ign middle east - tbreak mediaign middle east 2015 media kit proprietary &...

IGN Middle East 2015 Media Kit www.ign.com

Proprietary & Confidential Proprietary & Confidential Part of Tbreak Media

Part of Tbreak Media

A division of twofour54

Part of IGN Entertainment

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ABOUT US


A Division of Newscorp Part of Tbreak Media Part of Tbreak Media

A division of twofour54 Part of Tbreak Media


IGN is the biggest gaming website in the world respected by millions of fans and industry professionals. With high grade reviews, features and videos covering anything and everything related to Video Games, IGN is considered as the industry leader. Internationally, IGN is available in over 13 languages and 17 locations with more to follow. The Middle Eastern version of IGN was launched in the first half of 2012 with two objectives- to report on the video games industry in the Middle East as well as to Arabize the content to gain a much wider audience from the region. Within a short span of under two years, IGN Middle East has become the most reputable gaming community in the Middle East. Besides the website, IGN Middle East also organizes gaming events such as IGN Convention throughout

the Middle East that attracts thousands of visitors and showcases the latest in gaming, movies and pop culture. Owned and operated by tbreak media with the backing of Abu Dhabi Media Zone Authority's subsidiary twofour54, IGN is a part of the powerful network of websites including tbreak.com and AskMen.com. Working with us ensures you the right audience. Abbas Jaffar Ali Publisher IGN Middle East

A word from the publisher

LETS TALK NUMBERS...

Part of Tbreak Media


Visits: 1,955,285 Page Views: 3,553,240

Video Views: 2,402,000+

Source: Google Analytics, December 2014 82% MENA traffic

Video views are primarily UAE, Saudi Arabia and Egypt

4

IGN knows the video games audience Detailed market segmentation identifying profiles of the target audience

4

Alpha Influencers are

incredibly social online,

and participate in online

gaming communities.

They are likely to

comment on articles.

They also like to check

out the latest gaming

news and reviews

online.

Traditional Core’s

online activities center

around gaming whether

it be reading game

reviews, downloading

apps or games to their

mobile phones or

downloading paid

content for their

consoles.

Social Mainstreams love online video. Engaged with

social media and digital content. They are very likely to

watch online video and visit social networks. High

propensity to consume online news.

Part of Tbreak Media Part of Tbreak Media



15 – 35 Year Olds Primarily Male

5

And the audience knows IGN Page Views from the Middle East and North Africa

5 Part of Tbreak Media

723,147

747,143

473,239

144,041

284,699

169,876

110,351

148,385

752,359

UAE

Saudi Arabia

Egypt

Jordan

Kuwait

Lebanon

Bahrain

Qatar

Other MENA *




* Other MENA - Morocco, Oman, Iraq, Algeria, Tunisia, Syrian Arab Republic, Palestinian Territories


This is what makes us unique:

1. Middle East-focused content. 1. A team of over 15 gaming editors in the

Middle East (Over 30 world wide).

2. Website available in English and Arabic.

3. Over 81% MENA audience.

4. Highly influential consumer audience who have the penchant for the latest games and movies.

WHY IGN Middle East?





The biggest gaming website in the world is also the biggest in the Middle East.


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SOME OF OUR ADVERTISERS






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ADVERTISING POSITIONS





Leaderboard

MPU

Background

Background


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ADVERTISING RATES


A Division of Newscorp

Product Size Max file size CPM Rate

Leaderboard 728 x 90 40kb $40

Expandable Leaderboard 728 x 90 40kb $50

MPU 300 x 250 40kb $40

Expandable MPU 300 x 250 40kb $50

Half Page Banner 300 x 600 60kb $60

Site Takeover Leaderboard: 728 x 90

MPU: 300 x 250 Background: 1600 x 1200

Leaderboard: 40kb MPU: 40kb

Background: 100kb $100

Bespoke Site Takeover Custom Custom $180

Overlay Limited by screen size 80kb $75

Interstitial Banner 640 x 480 100kb $80

Video Pre-Roll $60





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EMAIL ADVERTISING





Product Database Size Size Max file size Rate ($)

IGN EDM 21,000 640px wide, Any height 100kb $2,000

IGN e-Newsletter Sponsorship 21,000 750x200 px 100kb $750

EDM IGN’s Electronic Data Mailers are incredibly effective and can be dispatched within 24 hours of booking. Your message straight to our subscriber’s inbox.

E-Newsletter Banner Massive 750x200 pixels banner right under the newsletter masthead. The newsletter will feature your banner as well as IGN content selected by our team of editors.


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SPECIAL EXECUTIONS





Product Size Max file size Rate ($)

Microsite On request On request On request

Page Peels On request On request On request

Pushdown Banner On request On request On request

Surveys On request On request On request

Advertorials On request On request On request

Launch Centers On request On request On request

Product Size Max characters Rate ($)

IGN Database 5,000 mobile numbers 150 characters $1500


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EVENTS



IGN Convention Dubai – August 2014 IGN Con DXB is an event which attracts thousands of gamers, film fanatics along with comic collectors. The event is held at Meydan every year and encompasses Film, Gaming, Tech, Cosplay, Anime and Comics. The Convention will take place in August over two days. To request a media kit for IGN Convention Dubai, please email [email protected].

IGN Convention Bahrain – October 2014 Bahrain’s most popular video games, movies and pop culture event is set to return in October 2014. Held last year at Bahrain Exhibition Centre, the event attracted over 7,000 visitors proving to be one of the biggest events in the country. To request a media kit for IGN Convention Bahrain, please email [email protected].

Part of Tbreak Media Part of Tbreak Media Part of Tbreak Media



mailto:[email protected]



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EVENTS



IGN Convention Qatar – February 2015 IGN Con is set to be an amazing event considering the response from our events in Dubai and Bahrain. This event will cover Film, Gaming, Tech, Cosplay, Anime and Comics. To request updated information for IGN Convention Kuwait/Qatar, please email [email protected].

Part of Tbreak Media Part of Tbreak Media Part of Tbreak Media




CONTACT US


A Division of Newscorp Part of Tbreak Media

Hitesh Uchil Sales Director Tel: 04 338 4044 Mobile: 055 349 1875 Email: [email protected]

Sales Contacts

Abbas Jaffar Ali Publisher Tel: 02 401 2748 Mobile: 050 6249625 Email: [email protected]

For Press Releases [email protected]

Editorial Contacts




Sam McClusky Sales Manager Tel: 02 401 2749 Mobile: 055 350 6006 Email: [email protected]

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