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For Distribution to CPs

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MOD200005147


Spe~zking to the media means, ~n theeyes of viewers and readers and theears of listeners, that you become thespokesperson for the force. Don’t betempted .~o ~,lk outside your sphere ofresponsibility, knowledge or experience.But do feel confident to talk aboutsuble~,~ you are comfo~able with.

The~e are many advant~es in talkingto the media but some members ofsL~ff remain reluctant to take theinitiative, Anyone needing adviceshould be aware the press office isavailable durin~ normal work!n~ hoursto offer ~aidance° ff the need is urgentwe can be contacted outside thesetimes via supervisior~ in thecommunications centres.

MOD200005148


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Press/Media

We a~so promote initiatives and otherdeve:oprnents within the force, organizefilmiP..g opportunities, photo-calls andinterviews with membe~ of ~aff,

Other responsibi~ties include producingthe force newspaper, ’Copper Plate’;providing input to various trainingcourses and voiceovers for in-housevideo productions; aPd iiaising withextemai agencies such as thep~obation, health and prison services,local a’,~thorities, Durham iJniversi~and Government bodies e.g. Foreignand Commonwealth Office.

One of the department% mainf~nctions is to protect the force frommedia excesses, especially v~hendamage li=’~itation measures arerequired. It i~ vital that when d~awingup a Strategy, media officers are given

...... the fullest information

MOD200005149


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If an ~uthorised firearms officer (AFO)is involved in wounding or fataliyinjurin~ a member of ~he public, ~hepress office should be con~ded as am~[ter of urgency° Any statementsissued will almost cer[ainiy have beer~sanctioned both by a member of theexecutive and the ~ndependent PoliceComplaints Commission (IPCC).

Ir~ such indder~ts the iPCC will almostalways conduct an investigation andtake the lead in media handling of thecase. Alti~ough the force will thereforebe restricted in what it can say, therewill be regular dialogue with the IPCCmedia office which often provides theopportunit5, to clarify certain points orto correct any errors in previous mediareports.

MOD200005150


Pomi ;ein the interests of openriess St is forcepolicy to usually identify by name anofficer injured o~ duty, if the incident isserious enough to generate rnedi~interest. Their normal p~ace of workwouid also be given. The press officewouid release details oniy aftercon~cting supervision to ensurerelatives were aware.

in some cases there m~y be requestsfor more details, or perhaps a picture ofthe officer recovering at home or intheir hospital bed. Such requests wouldbe co-ordina~d by the press office andonly agreed with the permission of theofficer concerned.

0i~i~ers° photegmph~When the media, ask for an officer’sphoto, ’44~ether i~ connectio~ with anin}ury on duty or any other relewntrealtor, care is taken to ensure imagesof those engaged in covert or similarpolice work are not released:Contraryto popular belief, the~e is no obiigationon the media to disguise the faces offirearms officers if they have beenphotographed or filmed during a policeoperatior~ - however, ~nedia outleBoften decide to do so voluntarily.

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~edia Guide

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MOD200005153


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Requests ..’or crime figures or otherstatistics m~y give Lhe force the chanceto higt’..iighL successes or expiair., whataction is being t~ken to deal withspecific problem, Usually, such requestsare made through Lhe press office, butsometimes figures are released throug~iocai police!pubiic meetings atwhich mpodgers may bepresent°

Crime figures are alsoupdated regularly on theforce website, as are detailsof recenL Freedom of~nforrnaLior (~:oi) queries andreplies, Fol is used by ma, nysecLions of the media toobtaln statistics on a widerange of subjecLs; requesLsfo~ comments on Fol ra~ttersare gener~ffy h~ndled by thepress office,

MOD200005154


Public @is@ ÷rMajor disturbances often ~eneratepress interest, especiafly when thoseir’volved leave a traii of ~amage: anumber of pofice officers are injected; orother members of ~the emer~er~cyservices are caught up in turmoil o~violence.

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MOD200005155


M4jor investigations or crimes oF significanL public inLerest can generate reques% forpre-triai briefings from senior officers dire4[y invoived in the c4se,

Each is considered on its medts and such briefings are normal[y conduced on thestrict understanding the contents are not Lo be used until the end of courtproceedings. Ti~e fact a briefing took pJace may abe need need to be disclosed tothe defence~

There may be other ce~ses where itwould be appropriate for the pressoffice to prepare backgroundstatements a.ndfor audio~visualmaterial Lo heip the media whichwould be issued a,t the end of courtproceedings. [he CrownProsecution Service may alsochoose to release material used atcou~ and put forward their ownofficials for interview or cornmenL

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Once someone h~s beenconvicted at cou~ there is no le~aireason why their photographcannot be relea.sed to the media,as the picture is police propeaIy.

