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• IKEA - INTRODUCTION

• OPERATIONAL STRATEGIES

• HR POLICY

• MARKETING STRATEGY

• FINANCIAL IMPLICATION

• CHANGES IN RETAIL INDUSTRY

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“To create a better everyday

life for the many people”

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INPUT TRANSFORMATION OUTPUT

Employee branding

Promotion policy.

Reward system.

Issue Resolution

Flexitime.

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Communication policy.

Discipline policy

Safe and Healthy Work Environment.

Work-Life Balance.

Workforce diversity.

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Marketing

Communication

programmes

Sales

PromotionEvents

AdvertisementPublic

Relations

E-Marketing

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Sr. No. Description Amount Rs

(crores)

1 Sales revenue 1500

2 Manufacturing expenses 400

3 Selling and distribution expenses 100

4 Administrative expenses 300

5 Interest 60

6 Depreciation 40

7 Gross profit

[1 – (2 + 3 + 4 + 5 + 6)]

900

8 Income tax 240

9 Net profit 360

YEAR GOWTH IN % SALES (crores)

2014-15 6 % 1590

2015-16 8 % 1700

2016-17 11% 1890

2017-18 12.5% 2100

2018-19 14% 2300

2019-20 17% 2700

2020-21 20% 3200

2021-22 22% 3900

2022-23 23% 4700

2023-24 27% 5800

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Impact on growth in retail sector in

India.

Change in various strategy.

Creation of employment.

Encourage organised store format.

Increased competition.

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