igloo - canadian marketing association
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What's the Business Value of Social Software? Business Executives around the globe are trying to figure this out - and IGLOO Software can help!TRANSCRIPT
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© Copyright IGLOO Inc. 2009. All rights reserved.
Author: Yvette NanasiEmail: [email protected] Web: www.igloosoftware.comDate: November 2009
Finding the Business Value in
Social Software
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© Copyright IGLOO Inc. 2009. All rights reserved.
COMPANY PROFILE
• Publicly launched IGLOO Software in May 2008– Web 2.0 Expo, San Francisco
• Leading edge Web 2.0 community platform – Integrated suite of web publishing, content management, collaboration
and social networking features– Powers some of the largest organizations in the world
• Cloud Offering – SaaS– Augmented by a complete suite of turnkey
community services
• Head Office in Kitchener, Ontario• 45 employees
2
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© Copyright IGLOO Inc. 2009. All rights reserved.
Over the past 15 years the Web has
dramatically changed our lives forever.
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© Copyright IGLOO Inc. 2009. All rights reserved.
Web 2.0
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© Copyright IGLOO Inc. 2009. All rights reserved.
THE NEW “KILLER APP”• Consumer Social Networking
– Mainstream 2007– Free Software (with ads)– Fun & easy to use– Set up in seconds
• Central places on the web where people come together– Network– Share– Collaborate
• Most Popular Social Networks– Sharing photos, videos and views– Creating connections and
networks
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© Copyright IGLOO Inc. 2009. All rights reserved.
A HUGE OPPORTUNITY…
• Many organizations are searching for new tools and approaches to improve knowledge sharing, collaboration and networking
CSN for talent, knowledge and
relationship management.
Connect your isolated knowledge workers who
are on the road, in different offices or who
work in other time zones.
Stop vital corporate knowledge being trapped
in information silos like email, laptops and
enterprise applications.
Expand your understanding access and
utilization of your organizational expertise.
“ Social interactions drive business transactions ”
$ 4.6 BILLION Market
Source: Forrester Research
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© Copyright IGLOO Inc. 2009. All rights reserved.
Business is both a personal and social
activity... Companies don’t build products, do deals or make service calls...
...People do!
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© Copyright IGLOO Inc. 2009. All rights reserved.
Managing people is hard.
• Know-how• Skills• Ideas• Conversations• Experience• Expertise• Relationships
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© Copyright IGLOO Inc. 2009. All rights reserved.
Managing teams is even harder.
• Focus• Control• Buy-in• Ownership• Goals &
Objectives
• Collaborate• Share• Problem Solve• Measure• Learn
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© Copyright IGLOO Inc. 2009. All rights reserved.
Managing your entire company without
the right tools is darn near impossible.
Look Familiar ??
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© Copyright IGLOO Inc. 2009. All rights reserved.
NOT A NEW CONCEPT…
• Business Social Networking (BSN) has been around for over 100 years
– “Face to Face” meetings, conference calls, water cooler conversations are all early forms of CSN
• Today... Email is the #1 CSN applicationin world with over 90 billion messages sent daily Email now takes on average over
20% of a knowledge workers day.
Gartner Group
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© Copyright IGLOO Inc. 2009. All rights reserved.
INSIDE & OUT
Audience• Internal
(employees)Value Proposition
– Productivity• Talent• Knowledge• Relationships
Market• SME• G9K
Audience– External (prospects,
customers, partners, suppliers, alumni)
Value Proposition– Acquisition & Retention– Market Responsiveness– Engagement
Market• SME & G9K• Government• Healthcare• Associations, NFP’s
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© Copyright IGLOO Inc. 2009. All rights reserved.
If HP knew, what HP
knows, we would be
300% more
productive. Lou Platt
Former CEO, HP
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© Copyright IGLOO Inc. 2009. All rights reserved.
SOCIAL MEDIA MARKETING
• Search Engine Marketing– Advertise on key words
• Google• Yahoo!
• Site Advertising & Marketing– Advertise on key web sites– Based on click rates or impressions– Text and Media Ads
• Social Media Marketing
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Social Business Software In Action
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© Copyright IGLOO Inc. 2009. All rights reserved.
www.blackberrypartnersfund.com
BUSINESS CHALLENGEThe BlackBerry Partners Fund needed a
way to promote the fund online, coordinate developer challenges and for partners to complete a progressive due diligence for submitted business plans and then securely invite selected companies online to collaborate.
COMMUNITY SOLUTION• Online promotion and fund
awareness
• Online submissions of business plans
• Manage and coordinate 1,000s of applications and their status securely
• Gather partner feedback to facilitate due diligence
• Manage existing portfolio investments
BLACKBERRY PARTNERS FUND
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© Copyright IGLOO Inc. 2009. All rights reserved.
BUSINESS CHALLENGEMotorola needed a way to connect to
specific user groups together online to share best practices, trouble shoot issues and help guide future product directions.
COMMUNITY SOLUTION• Manage and coordinate over 100
distinct user groups and their activities
• Gather feedback on product features andset up test groups on new products
• Connect members via product usage& product types
• Create and disseminate customertestimonials & stories
MOTOROLA USER GROUPS
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© Copyright IGLOO Inc. 2009. All rights reserved.
BUSINESS CHALLENGEBrenda Halloran, Mayor of Waterloo
wanted to create an online community to promote more citizen engagement, stimulate open dialogue on issues and more transparency regarding local city issues.
COMMUNITY SOLUTION• Mayor’s blog
• Calendar of events and appearances
• Broadcast and promote initiatives and projects happening in Waterloo
• Dialogue with citizens and gather feedback
• Move towards transparency in local government
http://www.mayorofwaterloo.ca
CITY OF WATERLOO
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© Copyright IGLOO Inc. 2009. All rights reserved.
MEASURING (ROI)
• Do you get new products and services to market—faster?• Are there resulting cost reductions in existing business units
because of improved processes and access to information?• Has the community improved knowledge sharing (i.e. best
practices and tools that improve the quality of processes, products or services)?
• Are you better connected to your customers, partners and suppliers? Are they more satisfied? Has your retention improved? Are they more informed?
• Have knowledge, resource and expertise sharing accelerated the rate of innovation across your organization? Are your employees generating new product or service improvement ideas?
• Employee satisfaction and motivation, has it improved? Have your employee retention rates gone up? Are more people applying for jobs? Have the number of sick days gone down?
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© Copyright IGLOO Inc. 2009. All rights reserved.
THANK YOU
The capacity of 1000’s of knowledge
workers to innovate is far greater than
that of a few executives.
Social networks help build corporate capacity
through people – by leveraging the talent,
knowledge and relationships that already
exist in every company.