iiflgoldloan-140731095638-phpapp01.docx

A PROJECT REPORT ON

Market Scoping And Analysis Of Financial Investment& Loan Products.

Summer Internship Report Submitted toSt. Francis Institute of Management & Research

In partial fulfillment for the award of

Post-Graduation Diploma and Management(Approved by AICTE & DTE)

SUBMITTED BY

Mr. Chirag Madhukar Malewadkar

ROLL NO: 12

PROJECT GUIDE:

CA Gurunathan Pillai

Batch: 2013-15

For the Summer Internship atIIFL (India Infoline Finance Limited)

INDIAN INFOLINE FINANCIAL LIMITEDPage 1

DECLARATION

This is to certify that project titled MARKET SCOPING AND ANALYSIS OF

FINANCIAL INVESTMENT & LOAN PRODUCT at INDIA INFOLINE FINANCIAL LIMITED has been successfully completed by Mr. CHIRAG MADHUKAR MALEWADKAR in partial fulfillment of the requirement for the award of Post-Graduation Diploma In Management at St. Francis Institute Of Management And Research, Borivali (W), Mumbai.

__________________________________________________________________

Gurunathan PillaiCHIRAG MADHUKAR MALEWADKAR

Guides Name & Signature(SIGNATURE OF THE CANDIDATE)


ACKNOWLEDGEMENT

This project bears imprint of all those who have directly or indirectly helped and extended their kind support in completing this project.

At the time of making this report I express my sincere gratitude to all of them. I would like to express my sincere gratitude to Mr. Ishakh Thonbanthoodi (Area Manager), Mr. Sijo Jacob (Territory Manager) and Mrs. Malvika soni (Branch Manager) for giving me this opportunity to undergo this lucrative project with India Infoline Finance Ltd at IIFL Gold Loan Sec. 1, Shanti Nagar 1st Floor 1,2, 3, opp. LIC Office, Near BEST Stop, Mira Road (E) Branch.

I am extremely thankful and obliged to Prof.CA Gurunath Pillai (External Project Guide) for providing streamed guidelines since inception, till the completion of the project.

I would also thank IIFL Gold Loan employees and customers, whom I met during the course of this project, for their support and for providing valuable information, which helped me, complete this project successfully.

At this moment I also thank almighty God for the blessings showed upon me, my parents for their support and care and also my friends for their valuable suggestions.

This project report is a collective effort of all and I sincerely remember and acknowledge all of them for their excellent help and assistance throughout the project.

CHIRAG .M. MALEWADKAR


EXECUTIVE SUMMARY

The title of the Project done at India Infoline Finance Limited is Market Scoping-Gold

Loan with special reference to IIFL Mira Road Sec.1 Branch.

There are many reasons why customer expectations are likely to change over time. Process improvements, advent of new technology, changes in customer's priorities, improved quality of service provided by competitors are just a few examples.

In todays competitive world there are many goods chasing few customers some are trying it expands their size and share of existing market. As a result there are loser and winners. Winners are those who carefully analyze needs identify opportunities and create aloe rich offers for target customer.

The objective of the market research to determine the demand and supply and use of the product and competitors study so as to get the total market scenario of the product for analyzing market problem research is needed. A firm can obtained market research in a number of ways. It can hire market research firm or it can ask student to design and carry out market research project. These marketing problems and opportunities if entrust to the student of marketing.

Especially when they seek the same during the project gives opportunities to apply their theoretical knowledge and managerial knowledge.

The type of research was qualitative research. Qualitative research is collecting, analyzing and interpreting data by observing what people do and say. The sources of the data for the study were primary and secondary data. The questionnaire was prepared and administered to collect the relevant primary data. The data collection method was based on questionnaire.


TABLE OF CONTENTS

CHAPTERTOPICSPAGE NO.

