ikea invades america
TRANSCRIPT
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IKEA Invades America
Presented by
Doris, Fis, & Sehrish
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HISTORY REVIEW(15)
PROBLEMS & SOLUTIONS (20)
USA MARKET(20)
Agenda for Tonight’s Meeting
Mission: Expansion to 50 Stores in the USA
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Timeline for history of IKEA
The first IKEA
Furniture catalogue is published
IKEA flagship store in
Stockholm is opened
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What’s it like?
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New Ideas!
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When the U.S. gets flat-packed!
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U.S. Furniture Market
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Perceptual map of the industry High
Quality
Low Quality
Low Price
High Price
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Needs of Consumer in USA
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What’s the issue?
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How did IKEA tackle it?
Hi,
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‘Lamp’ by Spike Jonz
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Slow Idea or fast?
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What is IKEA experience
like?
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What is the brand
association for IKEA?
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What are the brand differen>ators for IKEA?
What would you add?
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Attributes Timeless ?
& Timely ?
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What is IKEA’s positioning?
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IKEA NOW
• What brand attributes you think should be retained?
• What brand attributes you think should be changed?
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Is it an efficient and effec>ve goal to have?
IKEA NOW
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NOW on IKEA USA
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NOW on IKEA USA
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THANK YOU FOR YOUR VALUABLE
SUGGESTIONS!