IL&FS Education Communication Support Group

An Overview

Even though we may have utilized one or more functional facets of the IETS Communications Support Group (CSG) the entire array of what the CSG does and can do for each group may not be evident.

This presentation is an attempt to provide a broad overview so that the CSG’s services can be utilized even better.

Broad Areas of Impact

Exhibitions Communication Processes

Websites BrandingExercises

Brochures & other Print Marketing Content

Advertisements Newsletters Presentations, Videos other Electronic Content

Posters Other Design Assistance Events and Media Liasoning

Exhibitions

• FICCI• RAI

IL&FS Education at the FICCI Skills Conclave

The IETS presence was designed and executed

IL&FS Education Stall At FICCI Exhibition

The IETS team with the award won by the Skills team

IL&FS Education at the RAI Exhibition

The IETS presence was designed and executed simultaneously with the FICCI event

K-Class Exhibition Presence

Communication Processes

To make the CSG services predictable and accountable the CSG has setup and maintains the communication processes that are silently working in the background.

Here is a sneak peek at one of the processes in place

The Website Update Process

Here is what actually happens when you ask for a website update…

A request is sent to CSG Team

Based on the request type (News Update/Album Upload/Text Updates/Newsletter Upload) the IETS Website Change Requests Tracker is updated

News Updates

Album Updates

Accordingly the changes are made using the Content Management System

Once the updates are made using CMS, the changes reflect in real-time on the website.This makes the update cycle much faster than earlier

News Updates

Album Updates

The request on Website Change Requests Tracker is closed

An Acknowledgement email is sent to the requester

News & photo albums of Skills Initiatives updated on Ilfseducation.com also get published on ilfsSkills.com

Websites created and regularly maintained by the CSG

• www.ilfsets.com• www.ilfsskills.com• www.isdc.in• www.parvaaz.in • Skills Exchange Portal• www.bsnlgramseva.com• www.kclass.com• www.himayat.in • www.nalandafoundation.edu.in• www.seedngo.co.in

IL&FSEDUCATION.COM

Transformation from old website to a new site

Clear demarcation of business areas and practices

Education Services

Skills Initiatives

e-Governance Initiatives

Health Initiatives

Cluster Development

IL&FS Education is now integrated with social media Site Search now helps you find information rapidly

Project Newsletters, brochures, case studies etc. can be downloaded from our site.

Marketing literature for Skills initiative gets uploaded and ilfsskills.com as well

We now have an active news page.

News is also backed by news clippings with respective newspaper mastheads and photo gallery.

The CSG registers with e-papers for all the available newspapers, to collect good-quality and legible news-clippings.

Link to the photo album of the news

Newspaper clippings

New unified branding is underway

Photo gallery and videos can be accessed from the home page

Education Services

Skills Initiatives

e-Governance Initiatives

Health Initiatives

Cluster Development

Photo gallery

Content Management: IL&FSEDUCATION.COM

The CSG has put in place a Comprehensive website Content Management System (with the help of our in-house application developers) that automates the entire process of website updates.

Monitoring Statistics : IL&FSEDUCATION.COM

Tracking visitors and their behaviour is key to leveraging any online presence. For this we have setup detailed monitoring and tracking mechanisms with Google Analytics and Webmaster tools.

Viewers from 64 countries have visited ilfseducation.com

We have more than 75,000 page visits

Viewers from more than 64 countries have visited ilfseducation.com

Following on Social Networking Sites

We now have our own official presence on Facebook, Twitter, LinkedIn, and YouTube.

Social networking channel statistics

Twitter (34 followers)

Social networking channel statistics

Facebook

Created YouTube channel for publishing videos

Parvaaz 108 views

Himayat 382 views

Parivartan 116 views

Gail’s CSR 83 views

Health 32 views

Himayat 21 views

K-Yan 37 views(uploaded on 17 Apr)

ILFSSKILLS.COM

Clearly demarked business areas

Placement Linked Training for youth

Skills for good governance

Corporate Training

Rural Entrepreneurship Skills

ISDC

Employability grooming for Graduate &Diploma Students

Capturing Live data of trained and placed candidates on the home page and business specific numbers on each business page

News update on the home page

News & photo albums of Skills Initiatives updated on Ilfseducation.com also get published on ilfsSkills.com

ISDC.IN

All the skills schools are mapped on Google maps

Skillsschools.com

This page highlights the sectors in which we train people and shows live data of people trained. Directs viewers to the individual programmes

Skillschools.com landing page

COTTONTAPAFRICA.ORG

Cottontapafrica.org

Multi-lingual site in English and French Downloads including brochure & newsletter

PARVAAZ.IN

Parvaaz.in

HIMAYAT.IN

Himayat.in

BSNLGRAMSEVA PORTAL

BSNL Gramseva Portal

KCLASS PRODUCT WEBSITE

K-Class.com

Website for k-Class

Nalandafoundation.com

Skills Exchange Portal Design

Skills Exchange Portal

Branding

• Corporate Posters• Parivartan Health Van• Cotton TAP Africa• Turning Pages• IETS TV Bulletin• Bulletin Board• Purna Group• Seed• Punar-rachana