CHAPTER 1.01.1Introduction About IIFL6

1.2Department Introduction with Organization Chart9

1.2Advantages of Gold Loan10

1.3Charges associated with Gold Loan11

1.4RBI's gold loan regulation for NBFCs12

CHAPTER 2.02.1Introduction of The Project13

CHAPTER 3.03.1Objectives14

3.2Competitors15

3.3Data Collection Instrument collection16

3.4Branch process17

3.5Steps to be followed while sealing of gold19

CHAPTER 4.04.1Research Methodology21

CHAPTER 5.05.1Operational learning22

CHAPTER 6.06.1Limitation33

6.2Findings34

6.3Recommendations& Suggestions35

6.4Conclusion38

6.5Bibliography39


INTRODUCTION ABOUT IIFL

India Infoline originally incorporated on October 18, 1995 as Probity Research And Service Private Limited at Mumbai under the companies act, 1956 with registration number

1193797. And become a public limited company on April 28, 2000.

The name of the company was changed to India infoline.com limited on May 23, 2000 and later to India Infoline Limited on March 23, 2001. It is the first company in India to foray into the online distribution of Mutual Funds.

It is a one-stop financial service shop, most respected for quality of its advice, personalized service and cutting-edge technology. The No-1 corporate agent for ICICI Prudential Life Insurance

Company. Research acknowledge by Forbes as Must Read for Investor in South Asia

The India Infoline was listed on Bombay and National Stock exchange with a net worth of

INR 200/- core and a market cap of over INR 3716.16/- core. The company has a network of 4000 business locations (branches and sub-broker) spared across 900 Cities and Towns. It has more than

2 million customers. The company has reported a consolidated sales of 687.47 crore and a Net Profit of 70.64 crore for the quarter ended Dec 2013.

India Infoline Finance Ltd. is professionally managed and shares the professional values and ethos of its parent company, IIFL and has acquired and maintained a reputation for reliability, transparency of operations and absolute integrity. A steady growth rate validates the trust that industry has reposed in the Company. IIFL offers advice and execution platform for the entire range of financial services covering products ranging from Equities and derivatives, Commodities, Wealth management, Asset management, Insurance, Fixed deposits, Loans, Investment Banking, Gold bonds and other small savings instruments.


IIFL has received membership of the Colombo Stock Exchange becoming the first foreign broker to enter Sri Lanka. IIFL owns and manages the website, www.indiainfoline.com, which is one of Indias leading online destinations for personal finance, stock markets, economy and business. IIFL has been awarded the Best Broker, India by Finance Asia and the Most improved brokerage, India in the Asia Money polls.

IIFL is near you physically: You can reach us in a variety of ways, online, over the phone and through our branches. All our offices are connected with the corporate office in Mumbai with cutting edge networking technology. The group caters to a customer base of about a million customers.

The physical presence in key global markets includes subsidiaries in Colombo, Dubai, New York, Mauritius, London, Singapore and Hong Kong.

CORPORATESTRUCTURE

INDIAINFOLINNE. LTD

INDIA INFOLINEINDIA INFOLINE

INVESTMENT SERVICEMARKETING SERVICE

INDIA INFOLINE

MONEY CREDITINDIA INFOLINEINSURANCE SERVICES

HOUSING SERVICE& BROKERS


Industry Overview

We have a largely retail focused model, servicing over 2 million customers, including several lakh first-time customers for mutual funds, insurance and consumer credit. This has been achieved due to our extensive distribution reach of close to 4,000 business locations and also innovative methods like seminar sales and use of mobile vans for marketing in smaller areas.

Our NBFC and lending business accounts for 68% of our consolidated income in FY13 and has a diversified product portfolio rather than remaining a mono-line NBFC. We are a leader in distribution of life insurance and mutual funds among non-bank entities. Although the share of equity broking in total income was only 13% in FY13, IIFL continues to remain a leading player in both, retail and institutional space.

Thus we can describe the sales management process as a three step process.

Acquisition

SalesManagement

ExtentionRetention

Acquisition:-

The process of prospecting and acquiring new customers using a structured sales process.

