i．パワーポイント資料 1記者発表資料 - jetroq b Ú80 4 407 11.7 w g'Å s b 0 4...
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Ｉ．パワーポイント資料
１.記者発表資料
－3－
－4－
Copyright © 2010 JETRO. All rights reserved. 1
(2010 )
2010 10( )
Copyright © 2010 JETRO. All rights reserved. 2
3
67891011121314
15161718192021
22
23
24
2526272829
30
3132333435363738
394041424344
454647
4850
515253
545860
－5－
7,319 3,486 100.0 1,951 1,535 47.6
1,867 1,105 31.7 644 461 59.21,359 806 23.1 514 292 59.3
265 129 3.7 68 61 48.794 85 2.4 47 38 90.4
149 85 2.4 15 70 57.0
ASEAN 4,164 1,865 53.5 1,111 754 44.81,437 831 23.8 533 298 57.8
927 336 9.6 200 136 36.2751 241 6.9 71 170 32.1267 149 4.3 97 52 55.8317 145 4.2 104 41 45.7418 130 3.7 95 35 31.1
21 21 0.6 7 14 100.026 12 0.3 4 8 46.2
825 254 7.3 126 128 30.8678 203 5.8 94 109 29.9
66 23 0.7 12 11 34.852 16 0.5 11 5 30.829 12 0.3 9 3 41.4
(1)
Copyright © 2010 JETRO. All rights reserved. 3
�
� E(URL)
�2010 ( 22 ) 15
� ASEAN18
7,319 3,486(
47.6 )
( %)
�100
�463 262 7.5 70 192 56.6342 170 4.9 49 121 49.7121 92 2.6 21 71 76.0
(2)
Copyright © 2010 JETRO. All rights reserved. 4
( )
1.2. ( )
3.4.
5. ( )( )
6. ()
7.
8. () ( )
9.10.11.
65.8
34.2
( )(%)( %)
2,293 1,193
758 347501 305109 2075 1073 12
ASEAN 1,136 729469 362194 142197 4492 5778 6792 388 136 6
203 51174 2912 115 11
12 0
196 66131 3965 27
1,535 44.0
716 20.5
160 4.6
103 3.0
79 2.3
70 2.0
407 11.7
1,951 56.0
396 11.4
305 8.7
261 7.5
210 6.0
128 3.7
110 3.2
101 2.9
48 1.4
47 1.3
29 0.8
316 9.1
－6－
Copyright © 2010 JETRO. All rights reserved. 5
1 20102010 09 28.6
08 0911
209
10 /
3
418
(1)
Copyright © 2010 JETRO. All rights reserved. 6
�2010 ( ) 69.4 09 (2009 n=2,969) 56.4 13.0�09 17 ( 09 ) 09
15 18 (40.6 66.0 )� 75.2 58.3 20
( )2010 ( )
26.1 33.3
46.7 50.0 52.5
64.4 66.0 66.3 66.7 67.4 71.2 72.7 73.5 75.4 78.6 79.8 80.0 81.3
69.4
39.1 33.3
33.3 16.7
23.3 18.6 13.2 15.2
8.3 22.5 19.4 16.5 16.7 17.1
19.1 11.6 10.6 9.4
17.5
34.8 33.3
20.0 33.3
24.3 17.0
20.8 18.5
25.0 10.2 9.4
10.8 9.8 7.5 2.4 8.5 9.4 9.4
13.2
n 23n 21n 15n 12
n 202n 800n 144
n 92n 12
n 147n 170n 333n 827n 240n 84
n 129n 85
n 128n 3,464
20 40 60 80 1000 ( ) 0 20 40 60 80 100 ( )
( 20 )
2010 ( )
53.6 52.3
66.7 65.4
55.6 70.8
51.7 72.1
57.9 73.3
64.1 73.3
59.1 79.1
64.1 79.1
