ifoodbridge2 traducido

www.ifoodbridge.com

Our company is a leading food platform that has successfully distributed many global brands, in various provinces of China and Hong Kong.

The Food Bridge has a deep understanding of the "Fast Moving Consumer Goods" ("FMCG") industry in Greater China and permanently innovates in the development of new distribution channels.

The Food Bridge, is a member of NUO LIN Group and is founded and deeply rooted in Asia, successfully connecting complex markets within and between Asia Pacific and the Southern Hemisphere.

The Food Bridge

While world markets stagnate or reduce their imports, demand in China for imported meat, seafood, fresh, frozen and processed food, wines, coffee, confectionery, dairy products and much more, continues to expand.

The China National Food Industry Association (CNFIA) estimates that China will become the world’s largest market for imported food by 2018. According to the information of China Statistics Bureau, the total retail sales of goods up to 5,871.1 billion in the first half of 2009, increased 15% year-on-year, therein, foodstuff’s growth rate is 12.6%. Furthermore, as of August 2009, China´s Consumer´s Price Index rose 3.9%.

China Food Market

The Food Bridge provides a customized and flexible Market Entry and Expansion Services package.

We have many successful stories during these years, in China FMCG industry, because we help our clients to choose the right and most efficient way to enter China market.

The following are some of the brands we currently distribute:

Our Brands and Success Stories

Additionally, we can also mention some especial cases that have required very specialized knowledge of the market and its channels.

From 2008 to 2009, our Marketing Team launched a leading New Zealand famous natural juice brand, upgrading their product image in the China market. The sales are still growing up every year.

From 2008 to 2009, our Marketing Team also launched a leading New Zealand famous Chocolate brand, upgrading their product image in the China market. The sales are still growing up every year.

In 2008 and 2009, our technical department director won the first prize of international chef Demo show in FHC, in the area of dairy products.


In 2009 The Food Bridge helped a world famous soft drink company to enter the China market from the license registration to the final products launch in different sale s channels. This was the best example of a tailor-made solution, which included changing the normal trading operation model, customer service procedure, and the planning of facilities space and flow paths in the distribution center.

Recently our sales team also re- started a tea product and after 6 months of hard work, the volume and the numbers of sales channels were lifted up dramatically.


We also have the close relationship with a number provincial agriculture departments and famous state owned agriculture products distributors around China.

We will launch Latin American Made premium fishmeal and corn importation to supply our Chinese clients in 2010.

We recently partnership with a Shanghai based, public listed agriculture and food production company, and source Latin American chicken products to China market.


There are several models of service and cooperation with our clients:

Food Business Models

1.CONSULTING The Food Bridge provides a wide variety of consulting services. Please see our latest Index of Services. Our consulting creates the basis of a successful execution stage. Our experience leads us to be extremely cautious when advising market entry strategies or brand building paths. We do not improvise and avoid any involvement in projects that lack sufficient preparation for action.


2. DISTRIBUTION Through The Food Bridge, we help companies to grow their business in new and existing markets. We expand our clients' access to local knowledge, their distribution platform, their revenue sources and opportunities, and their market shares.The “Distribution” model normally entails the provision of various consulting and execution services (Ref. See latest Index of Services). The proper service plan and package shall be developed for the specific client and product.


3. NESTING We provide a nest or incubation platform to companies that either (i) would like one stop service for all its market entry needs; or (ii) would like to set up an independent platform of their own in the long term and need to speed up the required knowledge for a successful market entry (“temporary nesting”). The “Nesting” model normally entails the provision of various consulting and execution services (Ref. See latest Index of Services). The proper service plan and package shall be developed for the specific client and product.


4. MARKETING & BRAND BUILDINGFollowing our solid track record in brand building, leading international players continue to entrust The Food Bridge with their brand management.We have been able to effectively integrate their products into the local market while maintaining their international identities. Brands are launched and developed according to marketing plans defined and agreed by both The Food Bridge and its partners.The Brand Building Model normally entails the provision of various consulting and execution services relating to “Marketing and Brand Building” as they appear in our latest Index of Services. The proper service plan and package shall be developed for the specific client and product.


5. PRODUCTION, PROCESSING, INVESTMENT Catering to customers' specific needs, The Food Bridge develops specific projects for particular products and channels; and bridges investments opportunities for strategic business developments. Our company repeatedly created brand-new SKUs originally not available overseas, wining strong market demand.Whether investments take place in China or in the Southern Hemisphere, The Food Bridge adds value to the parties by understanding the value chain and the corresponding market trends.This model normally entails the provision of various consulting and execution services related to “production, processing and investment” (Please also see our Index of Services). The proper service plan and package shall be developed for the specific client and product.


6.PARTNERSHIPIn many occasions our clients´ projects require investment, and a long term effort. The Food Bridge is open to analyze some of those projects in order to eventually make the decision to jointly undertake those projects with the clients. We believe in our clients and we invest together with our clients when we share the long term vision.


7. RESEARCH AND DEVELOPMENTWe are constantly building relationships with research and development centers and academic centers and universities focused on new food technologies.We understand the need of all these centers to be able to contrast their research and developments with the real business environment of different countries. We are highly interested in continuing this process and our focus is to facilitate the entrance into China of new technologies.We are also exploring different ways in which our different offices in different continents can create value by putting together “the right sections of the value chain”, whether by sourcing the right in-put materials in South America, and the right technologies in the U.S. or by processing and manufacturing the corresponding products in China.


8.TRAINING Some products require extensive brand training and technical skills. Our marketing team works in close coordination with our partners to provide brand training and our tech- support team also provide demonstrations and hands-on training for professionals conducted by different well-known Chinese and foreign chefs. Sponsorship of overseas training for local company will be also provided by different food project.


The Food Bridge is driven by a professional team, comprising both Chinese and foreigners, all with a unique understanding of the imported food market in China.

Our management strengths include our technical knowledge, professional management procedures and transparency.

Together, the members of the Food Bridge management team account for years of experience in the food supply and distribution.

The resulting performance has helped develop strong relations with our business partners, customers, principals and different level of government departments.

Our China Team

ButterCheeseCreamDessertsFondueMilkYogurt

Food Areas

ChocolateFruit JamsMarinated OlivesMarinated TomatoesSea FoodTruffles

Organic FoodBee productsColostrum products

BakeryCandiesCerealsChocolateCoffeeFruit JamsGherkinsJuiceMustardsOilPastaPreserved VegetablesSauceSpices, Herbs & SeasoningsVinegar BakeryCandiesCerealsChocolateCoffeeFruit Jams

GherkinsJuiceMustardsOilPastaPreserved VegetablesSauceSpices, Herbs & SeasoningsVinegar

Dairy Products

Gourmet Products

Healthy Products

Grocery Products

Shanghai, Hong Kong, Santiago, AucklandNo.555 Pudong Avenue, East Tower(Tower B), Office 701,Pudong New Area, Shanghai 200120,P.R.C., ChinaTel: +86 21 58770715Fax: +86 21 58770716-604

www.ifoodbridge.com

THANK YOU!!

ifoodbridge2 traducido

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