Matthew Grossman

Financials● private startup

● $38.5M in 3 rounds of funding

● no monetization (yet)

source: crunchbase.com

Background and History● founders: Alexander Tibbets, Linden Tibbets● based in SoMa, San Francisco● <50 employees

Hotness : IoT

“with IFTTT, I could trigger a connected SmartThings door to automatically lock at 9 a.m. each morning after I leave my house. Or I could set another time-based trigger to turn on my lights and start my coffee pot at 6 a.m. every day.” -NYTimes

“We're building an intelligence layer for the internet of things” - Linden Tibbets, CEO

Competition● Zapier● Samsung SmartThings● iControl Networks

Prediction● complicated, hacky for mainstream● no high-level integration; recipe “bundles”● powerful platform with many, many partnerships

Q&A

Sources● https://www.crunchbase.com/organization/if-this-then-that● https://ifttt.com/● http://bits.blogs.nytimes.com/2014/08/28/with-30-million-

more-in-hand-ifttt-looks-to-the-internet-of-things/