The Rise of the Fundraiserpreneur: Finding and Empowering Individual

Fundraisers

John Baguley CEO

International Fundraising Consultancy . Com

Carla CornwellEvents Team Manager

Medical Foundation for Care of Victims of Torture

Fundraising today...

And then...

INTERNET

Website Email appeals / newsletters Facebook, Flikr, Youtube, Google Blogs Twitter Mobile bar-codes i-pods, i-pads etc

SOCIAL MEDIA

Is where your friends are...

And your friends friends...

The rise of the ‘fundraiserpreneur’

Summer Solstice Ball

A Pay-It-Forward Movement...

.

THE 7 PRINCIPLES

Analyse power. Develop leadership & influencers. Build a movement. Maintain momentum. Communicate where supporters are... Be accountable. Exercise stewardship.

HELPING YOUR FUNDRAISERPRENEURS 1. Find online leaders (top donors). 2. Inspire leaders - link activity to goals. 3. Market events where donors are. 4. Fuel online discussion. 5. Build momentum through frequent

reports on appeal site and soc media. 6. Use stars to attract and build campaign. 7. Reward and retain leaders.

“RELATIONSHIPS

NOT TRANSACTIONS”

AGE COHORTS Seniors born: 1901-1924

Silent born: 1925-1945

Baby Boomers Born: 1946-1964

Gen X Born: 1965-1977

Gen Y Born: 1978-1994

Gen X Born: 1965-1977 No experience of poverty. Have material

possessions. Comfortable with

technology. Expect good design. Won’t read heavy text. Need convincing of

problem.

Gen Y Born: 1978-1994

Gen C = Community. 100 mobile txts a day Hive mind. Facebook YouTube etc. Gap year third world

experience. Comfortable with debt. Give on line / face-to-face in

street / QR codes Celebrity – created not

earned.

Gen – Media

Print media

Phone Street Internet Mobile

Seniors X

Silents X

Boomers X X X

Gen X X X X

Gen Y X X X

So old people don’t use the internet?

Seniors Silents

Older Boomers

Younger BoomersGenera-tion X

Genera-tion Y

US Adult Internet Population

Future

QR CODESwww.mobile-barcodes.com

Japan today – UK ?

Social Networks – Mobiles - Celebs

CHARITY

MOBILES

CELEBRITY

TWITTERBLOGSEMAILETC

GAP YEARETC

FACEBOOK

YOUTUBE

No track record doesn’t mean scary

Try, test, play, learn, change, try...

“As well as” not “instead of”

Risk of not being accessible...

But there are some good examples ;-)

Big Ideas cross barriers

THANK YOU

ANY QUESTIONS?

Don’t forget the evaluation forms…