SO WHAT IS POOL?

digital communities, web2.0, social media,

participation, co-creation, collaboration, open licensing,

user-generated content, social innovation, user-led innovation,

public media

“innovation within the 21st century is more open and pervasive, characterised by skill in collaborating and connections so

that knowledge flows and grows...”

Cutler 2006

Produsage

“the production of ideas takes place in a collaborative, participatory environment

which breaks down the boundaries between producers and consumers...”

Bruns 2006

‘ABC Pool is a great example of a publicly funded agency using web2.0 tools to

revolutionise the way it does business.’

Australian Federal Gov2.0 Taskforce’ 2009

DESIGNPROCESS

produce something

gatherinteresting

stuff

belong to a

media community

be part of the

ABC

REDESIGN SCREENSHOT

‘…to uncover and explore challenges that will be relevant to

the whole media industry’

Australasian Centre for Interaction Design (ACID) 2009

Meet the Poolies

participatorymedia

Roles: public media experts, cultural commentators, producers, researchers, internal/external ABC people, designers, developers, community members, community managers, other ABC staff, artists, media professionals

people

students, researchers, cultural commentators, ABC producers,

writers, designers, developers, visual artists, remote communities,

videographers, poets, photographers,project producers, lecturers,

activists, organisers…

Roles: public media experts, cultural commentators, producers, researchers, internal/external ABC people, designers, developers, community members, community managers, other ABC staff, artists, media professionals

I’m so grateful to the Pool for giving me a chance to develop as a photographer,

writer, and interviewer. I really value the opportunity I have had to grow and give thought to big issues. In recent days I

feel more certain of my focus: to present the voices of ‘ordinary’ people, to present stories and views which help explain the human story, never really explaining it, of

course.

Susan Dirgham 05/02/11

Roles: public media experts, cultural commentators, producers, researchers, internal/external ABC people, designers, developers, community members, community managers, other ABC staff, artists, media professionals

roles

community members community editors

community managers project producers

How do the different interests of the stakeholders within an institutional online community

intersect and how are they negotiated?

NEWPLATFORMS FOR INNOVATION IN

EDUCATION

project producer

MY TRIBE SCREENSHOTS

where ABC and

‘the people formerly known as the audience’

connect

“as networks are based around complex decentralised systems, it is increasingly the case that innovation

comes from the margins”

Flew et al 2008

XMP STUDIOS

XMP STUDIOS

ABCCALLOUTS

project producerfeature maker

engagingmentoringcurating

“...yes, the episodic nature of it works...

I have some editorial notes for you.”

“Bell, listened to the broadcast…your stuff is fantastic…the way

the producers have weaved each day through the program ties it all

together and brings it to life.”

distributive practice

call and response

TheFlickerman

multiplatform experience

new paths toward commissioning

CREATIVECOMMONS

makesPOOL

possible

share+

remixlegally

“tool to give everyone ...a simple, standardized way to grant copyright permissions to their creative work”Creative Commons Australia 2010

Pool users favour BY NC

“as much information as the public sector funds as possible

go free on the internet to be used in all sorts of ways we can’t

anticipate.”Govt 2.0 Taskforce, 2009

ABC OPEN

ARCHIVES

MESMERISM VIDEO

abc.net.au/pool

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