ih49eng cathedrals of the sea 27sept11 european tourism day

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27 September: European Tourism Day 2011 European Cathedrals of the Sea: Cultural tourism strategies for industrial landscapes arch. Francesco Calzolaio, president association Venti di Cultura, Venice www.ventidicultura.it [email protected]

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Page 1: Ih49eng cathedrals of the sea  27sept11 european tourism day

27 September: European Tourism Day 2011

European Cathedrals of the Sea: Cultural tourism strategies for industrial landscapes

arch. Francesco Calzolaio, president association Venti di Cultura, Venice

www.ventidicultura.it [email protected]

Page 2: Ih49eng cathedrals of the sea  27sept11 european tourism day

Prolegomena: European Project for a European network of Ecomuseums, 2004 / 6, Program Culture2000 DGXII

The exhibition dedicated to industrial heritage between land and sea has visited nine European countries, from the archipelago of Turku (above) to the lagoon of Venice, from the Danube delta to the Bay of Hyeres, from the Gulf of Thessaloniki to Barcelona to Viana do Castelo

Page 3: Ih49eng cathedrals of the sea  27sept11 european tourism day

The Project on Ecomuseums generated two Italian disseminations: one concerns a guide to the disused industrial heritage on the Italian coast

I edited the volume on the "cathedrals of the sea", as they call this former chemical plant Fim in Porto Sant 'Elpidio, with the contribute of thirty six colleagues

www.cattedralidelmare.it

Page 4: Ih49eng cathedrals of the sea  27sept11 european tourism day

The book was followed by the cultural cabotage Cathedrals of the Sea,promoted by Venti di Cultura, 2007/9

Where local administrations are involved at conferences, from Iglesias at Gaeta, to Taranto from Syracuse, from Macerata, to Venice

www.cattedralidelmare.it

Page 5: Ih49eng cathedrals of the sea  27sept11 european tourism day

With the directors I've edited the guide to the museums of material culture, environment and production, from San Donà to Chioggia, from Stra to Mira, from Valle Averto to Pellestrina, from the Arsenal to Murano and Burano

www.lagunalonga.it

la seconda disseminazione italiana del progetto europeo riguarda la rete museale: Stanze dell'ecomuseo della laguna di Venezia, 2009

Page 6: Ih49eng cathedrals of the sea  27sept11 european tourism day

The 2010 National Geographic survey on UNESCO sites says: "A sense of degradation that makes almost regret the tourists to be came", because he is condemned to be "complicit in the degradation of the city"

It's necessary a decongestion of the central area, where the daily life of citizens in danger of suffocation, if the city is reduced to theme park citizens are likely to be fish in an aquarium

www.lagunalonga.it

Page 7: Ih49eng cathedrals of the sea  27sept11 european tourism day

a cultural cabotage diverge the tourist flows on the spread museum network

a sequence of "heritage walking" that follow the slow rhythm of the lagoon boats to the rediscovery of the material culture in museums of production and environment, they are sites that become gateways to the cultural and productive heritage, both for citizens and tourists.

www.lagunalonga.it

Page 8: Ih49eng cathedrals of the sea  27sept11 european tourism day

TECCN, the Europan Grundtvig Project “Territorial Cultural Networks for Citizens”, is based on a selection of outstanding local resources, that defines the identity of a socio-geographical territory.

territories island of Malta. 1

gulf of Thessaloniky 2city of Brussels 3 river Po delta. 4

lagoon of Venice. 5

resources1. environmental heritage2. museum heritage3. productive heritage4. archaeological heritage5. immaterial heritage

www.culturnet.net

3

2

5

1

4

Page 9: Ih49eng cathedrals of the sea  27sept11 european tourism day

from the local network to a common frame of areas and institutions:the traveling exhibition

The five partners have expanded the network to other four in the exhibit, and ten other in the portal, to test the participatory approach of the social/cultural network, as a global territorial marketing

www.culturnet.net

Page 10: Ih49eng cathedrals of the sea  27sept11 european tourism day

a selection of the cultural resources of the lagoon as anchor-points  of the water route

Page 11: Ih49eng cathedrals of the sea  27sept11 european tourism day

from the local network to a common framework of areas and institutions:the exhibition select 3 resources for 5 topics in each territory

www.culturnet.net

Page 12: Ih49eng cathedrals of the sea  27sept11 european tourism day

from the local network to the possible structuring of a node:an interpretive center of the salt marshes in the islandIn my project the beautiful path around the New Lazzaretto, within the middle-age walls and the the sandbank and can be equipped to interpret the cultural landscape

www.francescoclazolaio.it

Page 13: Ih49eng cathedrals of the sea  27sept11 european tourism day

from the local network to the “social” network: the Culturnet portal

www.culturnet.net

The portal presents a selection of cultural resources of each partner in a common framework and interactive, to encourage the participation of each actor

Page 14: Ih49eng cathedrals of the sea  27sept11 european tourism day

Thank you!

See you soon, maybe at the next Lagunalonga...

[email protected]