iiba italy chapter aperitivo serale bawi experience v03
TRANSCRIPT
IIBA®, the IIBA® logo, BABOK® and Business Analysis Body of Knowledge® are registered trademarks owned by International Institute of Business Analysis. CBAP® and CCBA® are registered certification marks owned by International Institute of Business Analysis. Certified Business Analysis Professional, Certification of Competency in Business Analysis, Endorsed Education Provider, EEP and the EEP logo are trademarks owned by International Institute of Business Analysis.
#BAWI2015 EXPERIENCEBridging the Gap between Strategy and ExecutionThe challenge for better business outcomes10th November, 2015
Milano & Roma
Prassede Colombo & Sara Lanciotti
IIBA® Italy Chapter President & Rome Branch Director
IIBA®, the IIBA® logo, BABOK® and Business Analysis Body of Knowledge® are registered trademarks owned by International Institute of Business Analysis. CBAP® and CCBA® are registered certification marks owned by International Institute of Business Analysis. Certified Business Analysis Professional, Certification of Competency in Business Analysis, Endorsed Education Provider, EEP and the EEP logo are trademarks owned by International Institute of Business Analysis.
BAWI introduction
Prassede Colombo IIBA® Italy Chapter
Kashif Riaz,
IIBA® Regional Director EMEA Region
Stephen Ashworth,
IIBA® President and CEO
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BAWI Path for …. Business Value
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From IIBA’s BA Framework to actions for Delivery Value
Define the Right Strategy
Monitor Solution Implementation, TraceabilityFinalize Requirements Analysis & Design
Validate Implemented Solutions
Address the Right Solution
Monitor Results in Field
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Bridging Strategy to Execution
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We Are in EMEA Region
# chapters : 24# IIBA Members: 3868# CBAP: 891# CCBA: 142
Kashif Riaz, Regional Director IIBA,
EMEA Region
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Core Purpose IIBA & Chapters
Support the Core Purpose in Italy and in EMEA Area
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Italy
News from BBC in Las Vegas
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We Are GLOBAL
# chapters : 116# IIBA Members: 29,000 +# Corporate Members: 240+ # CBAP: 5500+ # CCBA: 775
Stephen Ashworth,IIBA President and CEO
Reshaping theGlobal Vision of
Business Analysis
Stephen Ashworth,President and CEO
September 2015
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Local Connections. Global reach.
• Global Tour focuses on supporting local opportunities and creating opportunities to expand global reach
• Significant opportunities are emerging
• It is time to take a significant step forward
• Implementation of flexible, sustainable model
• Build networking, volunteering and mentoring opportunities
• Corporate connectivity
• Support to grow the business analysis discipline
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FROM STRATEGY TO BUSINESS RESULTS: THE BABOK ® GUIDE V3 FRAMEWORK
Michele Maritato
IIBA® Director
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What is Strategy?
• Strategy Definition
• Strategy Implementation
• Strategy Execution
Strategy in company is the art and science of leading a company to success.The objective of the CEO, is to define, implement and execute the strategy.
How
What
How well
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OpportunitiesThreats
From Strategy to Business Results
STRATEGYDEFINITION
STRATEGYIMPLEMENTATION
STRATEGYEXECUTION
“However beautiful the strategy, you should occasio nally look at the results ” (Sir Winston Churchill)
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advanta ge” (Jack Welch)
Constant status of CHANGE
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Can Business Analysis help in overcoming these challenges?
And if yes, how?