Retention:

The process of providing excellent services and support to existing customers and thus reduce attrition

Leave rules Every permanent employee at IIFL is entitled for:

Annual leave of 21 working days in a calendar year

Sick leave of 3 days


DEPARTMENT INTRODUCTION WITH

ORGANIZATION CHART

IIFL Gold Loan:

Gold loan or loan against gold is the easiest and quickest way for servicing your financial needs. To avail a gold loan, all you need to do is pledge your gold ornaments with us and we would provide you with a loan amount as per the market value of your gold. Unlike other loans, gold loan does not require you to provide any income or salary proof. Moreover, it has comparatively lower interest rates; requires lesser documentation, and hence is processed in lesser time.

We at IIFL provide maximum loan against your gold at lowest interest rates. We have a strong presence Pan-India and have serviced a large number of customers in a very short span. We offer different types of schemes as per your requirement and convenience. Following are the main features of our loans:-

The Main Features Of IIFL Gold Loan: Loan amount ranges from min 5,000 to max 10,00,000

Tenor for loans ranges from 3months to 12 months

Loan can be paid back on a monthly or quarterly basis

Interest / Loan Amount due can be paid at any of IIFL Gold Loan branches an India

Minimal amount of paperwork and documentation is required

Loan gets processed in as low as 5 minutes

IIFL GOLD LOAN SCHEMES

Scheme Name Value (per gram) Interest (%P.A)

JALDIE LOAN 1320/- 12%

READY MONEY 1670/-20%

LOAN LAKSHMI 1900/- 25%

FAST TRACK 2010/- 28%


ADVANTAGES OF GOLD LOAN

Gold loan doesnt demand any certificate to show your salary or income and even no credit card history is required. Thus even unemployed and non-working people can go for gold

loan.

Unlike any other unsecured loan, gold loan doesnt require many papers, only few documents such as ID proof and address proof is enough to avail for such loan.

One of the main advantages of gold loan is its low interest rates. Usually loan over gold is provided at the interest of 12-16% per annum and this is quite low compared to personal

loans available at interest rates of 15-26% per annum.

In rural areas Agricultural loan against gold is also available for agriculturist at very nominal rate of Interest of 7% to 8%, proof of agricultural document needs to be provided.

Gold loan is the most simple and convenient forms of loan because here all you need to do is pledge your gold with a bank or finance company and get up to 60% of the market value of

the gold as a loan.


CHARGES ASSOCIATED WITH GOLD LOAN

Loan processing charge: While some of the service providers may waiver these charges only 50 per loan, some banks do charge a processing fees are taken too expensive.

Late payment penalty: Most of the service providers charge late payment penalty and this too can vary from one institution to the other.

Pre-payment penalty: Most of the service providers do not charge a penalty for repayment before the loan tenure is over. But some may still have this charge in place.

It is advisable to check with the loan provider before taking the loan. These charges could change the amount that you may finally receive.

Advice On Gold Loans:

Go for gold loan if you are confident of returning the money in time otherwise, you will be penalized and all your pledged gold will come under the control of bank or finance company

from where you take a Gold Loan.

While opting for gold loan check the interest rates in various banks and private finances. If you go for private lenders then better to go with one who has been in this business for many

years.


RBI's GOLD LOAN REGULATION FOR NBFCs

The Reserve Bank of India (RBI) on Monday tightened regulations governing Non-Banking Finance Companies (NBFCs) lending against gold jewelry.

The new rules include strict documentation for high value loans against gold and prohibition on misleading advertisements by NBFCs such as offering availability of gold loans in a matter of 2-

3 minutes.

The amount that can be lent against gold, has been maintained at 60%. This means for gold worth 100 offered as collateral, lenders can give loans up to 60.

Also, NBFCs financing against the collateral of gold must insist on a copy of the PAN card of the borrower for all transaction above 5 lakhs and all high value loans of 1 lakh and above must only be disbursed by cheek, RBI said.

The apex bank has clearly stipulated that NBFCs should not issue misleading advertisements like claiming the availability of loans in a matter of 2-3 minutes.