60.9 83.3
68.4 84.6
32.1 21.8
16.7 10.3
22.2 12.3
28.2 12.9
26.3 20.0
28.2 16.8
27.3 14.8
23.9 11.0
23.3 11.6
10.5 12.1
14.3 25.9
16.7 24.4 22.2 16.9 20.2 15.1 15.8
6.7 7.7 9.9
13.6 6.1
12.0 10.0
15.8 5.2
21.1 3.3
n 28n 174n 66n 78n 27n 65
n 302n 498n 57n 90n 39
n 131n 44
n 196n 142n 191n 361n 466n 38n 91
58.3 75.2
24.8 13.7
17.0 11.2
n 1,186n 2,278
－7－
(2)
Copyright © 2010 JETRO. All rights reserved. 7
�2010 2009
(08 09 )
�2007 2010
� 3 ( )
( ) ASEAN5
2007 2010 ( )
40
50
60
70
80
90
100
2007 2008 2009 201040
50
60
70
80
90
100
2007 2008 2009 2010
40
50
60
70
80
90
100
2007 2008 2009 2010
( ) ( )
( )
45.8 68.4 68.8 70.9 75.0 78.0 80.8 81.1 81.3 83.8
27.1 13.2 13.8
18.2 15.0
19.5 3.8
12.6 15.6 10.8
27.1 18.4 17.4
10.9 10.0
2.4 15.4
6.3 3.1 5.4
(n=59)(n=38)
(n=109)(n=55)
(n=140)(n=41)(n=26)
(n=111)(n=64)(n=37)
(3)
Copyright © 2010 JETRO. All rights reserved. 8
�09 ( :n=1,606 :n=1,363) (57.0 71.4 ) (55.7 66.7 )�� 90 85
(72.0 ) (70.3 ) 7� (83.3 ) (81.3 ) (81.1 ) (80.8 ) (
)
58.4 52.9 53.2
68.6 73.2
80.9 66.7
68.6 48.3 52.0 56.7
68.2 68.4 74.5 76.1 77.1 77.3 84.8
71.4
24.0 29.4 31.7
18.9 15.5
10.3 19.6
18.4 24.1
26.0 16.5
19.1 18.9
14.9 15.3 10.4 12.7
7.3 15.8
17.6 17.7 15.2 12.6 11.4 8.8 13.7
13.0 27.6 22.0
26.8 12.7 12.8 10.6 8.6
12.5 10.0 7.9
12.8
n 404n 102n 79
n 159n 712n 68
n 1,524
n 315n 29
n 100n 127n 110n 392n 47
n 209n 48
n 260n 303
n 1,9400 20 40 60 80 100
( )
2010 ( )
56.5 67.0 67.4 70.3 72.0
13.0 21.4 24.4
12.5 24.0
30.4 11.6
8.1 17.2
4.0
(n=23)(n=112)(n=86)(n=64)(n=25)
56.8 85.7 91.1 95.0
16.2 7.9 3.6
5.0
27.0
5.4 0.0
(n=37)(n=63)
(n=112)(n=20)
0 20 40 60 80 100( )
0 20 40 60 80 100( )
0 20 40 60 80 100( )
( 20 )
－8－
7 1 4 7 35 156 117
330
149
19701971
751976
801981
851986
901991
951996
002001
052006
10
1912
4 4 1019
8 4 5
19701971
751976
801981
851986
901991
951996
002001
052006
10
4 6 4 1 9 10 1426
11
19701971
751976
801981
851986
901991
951996
002001
052006
10
19 8 8 10
3118 17 12 6
19701971
751976
801981
851986
901991
951996
002001
052006
10
61 23 12 24
166 133 167 16085
19701971
751976
801981
851986
901991
951996
002001
052006
10
10 15 14 19
90 80 6928 11
19701971
751976
801981
851986
901991
951996
002001
052006
10
15 2440
2444
33 2918 14
19701971
751976
801981
851986
901991
