Getting user feedback through in-lab 'immersive' study Sukhada Jog

Research objective

• End to end user experience

• Online and offline

• Keeping it real

• Product confidentiality

Collect photos

Create photo book

Photobook delivery

Flickr Experience

ONLINE OFFLINE

INTANGIBLE TANGIBLE

Phase 1 Phase 2

1:1 in-lab user interview + usability study – (75 mins)

Users own account & photos

Phase 1: Online

Phase 2: Final product delivery

Impact

• Gathered feedback on the end-to-end experience

• Recreated Immersive experience

• Retained confidentiality

Limitations/learning

• Time was limited (Users felt rushed when making the book)

• This process didn’t involve the ‘before’ process …collecting photos (before uploading them online)

• The natural environment was absent 

When your photos are the story, its never easier to create a beautiful photo book.