RBI has also asked NBFCs to make the auction process of the gold more transparent by disclosing the details of auction process in the annual report, including full details of the value fetched in the auction.

The reserve price for the pledged ornaments should not be less than 85% of the previous 30 day average closing price of 22 carat gold as declared by the Bombay Bullion Association Ltd, an industry body, RBI said.


INTRODUCTION OF THE PROJECT

As researcher discussed in earlier he have got the topic for two months summer internship program was Market Scoping and Analysis OF Financial Investment & Loan Product.

For knowing the scope and analysis of financial investment in the market researcher have conducted a small research with help of Financial Awareness Survey Form. Marketing research will help researcher to identify the need of the customer by gathering the information by filling the survey form from individual customer.

Market Research is systematic problem analysis, model building and fact finding for the purpose of important decision making and control in the marketing of goods and services. It helps a firm in identifying what are the market opportunities and constraints, in developing and implementing market strategies, and in evaluating the effectiveness of marketing plans.

Marketing Research is a growing and widely used business activity as the sellers need to know more about their final consumers but are generally widely separated from those consumers. Marketing Research is a necessary link between marketing decision makers and the markets in which they operate.

For gathering the more and accurate information from the customer about financial product and gold loan market researcher are made the questioner and filled the same from the individual customer.


OBJECTIVES

OBJECTIVE OF THE STUDY:

To study what kind of changes the organization has undergone in the recent past or have initiated recently.

To find out the competitors operating in the Gold Loan Market.

To find out the competitive position of India Infoline, and the ways and means to improve on the service by India Infoline Finance Limited.

To know the Gold Loan performance level in the present market.

To study about consumer awareness& satisfaction, about operational Services & procedures of India Infoline ltd.

To understand the satisfaction level of clients with India Infoline regarding service provided by staff.

SCOPE OF THE STUDY:

It aims to understanding the companies organization structure, departments, marketing strategies and the advantages it is having over the competitors.

It aims to understand the skills of the company in Different Areas.


COMPETITORS

Muthoot Finance Gold Loan

Muthoot is a Kerala originated association set up by Muthoot Ninan Mathai in 1887 at Kozhencherry in Travancore district which was later being adopted by M George Muthoot. Loan is received within a time period of 5 min. It ranges from 1500 to 1 core, 0% processing fees,

Interest rate of 1% per month.

Mannapuram Finance Gold Loan

Mannapuram Finance also facilitates gold loan within 5 min. It help to draw instant Cash by subscribing gold ornaments and Jewelry. It provides loan at higher points, based on purity, net weight of gold. The candidate must have one recent IDVoter ID/ Ration Card/ Driving License/ Passport. No time-consuming formalities involved.

Union Gold Loan

Union gold loan provides credit facility to needy farmers. The lending rate is 1800 per gram gold ornaments. Based priority sector like agricultural purposes. Under non priority sector for basic necessities for unforeseen expenses. Loan amount consumption purposes is up to 2000/-. The Non-Priority Sector loan amount is max. 5 laces.

HDFC Gold loan

HDFC gold loan term loan provides instant loans. Regular interest on loan is being granted. Identity Proof like Passport Copy/ Voters ID card/ Driving License along with proof like Ration card/ Telephone Bill/ Electricity Bill/ Rental Agreement/ Passport copy/Trade license /Shop &Est. License / Sales Tax certificate, 2 pass port size photographs.

SBI Gold loan

SBI gold loan is loan which satisfies as a biggest advantage to overcome crisis and is a personal loan phenomena. It has low interest rate. The loan amount of 10 lakh is attained by the customer. It also provides gold loan for farmers for agricultural necessities.


DATA COLLECTION INSTRUMENT COLLECTION OF

DATATHROUGH QUESTIONNAIRES

The data collected for the study purpose is through questionnaires. customers of IIFL have been selected randomly for the study purpose and then the information revealed from the customers is analyzed and interpreted in the study.

