igt business beakfast 250610
DESCRIPTION
Presentation to business owners covering pre presentation survey results and a few sample slides.TRANSCRIPT
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Is your company using or intending to use any of the following Social Web technologies or tools?
25 responses
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If you are using or intend to use some form of Social Web technology or tool, what is the purpose of that use?
25 responses
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Do you believe that for your area of work there is a fundamental idealogical shift in how business is or will be conducted partly as a result of new social web technologies and practices? If yes can you select the items that most represent this shift?
25 responses
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http://www.flickr.com/photos/jurvetson/17095584/
Pace of Change
Rate ofInnovation
past century past decades today
Deming
McGregor
Sloan
1860 1890 1920 1950 1980 2010
McCollum Taylor
Inflection point for
much needed boost?
Sour
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ary
Ham
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Sour
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ary
Ham
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009
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5
the social customer
http://www.flickr.com/photos/marc_smith/4700843782/in/photostream/
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listenrespondservecollaboratebuild experience
customer acquisitionhttp://www.flickr.com/photos/fotologic/242616844/sizes/o/
noshou(ng
to
buybuy
buy
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Use technology to “listen”, understand, quickly respond to preferences
Integrate marketing with design/manufacturing - involve customers early in development
Customer becomes “co-producer” and loyal
CorporateInteraction
Study carried out by Stephen Danelutti 1996
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Engaging platforms
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Allow to comment and vote
Capturing business activities
seeding conversation and activity
Participate in pooling
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10
Tracking colleagues
Capturing status updates
Comments to elaborate
Capturing expertise
Community in Action