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Spotting Trends and Opportunit ies: Innovation in an Age of Limits

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Spotting Trends and Opportunities:

Innovation in an Age of Limits

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Stephen Abram, MLSIndiana Library FederationFort Wayne, INNov. 15, 2011

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News FlashNews Flash

Tech Shift Happens

People Shift Follows

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What has changed academically?

• Recognize key shifts:1. Library at the center of academic settings – NOT.2. Serials versus Books3. Non-fiction versus fiction4. Teens versus the rest5. Administration and Faculty Shift6. Discipline versus inter-disciplinary 7. Technology as a tool, not the goal

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Focus on the ShiftsAnd Innovate THERE

Incremental improvements of past successes and platforms will not get

us to where we need to be

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Sensemaking

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Grocery Stores

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Grocery Stores

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Grocery Stores

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Cookbooks, Chefs . . .

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Cookbooks, Chefs . . .

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Meals

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The new bibliography and

collection development

KNOWLEDGE PORTALS

KNOWLEDGE,LEARNING,

INFORMATION &RESEARCHCOMMONS

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You have the tools.

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Stop Making it so Hard!

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Trans-Literacy: Measure the Impact(s)

Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy

News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy Reputation, Etc.

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List of content farms and general spammy user generated content sites:

All Experts (allexperts.com) Answers (answers.com) Answer Bag (answerbag.com) Articles Base (articlesbase.com) Ask (ask.com) Associated Content (associatedcontent.com) BizRate (bizrate.com) Buzle (buzzle.com) Brothersoft (brothersoft.com) Bytes (bytes.com) ChaCha (chacha.com) eFreedom (efreedom.com) eHow (ehow.com) Essortment (essortment.com) Examiner (examiner.com) Expert Village (expertvillage.com)

Experts Exchange (experts-exchange.com) eZine Articles (ezinearticles.com) Find Articles (findarticles.com) FixYa (fixya.com Helium (helium.com) Hub Pages (hubpages.com) InfoBarrel (infobarrel.com) Livestrong (livestrong.com) Mahalo (mahalo.com) Mail Archive (mail-archive.com) Question Hub (questionhub.com) Squidoo (squidoo.com) Suite101 (suite101.com) Twenga (twenga.com) WiseGeek (wisegeek.com) Wonder How To (wonderhowto.com) Yahoo! Answers (answers.yahoo.com) Xomba (xomba.com)

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GOOG

The nasty facts about Google &

Bing and consumer search:

SEO / SMOContent Farms

Advertiser-drivenGeotagging

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StrategicAnalytics

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What We Never Really Knew Before (US/Canada)

27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the very

first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.

We often believe a lot

that isn’t true.

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2010 Eduventures Research on Investments 58% of instructors believe that technology in courses positively impacts student engagement. 71% of instructors that rated student engagement levels as “high” as a result of using technology in

courses. 71% of students who are employed full-time and 77% of students who are employed part-time prefer

more technology-based tools in the classroom. 79% of instructors and 86 percent of students have seen the average level of engagement improve

over the last year as they have increased their use of digital educational tools. 87% of students believe online libraries and databases have had the most significant impact on

their overall learning. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded

lectures. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of

students identify online portals. 44% of instructors believe that online libraries and databases will have the greatest impact on

student engagement. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having

the potential to improve engagement and learning outcomes. (e-readers was 11%) 49% of students believe that online libraries and databases will have the greatest impact on

student engagement. Students are more optimistic about the potential for technology.

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What do we need to know? How do library databases and virtual services

compare with other web experiences? Who are our core virtual users? Are there gaps? Does learning happen? How about discovery? What are user expectations for true satisfaction? How does library search compare to consumer

search like Google and retail or government? How do people find and connect with library virtual

services? Are end users being successful in their POV? Are they happy? Will they come back? Tell a friend?

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Take back the Strategy: Rebalance

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Summary

Focus on the Questions (Needs, CRM) Build or Buy Knowledge Portals (Meals) Emphasize Content Quality (not books) Expand Programs on Information Literacy Become Truly Format Agnostic Invest in Strategic Analytics – Measurements

of Impact, ROI and Value Be Lesson-centric

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A Third Path

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Emboldened Librarians hold the key

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Stephen Abram, MLS, FSLAVP strategic partnerships and markets

Cengage Learning (Gale)Cel: 416-669-4855

[email protected]’s Lighthouse Blog

http://stephenslighthouse.comFacebook: Stephen Abram

LinkedIn / Plaxo: Stephen AbramTwitter: sabram

SlideShare: StephenAbram1