951996
002001
052006
10
4 18 4 4 1232 37
16 3
19701971
751976
801981
851986
901991
951996
002001
052006
10
0 0 0 0 0 1238 39
56
19701971
751976
801981
851986
901991
951996
002001
052006
10
5 6 2 2 19 3154
20 10
19701971
751976
801981
851986
901991
951996
002001
052006
10
5 2 3 4 7 10 36 3898
19701971
751976
801981
851986
901991
951996
002001
052006
10
2515
21 20 21 22 2313 10
19701971
751976
801981
851986
901991
951996
002001
052006
10
(4)
Copyright © 2010 JETRO. All rights reserved. 9
79.5 86.2 80.8 73.3 73.9 72.3 69.7 69.2 49.0
13.7 8.7 13.3 16.8 16.8 14.8 21.3 17.8
20.8
6.8 5.1 5.8 9.9 9.3 12.9 9.1 13.0 30.2
1970n 190
1971 75n 138
1976 80n 120
1981 85n 131
1986 90n 463
1991 95n 573
1996 2000n 640
2001 05n 723
2006 10n 486
0
20
40
60
80
100( )�
�
(n 806) (n 85) (n 85) (n 129)
(n 831) (n 336) (n 241) (n 130)
(n 145) (n 149) (n 203) (n 170)
5 1 5 8100)
( )
(5)
Copyright © 2010 JETRO. All rights reserved. 10
�2010 (09 ) 58.8 09 (n=2,968) 28.6 30.218 (DI )
�2011 54.9 09 20102011 8.2 2010 (17.0 )
�2011
2010( 09 )
33.3 39.1
50.0 52.0 52.4 53.8 54.4 54.6 55.1 55.3 55.6 58.1 58.3 60.0 63.9 68.1 68.8 69.4
58.8
50.0 30.4
28.2 33.1
28.6 27.5 27.8
18.2 28.3 26.0 25.0 23.8 22.8 23.9 20.5
18.5 25.0
17.7 24.2
16.7 30.4
21.8 14.9
19.1 18.6 17.8
27.3 16.7 18.7 19.4 18.1 18.9 16.2 15.7 13.4
6.3 12.9
17.0
n 12n 23
n 170n 148n 21
n 236n 90n 11
n 198n 797n 144n 332n 127n 130
n 83n 827
n 16n 85
n 3,450
2011( 10 )
0 20 40 60 80 100( )
33.7 35.9 38.2 40.9
48.4 49.9 52.1 55.4 55.5 56.8 57.1 58.3 59.3 60.0 63.6 64.3 66.7 71.2
54.9
51.8 54.2 49.6 45.5
43.4 40.0
43.0 34.9 34.2 36.4 33.3
25.0 34.4 30.0
30.8 33.3 26.7
24.2 37.0
14.5 9.9
12.2 13.6
8.1 10.2
4.9 9.6
10.3 6.8 9.5
16.7 6.3
10.0 5.6 2.4
6.7 4.6
8.2
n 83n 142n 123
n 22n 221n 325n 165n 83
n 780n 88n 21n 12
n 806n 10
n 143n 126n 15
n 198n 3,363
0 20 40 60 80 100( )
－9－
(6)
Copyright © 2010 JETRO. All rights reserved. 11
2010 DI ( ) 2011 DI ( )
41.8
62.5
56.5
54.7
48.2
43.9
40.1
39.4
38.4
37.2
36.7
36.6
36.1
35.2
33.3
28.2
8.7
0 20 40 60 80
(n 3,450)
(n 16)
(n 85)
(n 827)
(n 83)
(n 130)
(n 332)
(n 127)
(n 198)
(n 148)
(n 90)
(n 797)
(n 144)
(n 236)
(n 21)
(n 170)
(n 23)
46.7
66.7
61.9
60.0
58.1
53.0
50.0
47.6
47.3
45.8
45.3
40.3
39.7
27.3
26.1
26.0
19.3
0 20 40 60 80
