ihrsa 2014 technology roundtable

CONTENT

DATE EVENT3/13/2014 1:30PM @IHRSA #IHRSA2014

FITNESS TECHNOLOGY ROUNDTABLETECHNOLOGY’S IMPACT ON THE HEALTH CLUB INDUSTRY

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ROOM 17A THURSDAY MARCH 13TH 1:30PM

ROUNDTABLE PANEL - BRYAN O’ROURKE OF FIT-C#IHRSA2014 - TECHNOLOGY AND THE FUTURE OF THE HEALTH CLUB INDUSTRY

STEVE GROVES | VP & CIO GOODLIFE RASMUS INGERSLEV | CEO FRESH FITNESS

BILL MCBRIDE | CEO ACTIVE SPORTSJASON BURATTI | LEGAL EXPERTOTHER DISTINGUISHED GUESTS

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Fitness Industry Technology Councilwww.fittechcoucil.org

this content available @ bryankorourke.comfittechcouncil.org

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THE INDUSTRY IS CHANGING

TECHNOLOGYCONSUMERSGLOBALISM

#IHRSA2014 INFLUENCE OF TECHNOLOGYA GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY

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3KEY DRIVERS

TECHNOLOGY TRENDS

INTERNETMOBILITY

CLOUD PLATFORMS


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3KEY DRIVERS

CONSUMER TRENDS7

“ITS A BRIGHT FUTURE FOR THOSE WHO ADOPT THE RIGHT TECHNOLOGIES AND A GLOOMY ONE FOR THE REST.”

MARCOS REQUENA CEO PAVIGYM


PHILLIP MILLS - THE FUTURE OF FITNESS WHITE PAPER

“They will want fitness to be shaped around

them. They will ask our industry to become

more people-centric.”

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MICHAEL BRUNO - CHAIRMAN & CEOOWNER OF STARTRAC & STAIRMASTER BRANDS

“Those who embrace new technologies in the club

industry will have an exciting future.”

Michael Bruno

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HOW WILL THE CLUB INDUSTRY EVOLVE ?




BILL MCBRIDE | CEO ACTIVE SPORTSJASON BURATTI | LEGAL EXPERTOTHER DISTINGUISHED GUESTS

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LET’S HEAR FROM YOU AND OUR GUESTS

FIT-C MEANS STANDARDS

INTEROPERABILITY STANDARDS:FITTECHCOUNCIL.ORG

TCP/IP - INTERNETWIFI - WIRELESSGSM / TDMA - MOBILE

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1. What Do You See As The Biggest Changes For Clubs Due To Technology In The Next 5 Years ?

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#IHRSA2014 THE INFLUENCE OF TECHNOLOGY

IS THE INTERNET MAKING MANY MEMBERS SMARTER AND THE MARKET MORE

COMPETITIVE OR JUST DIFFERENT ?A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY

2. Where Is Member Experience And Related Content Delivery For Virtual Group, PT, Etc. Headed?

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WILL EXPERIENCES NEED TO BE DELIVERED INSIDE AND OUTSIDE CLUBS ? HOW WILL VIRTUAL

INSTRUCTION PLAY A PART IN THIS ?


A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY

3. Will The Wearable Movement Create Opportunities Or Is It A Threat For Clubs ?

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LIKE CAR INSURANCE, WILL YOUR HEALTH SCORE DETERMINE WHAT YOU PAY FOR HEALTH CARE? WILL OUTCOMES BECOME

A BIG PART OF THE BUSINESS ? HOW WILL COMPETITION FROM BUSINESSES LIKE WALLGREENS

IMPACT THE INDUSTRY ?



4. What Challenges Do You See In Clubs Adopting New Technologies?

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ARE COSTS THE KEY BARRIER TO ADOPTION ? HOW CAN CLUBS KEEP UP WITH CHANGING TECHNOLOGY ?



5. What Do You Think About The Need For Collaboration On Industry Standards And Interoperability ?

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ARE CONSUMERS LOOKING FOR INTEGRATION ? SHOULD MEMBER INTERACTION BETWEEN

DEVICES AND EQUIPMENT BE SEEMELESS ?



6. How Will Mobility Impact The Club Industry?

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CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY

A GLIMPSE AT TOMORROWS HEALTH CLUB

IS THE USE OF SMARTPHONES HERE TO STAY IN CLUBS ? HOW ARE PRIVACY ISSUES BEING

HANDLED ? MOBILE PAYMENT SYSTEMS ARE THEY AN OPPORTUNITY ?

7. How Are Clubs Using Social Media And Digital Marketing ? Are They Doing It The Right Ways ?

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CAN CLUBS HIDE FROM MEMBER SENTIMENTS ? WILL PROSPECTS AND MEMBERS CONTINUE SEEKING

FEEDBACK VIA SOCIAL NETWORKS ? HOW CAN CLUB BRANDS DEAL WITH THESE CHANGES ?

8. Is Technology An Important Enough Pillar In The Thinking Of The Future For Club Brands ?

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HAS THE INDUSTRY HAS LEGGED BEHIND OTHERS ? IS DISRUPTION FROM TECHNOLOGY IMPACTING CLUB

BUSINESS MODELS ?



BILL MCBRIDE | CEO BCM3OTHER DISTINGUISHED GUESTS

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THANK YOU

CONTENT

DATE EVENT3/13/2014 1:30PM @IHRSA #IHRSA2014

FITNESS TECHNOLOGY ROUNDTABLETECHNOLOGY’S IMPACT ON THE HEALTH CLUB INDUSTRY

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THANK YOU FOR ATTENDINGVISIT FITTECHCOUNCIL.ORG

ihrsa 2014 technology roundtable

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