ORGANISATION OF FIELD WORK:

Initial field work has done for pre testing tools for data collection. The data is collected through the direct interaction with the customers through questionnaires answered by them. Customers of IIFL were randomly chosen for the purpose of the study in Mira Road

sec.1 Brach.


BRANCHP ROCESS

CustomerInteraction with

approachesCCE

Cash handling toIn 5L and above,

customerconversation with

Steps To Be Followed While Appraising Gold:

Sort gold items according to solid, chains and others.

Confirm the purity with the help of touch stone and acid test.

Note down result in following format:

Pass out gold to valuer 2 for re- valuation

Suggest lower loan amount to BM.

CCE CollectingGold

Appraisal of gold


CCE

Valuer 1

Valuer 2

BM

Cashier

Explains the various scheme.

If customer is convinced to pledge , collects KYC documents and gold.

Verification of KYC documents done and passed on to BM for further

verification.

BM-ID and Address Proof verification.

Confirms the count and gross weight.

Check gold for its purity.

Brief the customer about thier requirement and other features.

Confirms the purity by testing.

Passes the appraisal sheet to BM.

Confirms the purity, loan amount and passes the same to CCE.

CCE - At the same time , CCE and valuers does system entry . Signature of

customer, valuers and BM done in the loan docs.paper passed on to Cashier .

Disbursement of cash along with denomination noting in cash register.

Name of itemGrossPer GramAmt (Net

Net weightwt.*Per gm

weightRate

rate)


STEPs TO BE FOLLOWED WHILE

SEALING OF GOLD

Fill in the details on the packet

Insert the gold and appraisal sheet in the packet

Fix the sticker

Sign on the sticker (BM and valuer 1)

Affix the seal on sticker

Keep the gold packet in vault in serial order mentioning the GL number (to and from)

Role of cashier:

To make sure that cash is taken from vault strictly as per cash denomination entered in the system.

Ensuring that cash is counted twice before giving it to customer.

To make sure that cash transaction is done in front of CCTV camera.

Steps To Follow At The Time Of Cash Handling:

Joint custodians open the vault room.

Take cash as per cash denomination entered in system

Pass out the same to cashier to re-count.

Handover the cash to customer in front of CCTV camera.


Case 1: customer doesnt have valid documents (KYC norms)

Do not violate KYC norms.

A valid address proof must be taken.

In this case rent agreement is must as an address proof.

One should not process the loan if customer doesnt have the proof of current residential flat.

Case 2: customer doesnt have address proof (KYC norms)

Do not violate KYC norms.

In this case address proof is to be taken

One should not process the loan if customer doesnt give you the address proof at the same moment.

Do not deny of giving loan but you can always say your customer to come up with all the documents so, you will process the loan in 5 min.

Case 3: Fraud customer

Inform your customer in case of broken jewelry.

Customers behavior must be noticed

In case of doubt , ask the customer about the reason for taking loan

Telephonic verification must be done at the same time

Alert other branches about the customer to avoid any further mishap

Case 4: Branch visit by senior

Do not allow any senior to check branch inventory without checking his/her ID card

Part release:

When customer comes for interest payment make sure that it doesnt take much time

Interest amount = principal amount * annual ROI / 365*number of days.


RESEARCH METHODOLOGY

RESEARCH DESIGN OF THE STUDY:

The study is based on survey technique. The study consists of analysis and Market Scoping of Financial product of IIFL. For the purpose of the Study Customers100 are picked up and their views solicited on different parameters. The methodology adopted includes Questionnaire

Random sample survey of customers

Discussions with the concerned

Personal interviews and informal discussions were held with customers to ascertain the awareness level. Further applying simple statistical techniques has processed the data collected.

SOURCES OF DATA: Primary data: Questionnaire

Secondary data: are published materials such as periodicals, journals, newspapers, and website.

SAMPLING PLAN:

Sampling since segment wise investors in IIFL are not available for the overall customers was considered for the study. 100% coverage was difficult within the limited period of time. Hence sampling survey method was adopted for the purpose of the study. Population:(Universe) customers of IIFL

Sampling size: A sample of hundred was chosen for the purpose of the study.