(n 3,450)
(n 198)
(n 130)
(n 16)
(n 144)
(n 827)
(n 90)
(n 21)
(n 170)
(n 83)
(n 797)
(n 236)
(n 332)
(n 23)
(n 148)
(n 127)
(n 85)
�2010 DI 41.8 09 (n=2,968) 20.6
�2011 DI ( ) DI 60 58.1DI (75.4 ) (71.4 )
(83.3 ) (70.0 ) (81.8 ) (69.2 )
DI
( 10 )
( ) DI Diffusion Index
( )( )
(7)
Copyright © 2010 JETRO. All rights reserved. 12
� 2010 09 ( :n=1,604 :n=1,364) (30.1 61.3 )(26.8 55.6 ) 30 15 (DI )
�2011 53.8 09 10(55.6 56.3 ) (17.1 9.3 ) (16.9
6.6 ) 11 10
2010 (09 )
32.9 36.0
52.9 63.2 68.2
55.6
41.4 45.2 51.7 55.3 55.3 61.9
72.7 72.9 73.6 73.7
61.3
46.8 29.0
25.0 22.8 18.5
27.5
29.3 27.8
24.1 25.5 27.7
21.2 16.4
4.2 14.4 15.8
21.6
20.3 35.0
22.1 14.0 13.4
16.9
29.3 27.0 24.1 19.2 17.0 16.9 10.9
22.9 12.0 10.5
17.1
(n 79)(n 100)
(n 68)(n 706)(n 157)
(n 1,512)
(n 99)(n 126)
(n 29)(n 47)
(n 394)(n 260)(n 110)(n 48)
(n 208)(n 304)
(n 1,938)
2011 (10 )
0 20 40 60 80 100( )
50.5 52.6 55.7 58.5 60.4
56.3
38.3 48.9 50.0 50.4 51.2 55.0 56.1 56.7 61.3 62.1
53.8
43.3 40.9
41.8 36.9 33.3
37.1
51.1 42.6 42.9
38.1 41.9 35.0 36.9 32.6 30.2 29.8
36.9
6.2 6.5 2.5 4.6 6.3 6.6
10.6 8.5 7.1
11.5 6.9
10.0 7.1
10.7 8.5 8.1 9.3
(n 97)(n 154)
(n 79)(n 65)
(n 682)(n 1,465)
(n 47)(n 47)(n 28)
(n 383)(n 203)(n 100)(n 255)(n 298)(n 106)(n 124)
(n 1,898)0 20 40 60 80 100
( )
－10－
12.8
17.3
37.2
40.2
70.1
0 20 40 60 80
24.2
30.8
33.2
33.9
35.2
0 20 40 60 80
40.2
(8)
Copyright © 2010 JETRO. All rights reserved. 13
2010( )
2010( )
(n 2,026)
( )
( )
(n 582)
(84.9 )(80.7 )
(79.5 )
(79.8 )(79.5 )
(73.8 )
(91.4 )(80.9 )(77.8 )
(63.8 )(57.1 )
(50.7 )
(65.7 )(63.3 )
(56.1 )
(52.8 )(31.6 )(11.1 )
(60.8 )(50.0 )
(42.9 )
(58.6 )(47.8 )(43.8 )
(60.0 )(57.1 )
(26.7 )
(61.5 )(54.1 )
(50.0 ))
(66.7 )(40.0 )
(31.8 )
(71.4 )(46.5 )
(20.0%)
( )
70.1
30
10
14.2
16.3
38.6
43.7
71.5
0 20 40 60 80
43.
71.5 5
26.1
26.5
32.7
33.8
43.4
0 20 40 60 80
(9)
Copyright © 2010 JETRO. All rights reserved. 14
n 1,839
( )(n 272)
( )
10
(73.4 )(50.0 )
(36.4 )
(80.0 )(59.1 )
(44.4 )
(60.0 )(25.6 )
10
(38.0 )(35.3 )
(33.3 )
(50.0 )(45.5 )
(44.4%)
(40.0 )(16.3 )
( )
30
( )2011
( )
2011( )
－11－
. (1)
Copyright © 2010 JETRO. All rights reserved. 15
� 62.0 09 51.3 (n=2,945) 10.735.3 3 2.7
� 09
�
( )
62.0 91.7
86.6 81.3
70.6 67.7
65.9 65.2
60.0 58.8 58.4
