.co.uk 8
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Reputation Management
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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Reputation Management
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A negative mention
And a positive mention
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Curation & Twitter Newspapers
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Paper.li/awareci Twylah.com/
awareci
Storify.com
Watch the Birdie! A round-up of tools for using & analysing Twitter Internet Librarian International – 30 October 2012
© Arthur Weiss, ([email protected]) AWARE - www.marketing-intelligence.co.uk 9
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Others Twitter Chats e.g. Tweetchat.com
Links to other social networks e.g. blog posts • Twitterfeed.com
Twitter Filters • Slipstream.com hides selected types of tweet e.g. based on hashtags
URL Shorteners (t.co, bit.ly, ow.ly, etc.)
Schedule tweets – so released on set date or time • Twuffer.com, Tweriod.com, Futuretweets.com and a number more
Twitter games • e.g. artwiculate.com (word-game), 140blood.com (multiplayer fantasy games)
Apps directory for twitter – Twittereye.com
Hard-to-categorise / other • SocialCollider.net – revealing graphically cross-connections between
conversations on Twitter 25
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Artwiculate.com
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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis.
Contact Details: Web Sites: www.marketing-intelligence.co.uk E-mail: [email protected] Twitter: @awareci
Telephone: +44 20 8954 9121 Fax: +44 20 8954 2102
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