Photos would normaJiy be issuedonly in the event of a subst~ntiaijail term, as determir~ed by the.,he~d of CID or if there wascrime £~evention or public sa.fetyreason for doing so.

AI! such requests would be put to thehead of CID ~ a senior, =inves~igating~officer

Home Office guidance s~ates pubJicityfor ASSOs ’should be the norm sot ttseexception’, in some ~ses localpublicity, by way of posters,

drops might be considered moreap#~op~~te than ~he mass media

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MOD200005157


Tight control is exe~dsed over information reieased following any terrorisL orsuspected terrorist attack. Precise lan~ua@ needs to be used when re~easing detailsand would normally follow close liaison with specbJists in the Metropolitan Police.

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Detaiis of any incident, especiafly in the ea,dystages should be confined to:

Confirmation there has been an incident/ explosionA particular area has been sealed off orevacuated and where evacuees have beendi:~cted toReassurance the police and otheremergency services have the situationunder controlConfirm if there have been casua!ties butNOT numbers or r~at~re of injuriesDetaiB of t~ospitals receivin~ cas~a.ltie.sCas.’Jalty burea~ te~ep~’~.one numberTraffic diversion, roa~ closures

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MOD200005158


A~reed national procedures are in place be~%~een the police and aJJ sedionsof the media ~eiatin~ to kidnappin~ incidents where there is genuine reasonto believe life may be at risk. These procedures ensure a temporary newsblackout until the end of the incident and would only be instigated

following a formal request from a member Of the executive.

in the unusual event of aprisoner escaping from jail or ayoun~ offenders’ facility itwould be ~orma~ to reieasedeb’zils: usuatly followingconsultation with the mediadepartment of the prisonservice°

Photographs of the escapee(s)would be issued by the force;photos o~: juveniles would :~o~normaliy be released unlessthe~e is an overridin~ reason,for exampie they pose adan£er to the public. ~n suchcases the press office woutdconsult a member of the forcelegal team.

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MOD200005159


Al:,prova! for a press re~ease should alwayshave been obtair:ed from a se~ior officer(i~spector or above).

W~’er~ the persons concerned is fo(~nd orreturns of their own accr~rd, the press office(or ~o~th tortures centre supewisio~ out ofnormai office hours) ~0~UST be informed ~ssoon ~.,s po~.~:~ible .so the alert can be cancefted~

MOD200005160


~ ~edi~ Guide

Count), Durham andDartin~on Fire & Rescueroutinely issue details to themedia, of fires, mad Collisionsa~d o[fier incidents theircrews have been caiJed toattend. This can often fead tofudher enquiries being ma.deto the force as reporters seek~dditionai details.

MOD200005161


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Requests fo~ the release of police video foo~age~ whether from the air sup~o~ uniLtraffic cars or body-worn cameras are treated on their merits a~d would norma.lly besanctioned by a senior officer in theappropriate depa.P.ment,

O~ occasions the reverse situatior~applies and officers mmy ask formateri~l ~Fansmit~d by televisions~tions which could assist theirinvestigations. Such reque~ should behandled by Lhe media office and/ormember of the legal services te~m.

The media also sometimes ask for cctvimage~ recorded on private security cameras (for example, at a commerda[ burg’iary)oThese images can be a powerful tool in terms of reinforcing appeals for information,a.khoush care would need to be t~ken to ensure the ma.teria.l reieased did notdisclose detaiis vital to the investigation.

MOD200005162


RewardsThe~e is nothin~ tos~op members of thepublic off, edn~ a~ewa,~d for ~he re~umof valuable prepedty,but care should betaken i~ the phrasing of any sud~ offer --- eg the use of ~he term ’noquestions asked’ is strictty forbidden~ In such cases it could also be anoppo~’~nity for the police te remind the pubiic that cash rewards can bemade via Crimestoppers (0800 555 111).

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MOD200005163


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MOD200005164


TV

Mo~t broadc~s~ inl~visw~ t~nd to be recorded rather than ~live’ and in ~he case o~radio~ are often conduc~.ed down the. phone, Whatever ~he mediu..m~ an effectiveinterview needs a clear obiective~, good preparation and positive F’~.~sen~ion.°

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Produced by HQ P~ess & Pubiic Relations Office

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MOD200005168

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