52.2 50.3 50.0
47.8 47.5
44.7 43.5 42.9
35.3
12.4 18.8
28.0 30.8
33.0 31.5
38.8 37.7
36.6 46.7
46.7 41.7
43.5 48.4
49.4 53.1
52.4
2.1 8.3
0.5
0.7 0.8 1.1
2.1 1.2
3.5 4.2
1.1 2.7
8.3 8.7
3.3 4.7
2.8 4.8
0.6
0.5
0.7 0.8
1.3
0.8
0.3
0.8 1.2
0.7
(n=3,448)(n=12)
(n=201)(n=16)
(n=143)(n=130)(n=824)(n=795)(n=85)
(n=170)(n=238)(n=92)
(n=334)(n=12)(n=23)
(n=122)(n=85)
(n=145)(n=21)
0 20 40 60 80 100( )
911.77911.778 6 86..6
881.3 881.37700 66 228 0
6..66..6
. (2)
Copyright © 2010 JETRO. All rights reserved. 16
08 10
� 09� 09 08 ASEAN
10 V 0810
�09 08 4 () 10
53.7 52.8
67.7
49.4 40.8
50.3
35.0 37.5
42.9 40.7
31.0
43.5 47.4
38.6
58.4
65.5
50.9
65.9
80.0
58.0
70.6
20
30
40
50
60
70
80
90
2008 2009 2010
60.2 61.9 65.2
39.6 40.2
47.5
58.1 60.5 60.0
42.9
35.4
44.7
20
30
40
50
60
70
80
90
2008 2009 2010
( ) ( ) ( )
ASEAN
78.8 79.2 81.3 81.5
74.9
86.6
45.2 42.3
50.0 46.4
22.2
47.8
52.5 50.7
58.8
48.4
40.9
52.2
20
30
40
50
60
70
80
90
2008 2009 2010
2008 ASEAN(n=1,302), (n=489), (n=681)2009 ASEAN(n=1,593), (n=532), (n=820)2010 ASEAN(n=1,847), (n=514), (n=1,087)
－12－
67.3
54.0
30.5
43.0
1.9
2.6 0.3
0.5
(n=1,087)
(n=430)
63.6
70.9
70.6
69.8
61.2
42.2
34.0
27.9
29.4
28.4
35.0
53.9
2.1
1.7
3.2
3.9
0.3
1.3
0.1
0.6
(n=1,517)
(n=79)
(n=68)
(n=709)
(n=157)
(n=102)
. (3)
Copyright © 2010 JETRO. All rights reserved. 17
� (60.9 ) 63.6� (73.8 ) (68.3 )
(70.9 ) (70.6 )�
10
60.9
73.8
68.3
66.9
66.0
62.4
58.9
56.5
47.9
46.5
44.8
36.3
25.2
28.6
31.5
34.0
35.8
40.1
39.4
47.9
45.5
55.2
2.1
1.0
3.2
1.1
0.9
1.0
2.8
2.1
6.1
0.7
0.4
0.9
1.3
2.1
2.0
(n=1,931)
(n=302)
(n=126)
(n=260)
(n=47)
(n=109)
(n=207)
(n=391)
(n=48)
(n=99)
(n=29)
0 20 40 60 80 100( )
0 20 40 60 80 100( )
65.3
53.9
32.2
42.7
1.8
2.7 0.8
0.7
(n=1,180)
(n=751)
0 20 40 60 80 100( )
0 20 40 60 80 100( )
0 2000 2
. (4)
Copyright © 2010 JETRO. All rights reserved. 18
( )( )
50
1~50
68.2
31.8
50.0 48.5
1.5
71.7
26.7 1.7
55.4 43.2
1.4
� ( 1 50% )( 50% )
70.7
26.3 2.5 0.5
57.0
40.3
1.4 1.4
59.3
38.3
1.6 0.8
47.9 47.9
3.7 0.6
56.2 33.7
6.7 3.4
53.7
43.7
1.7 0.9
74.7
24.7 0.7
67.9
28.6
3.6
(n=74)(n=120)
(n=68)(n=88)
(n=444)(n=434)
(n=326)(n=243)
(n=231)(n=89)
(n=56)(n=150)
( )
( ) ( )( )
( )( ) ( )
－13－
. (5)
Copyright © 2010 JETRO. All rights reserved. 19
� ASEAN ASEANASEAN