Sampling Methods: Probability sampling requires complete knowledge about all sampling units in the universe. Since due to time constraint non-probability sampling was chosen for the

study. Sampling procedure: From large number of customers of IIFL. Were randomly picked up.

Field Study: Directly approached respondents.


OPERATIONAL LEARNING

Data Analysis:

Q.1) How many times in a year you have emergency requirement of money?

0123254125563

51535

EMERGENCY REQUIRED MONEY

35

30

25

20

15

10

5

0

1234567

Here, we can see that maximum number of clients i.e., 35 clients are 3 times Required Emergency Money, 25 clients are 4 times Required Emergency Money, 15 clients are 2 times Required Emergency Money, and so on.


Q.2) How do you manage when you require money?

Relatives52Loan30

FriendsSaving

108

MANAGE WHEN YOU REQUIRE MONEY

60

50

40

30

20

10

0

RelativesFriendsLoanSaving

Here, we can see that maximum number of clients i.e., 52%Respondents have emergency requirement of money Borrowed from Relatives, 10%Respondents have requirement of money borrowed from Friends,30% and 8% Respondents have emergency requirement of money borrowed form Bank Loan or Saving A/c.


Q.3) Are you aware about the concept of Gold Loan?

YesNo

(Gold loan is fastest & safest mode of getting money with minimum interest rate with flexibility)

YOU AWARE ABOUT THE CONCEPT OF GOLD

LOAN

70

60

50

40

30

20

10

0

YesNo

Here, we can see that maximum number of clients i.e., 63% clients are aware about the concept of gold loan while in the other hand only 37% clients are not aware about the concept of gold loan.


Q.4 Have you ever used Gold Loan Services?

Yes18No82

YOU EVER USED GOLD LOAN SERVICES

90

80

70

60

50

40

30

20

10

0

yesno

Here, researcher can see that maximum number of clients i.e., 82% clients never used gold loan services, while in the other hand only 18% of Respondents used the gold loan services.


Q.5) If Yes which companyAmount of Loan

45

40

35

30

25

20

15

10

5

0

MuthootMannapuramothers

Here, we can see that maximum number of clients i.e., 45% clients got money from muthoot, 35% clients got money from manapuram, 20% clients got money from others like IIFL,SBI Bank, Axis Bank etc.


Q.6) What according to you is the safest instrument of Investment & Saving?

8

14

Banks Saving A/CInsurance

Real Estate24Stock & Shares5

Fixed Deposit32Post Office14

Others

3

THE SAFEST INSTRUMENT OF INVESTMENT &

SAVING

35

30

25

20

15

10

5

0

Banks SavingReal EstateFixed DepositInsuranceStock &Post OfficeOthers

A/CShares

Here, we can see that maximum number of clients i.e., 32% clients said we invested in F.D. 24% clients said we invested in Real Estate, 14% Clients are Said we invested in Bank Saving A/C or Post Office, and so on.


Q.7) Where do you save and invest your money?

Do you Invest inHow do you Invest?Approx.Amount

Invest P.A

YESNORegularRandom

Share Market

Insurance

Mutual Fund

Post Office

Fixed Deposits

Bonds

DO YOU SAVE AND INVEST

25

20

15

10

5

0

Share MarketInsuranceMutual FundPost OfficeFixed DepositBonds

Here, we can see that maximum number of clients are invested in F.D, 19% clients are invest in

Bonds, 17% clients invested in Mutual Funds and so on.


Q.8) What is your approximately monthly Household Expenses?

10,0003615,0002820,00022above

14

MONTHLY HOUSEHOLD EXPENSES

40

35

30

25

20

15

10

5

0

100001500020000above

Here, we can see that maximum number of clients are 36% Household Expenses 10000, 28% of Household Expenses 15000, 22% Household Expenses 20000 and 14% above.


Q.9) Do you have your owned house or rented?

