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Founded by Ingvar Kamprad in 1943.Ikea is named after the place he grew up.

The right products are always marketed to the right customers in the right way. That is what IKEA did.

Their aim is to create a better everyday life for the many people.

How does IKEA do it?

Do It Yourself

Understanding consumers in different geographic locations

Affordable

furniture

Relevant and Fashionable

Floor plan

Strategies for reducing costs

Customer Engagement

50 43

1,350 27.9

350 11

Risks – DIY Implementation

Competetion

Customization issues

Different consumer preferences

Small Spaces

Summary•History• Ideology and aim•Strategies•Risks•Advertising•Promotions

DISCLAIMERCreated by Jaitej Baddam, VIT Vellore during a marketing internship by Prof. Sameer Mathur