� ASEAN 10
ASEAN
61.9
79.6
73.0
71.4
67.7
62.5
(n=507)
(n=44)
(n=63)
(n=21)
(n=68)
(n=24)
70.8
91.7
76.9
66.7
(n=288)
(n=12)
(n=108)
(n=27)
59.7
76.0
66.0
61.8
60.6
60.0
(n=1,102)
(n=171)
(n=156)
(n=144)
(n=66)
(n=15)
62.3
72.7
69.1
62.7
(n=745)
(n=33)
(n=333)
(n=83)
0 20 40 60 80 100( )
0 20 40 60 80 100( )
0 20 40 60 80 100( )
0 20 40 60 80 100( )
ASEAN
. (6)
Copyright © 2010 JETRO. All rights reserved. 20
� /
�09 09 5.2
� ASEAN /ASEAN
( )
59.4
51.2
41.2
11.6
7.3
7.3
2.6
58.3
46.0
38.7
14.0
8.0
4.8
2.3
/
/
/
/
M&A/
10 (n=2,132) 09 (n=1,508)
0 20 40 60 80( )
ASEAN
64.8
63.2
55.3
68.3
58.8
51.6 ASEAN
0 10 20 30 40 50 60 70 80( )( / )
45.7
54.0
55.9
39.9
53.4
50.0 ASEAN
( )
16.8
9.2
9.2
23.5
10.7
11.3 ASEAN
( )
10 :n=517 :n=174 ASEAN:n=1,11709 :n=353 :n=131 ASEAN:n=742
0 10 20 30 40 50 60 70 80
0 10 20 30 40 50 60 70 80(M&A)
－14－
. (7)
Copyright © 2010 JETRO. All rights reserved. 21
� (2.1 ) ( ) (0.6 ) 2.7(59.8 ) ( ) (45.7 )
� ( ) ( )70.4 ASEAN 73.8 ASEAN
29.6
( )
59.8
45.7
22.8
13.0
10.9
6.5
20.7
FTA/EPA
10 (n=92)
0 20 40 60 80( )
ASEAN
33.3
73.8 ASEAN
0 10 20 30 40 50 60 70 80( )
70.4
35.7 ASEAN
( )( )
29.6
7.1 ASEAN
( )
0 10 20 30 40 50 60 70 80
0 10 20 30 40 50 60 70 80
:n=27 ASEAN:n=42
(1)
Copyright © 2010 JETRO. All rights reserved. 22
( ) �
45.4
(28.6 ) 74.0
(11.0 )(7.2 )
18.2
�1,532
967
371
243
264
(n=3,377)
48.7
38.9
43.2
35.3
54.8
45.3
27.7
30.4
33.0
33.0
21.9
25.7
10.2
12.5
12.2
15.7
7.9
7.0
6.1
9.3
7.6
11.5
4.5
5.3
7.2
8.9
3.9
4.5
10.9
16.8
(n=2,221)
(n=1,156)
(n=1,168)
(n=739)
(n=1,053)
(n=417)
0 10 20 30 40 50 60 70 80 90 100( )
(45.4 )
(28.6 )
(11.0 )
(7.2 )
(7.8 )
－15－
(2)
Copyright © 2010 JETRO. All rights reserved. 23
( )
45.4
73.7
57.8
55.8
52.3
51.2
49.2
43.3
40.9
38.5
35.7
26.5
26.5
24.8
28.6
14.1
28.9
12.7
28.5
25.6
33.1
35.7
26.1
30.6
21.7
34.4
45.8
20.0
11.0
4.0 3.6
7.9
9.2
8.5 11.3
8.8
12.5
14.0
17.5
18.7 13.3
19.3
7.2
2.0
1.2 15.2
3.7 7.8
0.8
3.7
6.8
10.5
17.5
9.1
6.0 27.6
7.8
6.1 8.4
8.5
6.3
7.0 5.7
8.6
13.6
6.4
7.7
11.3 8.4
8.3
(n=3,377)
(n=198)
(n=83)
(n=165)
(n=779)
(n=129)
(n=124)
(n=816)
(n=88)
(n=314)
(n=143)
(n=230)
(n=83)
(n=145)
( )
( ) 50
57.2 52.7
47.2 47.1 44.9
37.9 31.8
24.4 21.7
16.2
26.9 33.6
32.3 34.8
35.1 10.3
38.6 35.6 39.1
42.4
6.4 11.8 18.1 8.5 12.7