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What is Business Analysis
• “The practice of enabling change in an enterprise by defining needsand recommending solutions that deliver value to stakeholders”
• The Business Analyst as a Change Enabler
• Understand the business context , the stakeholders
• Elicit needs and concerns
• Define the problem , create alignment
• Identify the root causes
• Define the solution , Innovate
• Describe the solution , assess the full impact and risks
• Communicate and “sell” (consensus) the solution
• Motivate people to work towards the solution
• Work with the people to implement the solution
• Validate the solution
• Evaluate the performances of the solution
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Conclusions
• Strategy Definition, Implementation and Execution put the Organization in a continuous state of change
• Business Analysis is a fundamental discipline to dominate this continuous state of change
• Business Analysts as Change Enablers provide value to Strategy Definition, Implementation and Execution at all levels of the Organization
• The Babok® Guide is the standard defined by the IIBA®
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A PERFECT STRATEGY WITHOUT EXECUTION AND TRACKING: A USELESS EXERCISE
Angelo Pansini
Finmeccanica Land & Naval Systems Division
Strategy Director at Selex ES
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Even an outstanding Strategic Plan, without an effe ctive Execution, is a useless exercise
Business Analysis represents the indispensable tool to feed a Strategic Plan, and make its execution effective
INTRODUCTION
Effective strategy execution should be based on two pillars
1. A set of pre-requisites that must characterize the Company strategy
2. A clear, shared and applied toolset for strategic control
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PRE-REQUISITES FOR A “HIGH QUALITY” STRATEGY….AND EXECUTION
DISTINCTIVE
DESCRIPTIVE
CREDIBLE
CONCRETE
MEASURABLE
1
2
3
4
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A «Smart Strategy»
The «Right Execution»
From strategy, objectives and actions shall be defined, which must refer to relevant timeframesAnd has to be monitored
Strategic objectives shall be perceived by the organization as realistic, achievable, and consiste nt with available resources and competitive levers
What differentiates ourselves from our competitors, making us - if possible - “unique” (core capabilities )
Who is the customer ? What does he value ?Where and with whom do we compete ?How effective is our offer proposition ?How do we coherently shape the strategy ?
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In conclusion ……….
Implement a structured , conscious ,“ fact-based ” process
Identify and apply tools to track and check the process
Ensure the alignment between Strategy (Strategic Plan) and key figures
(Budget/Plan)
STRATEGY
EXECUTION
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Jack Welch
Chairman and CEO of General Electric
between 1981 and 2001. During his tenure at
GE, the company's value rose 4000%
“If you don’t have a competitive advantage
don’t compete”
….. but, at the end of the story ….
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The digital transformation journey:Business Analysis to drive better business outcomes
Giuseppe D’AmelioInformation Management Solutions & Services Director at Canon Italia
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WHEN and HOW companies have to TRANSFORM into digital?
Presentation The digital transformation journey: Business Analysis to drive better business outcomes
DIGITAL TRANSFORMATION
BUSINESS AS USUSAL
OPTIMIZATION
ENHANCEDBUSINESS
OPPORTUNITIES
Corporate Life Span is decreasing year over year, at the present rate, 75 percent of S&P 500 incumbents will be gone by 2027 .
Source: Standard & Poor’s
By 2020 , more than 7 billion people and businesses, and at least 35 billion devices , will beconnected to the Internet .Source: Gartner
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Why Business Analysis
Presentation The digital transformation journey: Business Analysis to drive better business outcomes
George Santayana« Those who cannot remember the past
are condemned to repeat it »
BABOK provides proven GUIDELINESto AVOID COMMON MISTAKES .
To obtain the FULL BENEFIT it is important to ADAPT it based on specific Business & Technology Needs and Domain .
26Presentation The digital transformation journey: Business Analysis to drive better business outcomes
Key business analysis knowledge areas in digital transformation
Key techniques to ENHANCE BUSINESS OPPORTUNITIES come from STRATEGY ANALYSIS
USE CASES and BUSINESS SCENARIOS
BUSINESS CASE
DIGITAL TRANSFORMATION
BUSINESS AS USUSAL
OPTIMIZATION
ENHANCEDBUSINESS
OPPORTUNITIES
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BUSINESS CASE
New business models developed through classic economics tools : the “Business Case”
Presentation The digital transformation journey: Business Analysis to drive better business outcomes
It provides the insight and understanding necessary to support MANAGEMENT DECISIONS and INVESTMENTS
Reference Context
Assumptions
Cost & Benefits
Sensitivity and Risks
Recommendations
It’s important to identify and analyze Optional SCENARIOS to explore Enhanced Business Opportunities
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Use case: from business needs to business case and solution
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Chat&Cash: Can mobile payments be Social?
Antonella VerziniHead of Issuing and Acquiring Unit at Banco Popolare
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Why Banco Popolare joinedBA methodology ?
Chat&Cash: can mobile payments be social?
How three of the BA knowledge areas support the delivery of business value before, during, and after the life cycle of a project
Sou
rce:
BA
BO
K®
Gui
de V
3
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Chat&Cash :a successfull(?) BA application case history
Chat&Cash: can mobile payments be social?
