ilfs adb workshop presentation 11th sept 2009

Rural Opportunities Production Enterprise

Rural Skills Meeting Global Demands…



THE MODELTHE MODEL

SKILLS

LABOUR POTENTIAL

CREATING RURAL EMPLOYMENT

PROCESSES

RESOURCES

CATERING TO GLOBAL DEMAND

RURAL

ROPE

QUALITY & QUANTITY

TIMELY DELIVERY

COST COMPETITIVENESS

RAW MATERIALS TECHNOLOGY


The Net Bag Project - The case of rural production OutsourcingI million bags a year



Rope and Bag making units in MaduraiRural Skills Meeting Global Demands…


ROPE Model

• High volume manufacturing for key accounts from rural production centers

• Organize the unorganized sector for large scale production with systems and processes

• Connect global customers to rural artisans• Provide design needs for customers and artisans• Provide marketing and sales to reach global

customers



• Goals• Generate sustainable and scalable rural employment

• Create the opportunity for large buyers/customers to purchase unique eco-friendly rural made products

• Be a trusted supplier of larger buyers/customers

• Expand the “fair trade” universe to mainstream customers

• Allow possibility for large customers to purchase products from small (dispersed) rural artisans

• Ensure product quality meets customer's needs

• Provide world class customer service



– Target market● Buying houses, large US/EU retailers, exporters,

and existing large buyers of rural products● Why this focus:

– Benefits of large order per customers' requirements● Greater social impact● Expanding the fair trade universe● New innovative model, many already doing small order model● Opportunity to bring rural products to the mainstream



• Product line/service description• ROPE provides access to eco-friendly rural

skills and material• ROPE currently specialize in handloom and

hand knitted home furnishings and wholesale corporate gifts deliveries

• ROPE will expand to other rural skills and materials as opportunities arise that meet our double bottom line model



• Core Competencies• ERP rural supply chain management • Establishing and managing RPCs • Access to rural skills• Product design customization• Key account management• Database to skills, materials and

production places• Complying with all necessary certifications• Robust systems and procedures



– Rural Production Centers● Currently two rural production centers in

Madurai and Erode– Erode – weaving– Kallupatti – hand knotting

● Employing about 400 rural artisans



ROPE Corporate ProductsRural Skills Meeting Global Demands…


ROPE Personal & Fashion Products



ROPE Home Decor and FurnishingsRural Skills Meeting Global Demands…

www.ropeinternational.com

Affiliations• Incubated by and part of RTBI, IIT Madras as a unique initiative trying to

use IT based applications in rural production

• Certified by Craftmark for genuine handcrafted production in handwoven and hand knotting segment.

• (www.craftmark.org)

• Member of Handloom Export Promotion Council of India (www.hepcindia.com)

• Trust Pass Member on www.alibaba.com

• Complying as per the Iway norms of IKEA

• In the process of Fair Trade Certification


http://www.alibaba.com/

www.ropeinternational.com

Recognitions

http://www.businessworld.in/index.php/Corporate/Spinning-Rural-Profits.html




THANK YOU!

Sreejith N N

[email protected]

ilfs adb workshop presentation 11th sept 2009

Documents

production placescomplying

large scale production

genuine handcrafted

ecofriendly rural skills

large customers

large buyerscustomers

benefits of large order

large useu retailers