ikonsult ppt presentation (final)
TRANSCRIPT
We Know Beauty, Ask Us
Company Overview
The company was formed with a view of bringing together individuals with diverse talents in various fields who had already been working together informally. The company directors are:Charles M. Njue – Renowned Skin Consultant & MarketerRenson Mwenda – Experienced in Supply & LogisticsPatrick G. Gicheha – IT Expert & Adept Graphic Designer
Mission Statement
, orchestrates and delivers tailored, comprehensive marketing services for a total marketing solution all through the supply chain.
Services OfferedSkin ConsultationsProcurementLinking
Manufacturers to Distributors
Linking Distributors to Retailers
Linking Retailers to
UsersOnline SalesSocial Media
PromotionsSales Training
FacilitationShop Layout &
Design
Sales & Marketing Strategies
Identified Market Gaps
• No marketing strategy• No time to implement – too busy running a business• No resources allocated – sales and product
development come first• No in-house marketing resources• No time to coordinate marketing programs
Why ?
• You have an urgent need for marketing support• You are ready to take over the market and need help
getting started• You need to update your sales and marketing collateral• You need a marketing team with experience in the
market • You are ready to take your business to the next level
Existing ClientelePharmaPlus PharmaciesAVA Pharmacy LtdLaura Sim’sMayCols CosmeticsPolkaDot Gift ShopBeauty Formulas
Proposed Activities
Three Beauty Talks Golf/Country Club Setting Exclusive, High Profile Guest List RSVP Only Events Very High Profile Speakers
Proposed Activities
Four Open Consultations
Activities run throughout a weekend
General Invite Events In-store Events High Brand Visibility - In The Entire Mall and In
The Store Sales Opportunity Open Social Media Invitation
In-store Branding• Exterior Light Boxes• Back to Wall Units Branding• Customized Brand Fittings• Sales Counter Branding
• Standees and Banners• Packing Bags• T-Shirts• Fliers
• Shelf Talkers
Sales Training• Sales Cycle
• Client Loyalty
• Product Knowledge
• Sales Reporting
• Inventory Management
• Merchandising
• Reorder Levels
Promos and Offers• Raffles• Competitions• Tag on Promos
• “Buy x Get x Free” Promos
Retail Partners Social Media PlacementPlacement On Retailer Partners Social Media Pages
Direct end user communicationPeriodical brand communication through the loyalty program and client Whatsapp groups
Contact Information
www.ikonsultafrica.com [email protected] +254 710 363 987 Ikonsult @iKonsult_Africa +254 710 363 987 @iKonsult_Africa