Sou
rce:
BA
BO
K®
Gui
de V
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Analyze CurrentState
DefineFutureState
AssessRisks
DefineChangeStrategy
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Analyze CurrentState
DefineFutureState
AssessRisks
DefineChangeStrategy
Business Model Canvas
Mind Mapping
Focus Groups
Sou
rce:
BA
BO
K®
Gui
de V
3Analyze current state
Main used techniques :
Benchmarking and Market Analysis
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Analyze CurrentState
DefineFutureState
AssessRisks
DefineChangeStrategy
Sou
rce:
BA
BO
K®
Gui
de V
3Opportunities
Main used techniques :
Benchmarking and Market Analysis
Acceptance and Evaluation Criteria
Brainstorming
Business Capability Analysis
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Analyze CurrentState
DefineFutureState
AssessRisks
DefineChangeStrategy
Sou
rce:
BA
BO
K®
Gui
de V
3Risks evaluation and strategy
Estimation
Financial Analysis
Brainstorming
Main used techniques :
Risk Analysis and Management
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Expo 2015 Digital Cloud Smart City Why Business Analysis is Key?
Fabrizio RapisardaExpo 2015 Engineering & Service Manager Director
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Expo Milan 2015 Expectation and Complexity
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The role of Telecom Italia: Technological Enabler of Expo Digital Smart City
TLCTLCTLCTLCInfrastructure
FirstFirstFirstFirstPartner
to join EXPO
2011201120112011September
we started tosupport Expo
ServicesServicesServicesServices
Platforms &Platforms &Platforms &Platforms &Applications Applications Applications Applications
CloudCloudCloudCloudInfrastructure
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StakeHolderStakeHolderStakeHolderStakeHolder
• work with stakeholders to identify and understand their needs and concerns, and understand the environment in which they work
How have we addressed the complexity?Business Analysis Approach
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Milan Expo2015 Stakeholders Analysis and classification
International Instituituions
Partners Eco-System
EXPO Shareholders & Country Institution
Participants CountriesCommunication&Media
Corporate
Citizen
Visitors
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3
4
6 5
8
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• Italian
• Foregneirs
• ...
• National Government
• Local Institutions
• TV
• advertising agencies...
• Governments of participantcountries
• ...
• From Milan
• From Italy
• Worldwide
• ...
• Partner & Sponsor
• Providers
• ...
• BIE (Bureau International des Expositions)
• ...
• TI
• CISCO
Expo 2015 SpA
Main Stake holder Business Stake holder
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BAWI 2015 How Organizations are Bridging the Gap between Strategy and Execution?
Chairman: Angelo Pansini, Prassede Colombo
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ROUNDTABLE DiscussionHow Organizations are Bridging the Gap between
Strategy and Executionsharing the experiences with
AWARENESS of the Needs of Business Analysis ENGAGEMENT of Decision Makers: Actions for Bridging…
through BA Capabilities
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BA & Business Analyst Challenge
INNOVATION
ImprovementInnovation OperationsStrategy
Sources: Prassede Colombo: PM-BA Business Analysis Competencies: BABOK Guide & Business Analysts,Kevin Brennan - The Past, Present, and Future of Business Analysis
CHANGE
BA
Mat
urity
BAWI 2015AWARENESS of BA Needs ENGAGEMENT of Decision MakersActions for Bridging… through BA Capabilities
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BAWI 2015 SponsorThanks to Our Sposor
for helping the BA growing and for
sharing their experiences with us
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What's next ?
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Italy
News from BBC in Las Vegas
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Who we are:IIBA Italy Chapter Board
Luigi PantarottoVP Marketing & Communications
Prassede ColomboPresident
Riccardo ConturbiaVP Operations
Gaetano LombardiVP Treasurer
Carlo LiberaleVP Education
Vito SavinoDD Communications
Luigi regaVP Secretary
Leonardo ZanchiDD operations
Sara LanciottiRome BranchDirector
Filippo Dall’OlioRome BranchDeputy Director
Alessandro RogoraBranches Coordinator
IIBA Italy Chapteractive volunteers
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• Join IIBA Italy Chapter, contact the Chapter: you can participate to interestinginitiatives
• [email protected]• www.italy.iiba.org
http://goo.gl/q5sYt
www.slideshare.net/IIBA-IT
https://twitter.com/iiba_italy
http://www.facebook.com/ItalyIIBA
CONTACT IIBA Italy Chapter
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News from BBC in Vegas
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