ih catalyst x bmicro personal branding workshop
TRANSCRIPT
Personal Branding
Innovators Hub x bmicro Mark Russell
forget personal branding and focus on your personal identity + characteristics
personal brand or your personality?
“Who you are is defined by the scope of your consciousness”
John Locke
today we will connect your personal interests to a problem that you can solve
Don’t be this guy...
Be more like this guy...
“In the midst of chaos, there is also opportunity”Sun-Tzu
ikigia = the reason for being
activity 115 mins
PROBLEM SOLVING
Personal interests
Local problems
Global problems
global problems + local problems x personal interests = ikigia
ikigia = the reason for being
activity 2 15 mins
SETTING GOALS TO ACHIEVE
“You don’t hit a target you don’t aim for”Jordan Peterson
Professional
ExperiencesRelationships
Learning
0-12 months
Professional
ExperiencesRelationships
Learning
1-3 years
Professional
ExperiencesRelationships
Learning
3-5 years
A lot can happen in a year.
a framework to help
activity 3 5 mins
PURPOSE
“The two most important days in your life are the day you are born and the day you find out why”
Mark Twain
write down what feels right
activity 4 10 mins
INFLUENCERS
micro influencers
&
macro influencers
Personal network
Current customer's & client's
Bloggers, journalists, editors, academics, researchers
Professional network
Decision makers
People of influence
activity 5 15 mins
CONTENT
create content
vs.
curate content
Write
Draw
Paint
Design
Talk
Feedly
Google Alerts
Pinterest Boards
Twitter Lists
Subreddits
activity 610 mins
ENGAGEMENT
a model to help
activity 65 mins
ENGAGEMENT
action plan
1. Check email2. Look at Google Alerts3. Go to Feedly4. Buffer to schedule5. Share in FB Groups6. Monitor Twitter Lists7. Use automated likes8. Review likes
1. Sign up to meetup2. Sign up to eventbrite3. Local mailing lists4. Attend events 5. Break the ice
repeat.
activity 715 mins
THINKING ABOUT THINKING
“If you desired to change the world, where would you start? With yourself or with others?”
Alexander Solzhenitsyn
the invisible hand + the self = helping more people you care about & personal fulfilment
