How Metaphors shape our culture and daily language

INTRODUCTION TO MORALITY, RITUALS AND A FRAMEWORK FOR OUR INTERNAL COMPASS.

ER…

MANIFESTATION OF METAPHORS: ADVERTISING

ORIGIN OF METAPHORS

NEW SOURCES OF METAPHORS TRANSFORM OUR THINKING

CLOCK: REGULARITY, ORDER & EXPLANATION OF THE UNIVERSE

CLOCK: PHILOSOPHY, POETRY & RELIGION

CLOCK: CONTEMPORARY SYMBOLIZATION

SHIP: NEW VOCABULARY

WHO’S AT THE HELM?

LOOSE CANNON

FIGUREHEAD

CLEAR THE DECKS

SHOW SOMEONE THE ROPES

FLYING THE FLAG

WITH FLYING COLORS

WEATHERING A STORM

WAR: METAPHOR FOR ARGUMENT

INTERNET: NEW MODE OF EXPRESSION

THANK YOU