Posters

• IL&FS Education Poster• IL&FS Clusters

Branding : IL&FS Education Poster

Branding : IL&FS Education

Branding : Education Poster

Branding : IL&FS Skills Poster

Branding : K-Yan Poster

Branding : IL&FS Clusters Poster

Branding : Skills Training Poster

Poster: ISDC, Pune Centre

Poster for a Pilot

Branding : Parivartan Mobile Health Van

• Van Design• Billboard• Apron• Posters• Banners• Prescription pad• Invitation Card

Branding: Parivartan Mobile Health Van

Created branding for CSR Project of IL&FS Transportation – Parivartan Mobile Health Vans for their projects Chenani-Nashri Tunnelway Hazaribagh-Ranchi Expressway

Branding: Parivartan Mobile Health Van Design

Left Panel

Right Panel

Back Panel

Branding: Parivartan Invitation Card

Branding: Parivartan Banner

Branding: Parivartan Billboard

Branding: Apron

SMS for Advertisements

The CSG team crafted a series of targeted and promotional SMS advertisements for the Chennai team that was deployed to target audiences across schools.

Cotton TAP Africa

• Brochure• Newsletter• Banners• Notepad• Tea Coasters

Branding : Cotton TAP Africa Brochure (English & French)

Branding : Cotton TAP Africa Notepad

Branding : Cotton TAP Africa Banner for 13 April Workshop

Branding: Cotton TAP Africa Newsletter

Branding: Parivartan Bus, Moradabad

• Banner• Invitation cards

Parivartan Bus Launch in Morabad, Invitation Cards

Parivartan Bus Launch in Morabad, Banner

Branding: Turning Pages

A school Library Project

Branding: K-Class Special offer banner

Branding: K-Class Promotional Banner

Branding: CCE Banner

Banner: Seminar on Teacher Training

TV Broadcast

An electronic bulletin board where we show photos of our achievements across verticals and practices for all visitors. Every photo has a story that says a little about it.

Bulletin Board

Regularly updating bulletin board

Purna Group

Logo Extensions

Purna—the river in flow is the soul of this logo. The flow within bounds is symbolic of the Purna groups capacity to go places and diversify.

The name written in typeface reinforces the geometric form that visually conveys the essence of the river.

Colour variations

Punar-rachana

Programme similar to Parivartan in Tamil Nadu.

variation

Brochures

• Class• K-Lab• Cotton TAP Africa• Clusters Engineering Services

Brochure: K-Lab

Brochure: Cotton TAP Brochure

Brochure: Clusters Engineering Services

Brochure: Teacher Training

Brochure: ISTD Training Meet, Kolkata

Advertisements

• K-Class Advertisement• ISDC Advertisement

Advertisement: ISDC Advertisement

Published in Newspaper Editions of TOI: Chennai, Coimbatore, Trichy

Advertisement: K-Class & Exploriments

Advertisement : Teacher Training

Full Page Advertisement Published in “Digital Learning”

Advertisement : Teacher Training

Half Page Advertisement Published in Education World

Advertisement: K-Class

Advertisement: ISDC

Advertisement: ISDC

Published in STORAI, Bi-monthly Magazine from Retail Association of India

K-Yan advertisement

Commissioned an article on K-Yan and a full page advertisement of K-Yan in April issue of“Digital Learning”

Newsletters

• Skills Newsletter• K-Class Newsletter• Cotton TAP Africa Newsletter

Skills Newsletter

Newsletter to highlight the skills training programmes run by IL&FS Skills.The newsletter reaches government officials.

Nov-Dec 2011 Issue Jan-Feb 2012 Issue Mar-Apr 2012 Issue

K-Class Newsletter

Nov-Dec 2011 Issue Jan-Feb 2012 Issue

The newsletter reaches school teachers and principals

Cotton TAP Africa Newsletter: TAP News

Event Branding

• Invitation for the inaugural puja at the Safed Pool office, Mumbai• Business Review Meet, Lonavala• Business Review Meet, Manesar• Sangathan, New Delhi• Diwali Greeting Card

Email Invitation

Business Review Meet

• Banner• Tea Coaster• Notepad

Banner

Notepad Cover

Tea Coaster

Business Review Meet, May 2011, Lonavala

• Banners• Notepad Cover• Certificates• Name Tags• Tea Coasters

Banner

Notepad Cover

Name Tags

Certificate

Tea Coaster

Sangathan

• Banner• Posters

Banner

Posters

Diwali Greeting & Gift Tags

These are samples drawn from the body of work the CSG has executed over the last few months.

We hope to receive feedback and to open up other possibilities so that the entire family is served better by the

CSG