20.7 11.4
20.3 15.2
13.1
4.4
0.9 1.6
7.0 4.4
27.6 13.6
13.5 15.2 22.2
5.1 0.9 0.8 2.7 2.9 3.5 4.6
6.2
8.7 6.1
(n=297)(n=110)(n=127)(n=259)(n=205)(n=29)(n=44)
(n=385)(n=46)(n=99)
0 20 40 60 80 100( )
0 20 40 60 80 100( )
� ( )7 30
� ( 297 )57.2 ( 110 ) 52.7
�
69.4 66.7
55.4 35.9
27.6
4.8 10.4 29.1
26.9 31.6
3.1 7.0
20.5 16.5
3.1
4.3 5.1
3.3
25.8 16.7
4.2 11.5
21.1
(n=62)(n=96)
(n=698)(n=78)
(n=152)
0 20 40 60 80 100( )
48.9
27.7
10.6 10.6
2.1
74.2
15.1 4.3
1.1 5.4
48.6
32.8
10.6 5.0
3.0
(3)
Copyright © 2010 JETRO. All rights reserved. 24
� ( )
� 78.6� 65.9 9.1
( )( ) ( 50 )
( n=93) ( n=94) ( n=500)
0 20 40 60 80 100( )
90.0
88.9
78.6
10.0
5.6
7.1 7.1
7.1
5.6
(n=10)
(n=36)
(n=14)
71.4
64.7
50.0
19.0
23.5
41.7
5.9
9.5
5.9
8.3
(n=21)
(n=17)
(n=12)
72.1
65.9
62.7
23.0
25.0
26.9
1.6
9.1
4.5 4.5
3.3
1.5
(n=61)
(n=44)
(n=67)
0 20 40 60 80 100( )
0 20 40 60 80 100( )
( ) ( )
( ) 10( ) ( )
( )
－16－
(4)
Copyright © 2010 JETRO. All rights reserved. 25
� 48.660
�ASEAN
�
( )
37.9
48.6
40.2
34.7
21.9
16.7
(n 3,769)
(n 3,366)
( )
56.1 44.1
62.8 49.8 50.5
39.0 39.6
29.1 53.7
46.6 62.7
46.4 49.5
35.6
28.9 34.2
25.1 31.0 33.6
35.0 36.2
44.4 32.8
34.9 23.5
31.2 29.9
39.4
15.0 21.7
12.1 19.3 15.9
26.0 24.2 26.5
13.4 18.5 13.7
22.4 20.6
25.0
(n=1,701)(n=1,926)(n 861)
(n 1,001)(n 277)(n 300)(n 207)(n 223)(n 134)(n 146)(n 102)(n 125)
(n 97)(n 104)
38.9 34.7
49.2 34.6
29.4 26.1
13.8 11.9
45.1 29.9
24.2 22.8 22.2 22.2
39.3 41.6
31.4 41.2
60.6 61.3
77.5 77.4
36.6 45.4 59.4 59.6 63.5 63.5
21.8 23.7 19.4
24.1 10.1 12.6
8.8 10.7
18.3 24.7
16.4 17.6 14.3 14.3
(n 262)(n 274)(n 907)
(n 1,040)(n 109)(n 111)(n 80)(n 84)(n 82)(n 97)
(n 128)(n 136)(n 63)(n 63)
ASEAN
0 20 40 60 80 100( )
0 20 40 60 80 100( )
0 20 40 60 80 100( )( ) 30
58.9
44.7
27.4
34.6
13.8
20.7
(n=1,038)
(n=1,188)
0 10 20 30 40 50 60 70 80 90 100( )
44.0
34.8
38.0
42.7
18.0
22.4
(n=2,328)
(n=2,581)
0 10 20 30 40 50 60 70 80 90 100( )
(5)
Copyright © 2010 JETRO. All rights reserved. 26
( )
� 44.0 58.9
�44.7
－17－
(6)
Copyright © 2010 JETRO. All rights reserved. 27
� 54.0 (43.5 ) (39.0 )(26.7 ) (26.8 )
�
� (4.3 14.8 ) (10.3 15.6 ) (13.4 18.1 )
( )
34.3
33.9
50.7
54.0
15.0
12.1
(n 1,264)
(n 1,103)
29.9 31.4
26.7 29.0 32.6 34.7 36.0 34.0 36.7
33.3 26.8 31.9
