ifb ltd final

8/12/2019 IFB Ltd Final

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IFB Ltd.

Mehta RitinMistry MeghalMistry NikeshVinu Nakum


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Content..

IFB Group

IFB Group structure

Products (Innovation and Quality) Existing Marketing Practices

Suggestions


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IFB Group Structure

IFB Group

IFB Industries

Home Appliances

Fine Blanking

IFB Agro IFB Automotives


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IFB Industries..

Established in 1974

Collaborated with Hienrich Schmid AG of Switzerland by Mr. Bijon Nag

Engineering and manufacturing divisions are located at Kolkata ,Goa &

Bangalore. The company has total of nine (9) Fine Blanking Presses, capacity range from

90T to 800T.

Manufacture and sale of Home appliances and fine balking products.

Company drive its 85%of the revenue from home appliances and rest 15%comes from fine blanking components.


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Gross Turnover for the year grew by 22% to Rs. 939.92 crores and

13.9%market share

The Company has a clientele list which includes Ford, Hyundai, Maruti,

Tata, Mahindra etc.

VISION

IFB will be synonymous with Innovation & Technology in itschosen fields of business activities.

IFB will excel in Quality & Services to be in consonance withGlobal Standards.

Contd..


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IFB Agro..

Public Limited Company

Chairmen of the company is Mr.Bijon Nag

The Corporate office is situated at EM Bypass, Kolkata, West Bengal.

Company has recorded gross turnover of Rs.756.27 crores recording a

growth of 29.34%.

Engaged in the business of manufacturing alcohol, beverages

,marine foods both for domestic & export markets.


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Contd..

The Plant is located at E.M. Bypass, Kolkata within 15Kms of traditional

farming of Bengal having capacity of 1500MTannually.

It is certified by the US Food and Drug Administration (USFDA) and the

European Union (EU).

VISION

All our products and services must exceed customer's expectation.


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IFB Automotives It is pioneered in India the manufacture of fine blanked automotive

components, seating systems, door systems and automotive motors to

meet the growing needs of the auto industry.

The company has built a reputation as a leading technology provider for

safety critical and comfort related productsin the automotive

sector.

IFBAutomotive emerged as the strategic partner to all automobile

manufacturers in the development and supply of safety critical, comfort

products and assemblies

VISION

To be the vehicle manufacturers first choice for safety andcomfort related products through innovation and quality

excellence.


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IFB Automotives


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IFB Industries Products..

Home appliance products Washing machines Microwave ovens Domestic and commercial dish washers Dryers

Kitchen appliances Commercial laundry products.

Fine blanking products Cushion plates for seat recliners Tongue for seat belt assembly Door latches

Gate assembly for gear transmission Gear shift selectors Gear shift interlocks and gear shifters for transmission Rotor segments for aircrafts Plate valves for compressors; and face comp drives, gears, cam plate

assemblies, and sprockets for two wheeler.


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IFB Agro Products..

Agro industry products

Distillery

Grain based distillery having capacity of 60KLPD

IMFL

Smirnoff, DIAGEO

Leonov ,Volga ,Russki Vodka

Goldcup , Benjamin Brandy

Jubilation, Matured XXX , Baluba Rum

Blue Lagoon Gin

3 Cheers Whisky

IMIL

India Made Indian Liquor (IMIL), popularly known as country spirit.

Marine

IFB ready to cook (raw) and ready to fry sea food products.


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Existing Marketing Strategies

Believes in word of mouth publicity

Good and Efficient Customer Service

Quality Products


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Suggestions..

Training and demo piece display to dealers

Exchange offer for existing customer

IFB has less number of dealer - which need to be increased to be in

market.

IFB is Premium brand - it should work upon price so middle class can

afford it.

Awareness base is low of IFB -More Advertisement is required.

More promotional and sales offers are required to beat competitors

like LG and Samsung.


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Contd..

For fine blanking products more focus required on non-auto segments and

overseas car manufactures.

For agro industries strategies of targeting different age group is requires

to be adopted.


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Thanks..

ifb ltd final

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