Owned79Rented21

IFRENTED

When do you plan to buy new house.Amount Required to buy house (Budget)

HAVE YOUR OWNED HOUSE OR RENTED

80

70

60

50

40

30

20

10

0

ownedrented

Here, we can see that maximum number of clients i.e., 79% clients have owned house , while in the

other hand only 21% clients have rented house.


IFOWNED

Q.10) Have you taken any Housing Loan?

Yes24No76

YOU TAKEN ANY HOUSING LOAN

80

70

60

50

40

30

20

10

0

yesno

Here, we can see that maximum number of clients i.e., 24% clients taken housing loan, while in the other hand only 76% clients not taken housing loan.


Q.11) Have you made any provision for Retirement?

YesNo72

28

ANY PROVISION FOR RETIREMENT

80

70

60

50

40

30

20

10

0

yesno

Here, we can see that maximum number of clients i.e., 28% clients made the provision for their retirement, while in the other hand only 72% clients not made any provision for retirement.


LIMITATION

Time limit is a major constraint.

This research reflects on individual customer in Mira Road only. So findings and suggestion given on the basis of this research cannot be extrapolated to the entire population.

Sample size of the Questioner is 100 which is very small that is not enough to study the awareness of consumer of that particular above area.

Respondent are not sincere and care full to fill up the questioner so we cannot find right solution.

As per the company rules many information was not disclosed.

As the managers are busy in their duty schedules it is not possible for us to spend more time in interaction and discussion with them.


FINDINGS

According to the survey most of the customers of INDIA INFOLINELTD says that rate of interest charged by IIFL is satisfactory.

Among all the respondents 80% are aware about different financial services provided by IIFL and remaining 20% are not aware about the same.

IIFL gold loan is less preferred by the general people might because of less awareness about IIFL goal loan services.

People want to invest their money in the bank saving accounts rather than insurance, fixed deposit, stocks and shares.

Most of respondents have their annual income between 2lac to 4lacand from them most of the people prefer LIC for insurance.

Many people know the concepts of gold loan in spite of that they dont take

Gold loan.


RECOMMENDATIONS & SUGGESTIONS

Most of the people are not much aware of IIFL gold loan services and its benefit. So

INDIA INFOLINE FINANCIAL LIMITED can take general awareness of GOLD LOAN SERVICES plan to the customers. INDIA INFOLINE should maintain the customer satisfactions.

There is lack of new customer addition in the branches of Indian Infoline Financial Limited, only existing customer comes to respective branches for gold loan so it is important to increase the awareness about the financial products of Indian Infoline Financial Limited in respective area. Some promotional activities are required for the awareness of the customer.

The Company should increase Exposure. It is the good tool to capture the market. To increase awareness about GOLD LOAN SERVICES AND OTHER FINANCIAL PRODUCTand the name India Infoline itself, the company should organize campaign. The campaign can be weekly, monthly, yearly, it will give a good result to the company to capture market in the competitive position.


CONCLUSIONS

On the basis of the study it is found that India Infoline Ltd is better services provider than the other NBFCs because of their good service and personalized advice on gold loan and financial investment product.

IIFL provides the faster services as well as relationship manager facility for encouragement and protects the interest of the investors. It also provides the information through the internet and mobile alerts.

Study also concludes that people are not much aware of IIFL gold loan services.

The company should also organize seminars and similar activities to enhance the knowledge of prospective and existing customers, so that they feel more comfortable while investing in the financial products.

The company should focus on the advertising strategy and also the marketing of the product.




WEBILIOGRAPHY

Websites:

www.indiainfoline.com

http://www.iiflfinance.com/Products/GoldLoan.aspx

http://www.neytri.com/gold-loans-what-you-must-know/

http://indiainfolinegoldloan.blogspot.in/2011/10/gold-loan-schemes.html

http://www.muthootfinance.com/services/gold-loan.html

http://www.agloc.org/

www.mutualfundsindia.com

www.google.com

From IIFL branch, Factsheets of various companies, like ICICI Prudential, Reliance, etc.


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