ih&ra hotel booking platform introduction to ih&ra online booking platform project 1

IH&RA Hotel booking platform

Introduction to IH&RA online booking platform project

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Summary:

1. Who are we: Our Group

2. IH&RA Project

3. Objectives

4. Home page project

5. The hotel website and booking engine

6. Operating structure

7. Conclusion & Strategy

8. References

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1 WHO ARE WE - OUR GROUP

Our group :Group of companies owned by or close partner with the LG Finance Group :

• Minerall Communication : marketing & communication company with a particular focus on SEO and website development dedicated to the tourism and hospitality industries• Johnson & Lewis : financial consulting, fund raising and financing• LG Finance : equity investments, business consulting

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2 IH&RA PROJECT

Initiated at the 49th annual IH&RA congressheld in Katmandu in November 2011 :

• Develop and operate an international Website and Booking Engine for hotel reservation

• Designed and created by the hoteliers for the hoteliers

• Bookings directly with hotels members

• Low commissions to recover for the finances invested

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2 IH&RA PROJECTMain features

• Available in English, French, Spanish, Chinese, Arabic languages

• A loyalty system to get freebies

• Global membership of national associations (IH&RA), each national association providing its database

• Hotel apartments will also be included

• Automatic generation of mini-website for each hotel designed for internet booking

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3 OBJECTIVES

One major goal:

Increase in revenues and profitability for the whole hospitality industry

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3 OBJECTIVESTargets:

• A special focus on user-friendliness and effectiveness for the all chain :

• SEO and search engines’ first page appearance for traffic• User-friendliness for hotels’ clients and net surfers : quick and easy booking process• User-friendliness for members : ease of management and administration• Notoriety increased for IH&RA, national associations and hotels

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• Attractiveness for members:• Easier management of capacities and rates• Easier administration (eg commissions follow-up, reconciliation and payment)• Increased presence on the internet• A tool for generating more business

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• Attractiveness for net surfers:• A large, comprehensive and diversified offer• User-friendliness• Loyalty program• Perception of the IH&RA as a label for excellence and quality

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4 Home page project

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Booking platform


5 THE HOTEL WEBSITE AND BOOKING ENGINEThe booking platform relies on a program whose purpose is to treat the whole process of booking all types of accommodation via the Internet.

The booking Platform is made of three modules:

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5 THE HOTEL WEBSITE AND BOOKING ENGINE

SUMMARYIt is the administrative interface of the Booking System

• Members’ details registration• Charge the commissions generated• Access to a set of tools for activity analysis

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Main functions

• Institutional Management in distributed hotels and / or members

• Activity report for each member

• Billing / Regularization

• Analysis Tools

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Dedicated and private area for each hotel

Platform-Manager allows the manager of a registered hotel to access and update all information related to its business in real time and in full confidentiality (protected area, secure access).

Platform-Manager can be set to allow for restricted access to management modules according to profiles

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Main functions

•Customized homepage displaying private information

•Description of the hotel

•Rates and stays Management

•Special offers Management

•Planning management

•Activity follow-up

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The intuitive interface for clients’ bookings

The search engine Platform-Client offers several options to the Internet user

The effectiveness and simplicity of the booking engine lead the Internet user through a 3-click booking process

The Platform-Client interface offers other powerful and fundamental features

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Main functions

•Search for accommodation according to various criteria

•Choice of accomodation and securitised payment

•Quickbook

•Access to related services when selected (e.g. travels, cars rentals…)

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6 Operating structure

A dedicated structure will be set up to efficiently manage, run and maintain the platform.

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7 CONCLUSION & STRATEGY

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7 CONCLUSION & STRATEGY

Current stage …

We advise IH & RA to ensure the long-lasting success of this project by retaining control of its booking engine.

We are therefore ready to transfer :• the mastering of the expertise required• the knowledge of the appropriate technology• the ability to maintain and develop the platform.

With its experience and advice in tourism and hotel bookings (see references thereafter), our group is committed to successfully implement the methods and concepts presented in this document.

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8 REFERENCES www.cote.azur.fr

www.federal-hotel-tunisie.com

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www.fr.federal-hotel.com


8 REFERENCESwww.aux-antilles.fr www.cuisine-francaise.com

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Thank you for your attention

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ih&ra hotel booking platform introduction to ih&ra online booking platform project 1

Documents

ihra hotel

booking platform slide

hotel platformmanager

hotel website

hotel rates

booking engine dedicated

hotel reservation

registered hotel