28.1 26.3
55.2 50.7 59.9 52.8
54.7 52.0 48.0
47.2 49.0
49.0 53.7
51.1 46.9
44.7
14.9 17.9 13.4
18.1 12.8 13.3 16.0 18.9 14.3
17.6 19.5 17.0
25.0 28.9
(n=491)(n=554)
(n 217)(n 248)
(n 86)(n 98)(n 50)(n 53)(n 49)(n 51)(n 41)(n 47)(n 32)(n 38)
39.0 39.7
35.3 31.0 29.3 29.7
43.5 29.6
38.9 40.0
35.5 35.3 34.4 36.7
55.6 50.7
51.0 52.6 60.3
54.7 52.2
55.6 50.0 47.5
51.3 48.2 47.5 46.7
5.4 9.6
13.7 16.4 10.3
15.6 4.3
14.8 11.1 12.5 13.2 16.5 18.0 16.7
n 241n 302n 102n 116n 58n 64n 23n 27n 36n 40n 76n 85n 61n 60
ASEAN
0 20 40 60 80 100( )
0 20 40 60 80 100( )
0 20 40 60 80 100( )( ) 15
(7)
Copyright © 2010 JETRO. All rights reserved. 28
� /
�
27.4
29.6
39.7
43.2
31.7
29.7
56.3
49.0
51.9
44.2
47.5
48.3
16.4
21.4
8.4
12.6
20.8
22.0
(n=446)
(n=524)
(n 214)
(n 278)
(n 101)
(n 118)
ASEAN
0 20 40 60 80 100( )
( ) ( )
37.6
49.2
13.2 36.7
46.9
16.4
33.0
52.2
14.8 34.4
47.3
18.3 (n 2,733)(n 2,995)
(n 1,013)(n 1,185)
35.4
35.4
40.3
37.0
40.1
38.4
51.1
47.4
47.7
46.4
44.0
43.2
13.5
17.2
12.1
16.6
15.9
18.3
n=1,354
n=1,492
n 730
n 802
n 207
n 229
ASEAN
0 20 40 60 80 100( )
－18－
(8)
Copyright © 2010 JETRO. All rights reserved. 29
1 2 1 2
1,045 (81.7%) (35.4%)768 (80.1%) (25.8%)
303 (82.2%) (40.6%)158 (77.6%) (34.8%)
68 (82.4%) (44.1%)60 (85.0%) (36.7%)
315 (82.2%) (36.2%)171 (79.5%) (31.0%)
51 (76.5%) (25.5%)15 (80.0%) (33.3%)
25 (92.0%) (44.0%)77 (84.4%) (28.6%)
86 (84.9%) (31.4%)63 (82.5%) (27.0%)
31 (61.3%) (38.7%)20 (80.0%) (25.0%)
42 (71.4%) (31.0%) 22 (63.6%) (36.4%)
38 (92.1%) (31.6%)30 (93.3%) (23.3%)
30 (93.3%) (33.3%)18 (83.3%) (38.9%)
23 (69.6%) (26.1%)54 (83.3%) (24.1%)
( )
( ) 45
(1,818 )
1 692 38.1
2 190 10.5
3 188 10.3
(461 )
1 317 68.8
2 27 5.9
3 24 5.2
(131 )
1 53 40.5
2 26 19.9
3 16 12.2
(502 )
1 151 30.1
2 147 29.3
3 40 8.0
(67 )
1 26 38.8
2 15 22.4
3 7 10.5
(75 )
1 22 29.3
22 29.3
3 13 17.3
(155 )
1 46 29.7
2 38 24.5
3 18 11.6
(52 )
1 18 34.6
2 10 19.2
3 5 9.6
(65 )
1 21 32.3
2 16 24.6
3 7 10.8
(43 )
1 19 44.2
2 5 11.6
5 11.6
(70 )
1 31 44.3
2 15 21.4
3 11 15.7
(49 )
1 26 53.1
2 10 20.4
3 6 12.2
(78 )
1 23 29.5
2 16 20.5
3 11 14.1
(41 )
1 10 24.4
2 7 17.1
3 6 14.6
Copyright © 2010 JETRO. All rights reserved. 30
( )
(9)
692 38.16
� /38.1
� 16 68.8
(44.2 ) (38.8 ) (34.6 )(29.7 ) (29.3 )
( )10
－19－