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If You Don’t Understand People You Don’t Understand Design CATERINA FALLENI, DESIGN GROUP ITALIA #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014

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Page 1: If You Don’t Understand People, You Don’t Understand Design

If You Don’t Understand People You Don’t Understand DesignCATERINA FALLENI, DESIGN GROUP ITALIA #MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO4TH OCTOBER, 2014

Page 2: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 3: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 4: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 5: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 6: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 7: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 8: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

Developing Countries Market - Philanthropy Human Rights

Scalability & Diffusion

Social Business

Pilot ProjectBusiness IP

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 9: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

54% clay

15% water

12% insulating materials

7% plastic

6% colloidal silver

4% organic materials2% active carbon

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 10: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

I was to naive…

Page 11: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

One of the most inspiring talk ever!

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 12: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

TRUST

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 13: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

DESIGN IS CREATING A TRUST RELATIONSHIP WITH PEOPLE

KEY LEARNING:

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 14: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

DESIGN IS CREATING A TRUST RELATIONSHIP WITH PEOPLE

DESIGN IS UNDERSTANDING CULTURES AND PEOPLE“when we are surrounded by a group of people with commune values and same beliefs, something remarkable happens: trust emerges” Simon Sinek

KEY LEARNING:

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 15: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

TRUST CHECKLIST

I treat every individual with respect

I avoid gossip and rumours

I’m honest and patient with friends

I’m reliable to my boyfriend

I assist with empathy everyone

I watch in the eye the people I’m talking with

TRUST IS

NOT

A CHECK

LIST

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 16: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

Welcome to the TRUST EXPERIENCE DESIGN

I truly believe that our very survival depends on TRUST!

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 17: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

WE HAVE TO TAKE CARE OF PEOPLE VALUES AND BELIEFS TO CREATE TRUST RELATIONSHIPS

MY KEY LEARNINGS TO DESIGN BETTER SOLUTIONS

WE HAVE TO DIO (no DIY) TO CO-CREATE SOLUTIONS

WE HAVE TO OPEN SOURCE OUR FAILURES AND SUCCES TO LEARN AND GROW

WE HAVE TO BE WISE AND HONEST DESIGNERS

#1

#2

#3

#4

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 18: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

Design is understanding cultures and people

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 19: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

Design is creating a trust relationship with people

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 20: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

People must be part of the design process

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 21: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

THE COOL POT PROJECT is open

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni

Page 22: If You Don’t Understand People, You Don’t Understand Design

#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO

4TH OCTOBER, 2014

THANKS AND

TRUST!

If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni


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