if it can go wrong, it will! how to bulletproof your user research. (kathi kaiser)

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If It Can Go Wrong, It Will: How to Bulletproof Your User Research @Centralis_UX @kathikaiser

Post on 20-Sep-2014

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UXPA 2014 Unconference presentation from Kathi Kaiser

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Page 1: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

If It Can Go Wrong, It Will: How to Bulletproof Your User Research

@Centralis_UX @kathikaiser

Page 2: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

A UX Tale…

@Centralis_UX@Centralis_UX @kathikaiser@Centralis_UX @kathikaiser

Page 3: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

A UX Tale…

@Centralis_UX@Centralis_UX @kathikaiser@Centralis_UX @kathikaiser

Page 4: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

A UX Tale…

@Centralis_UX@Centralis_UX @kathikaiser@Centralis_UX @kathikaiser

Page 5: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

Risks about People

Face time with users is precious.It’s our duty to make the most of it.

@Centralis_UX @kathikaiser

Page 6: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

What Could Possibly Go Wrong?

@Centralis_UX @kathikaiser

Page 7: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

What Could Possibly Go Wrong?

People Places

Technology

Random Acts of Chaos

Clients

VendorsParticipants

StakeholdersYou

Getting there

Gaining accessDistractions

Prototypes

Audio QualityCamera Batteries

Remote PlatformsSevere Weather

Earthquakes

Terrorist Attacks

Power Outages

Page 8: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

What Could Possibly Go Wrong?

Anticipate Prevent

Fix

Deal

Learn

Page 9: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

What Could Possibly Go Wrong?

Inaccurate Expectations

@Centralis_UX @kathikaiser

Page 10: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

What Could Possibly Go Wrong?

@Centralis_UX

Conflicting Incentives

@Centralis_UX @kathikaiser

Page 11: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

What Could Possibly Go Wrong?

@Centralis_UX

Unwanted Interference

Unwanted Interference@Centralis_UX @kathikaiser

Page 12: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

What Could Possibly Go Wrong?

@Centralis_UX

Tech Failure

@Centralis_UX @kathikaiser

Page 13: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

How to Protect Yourself

@Centralis_UX @kathikaiser

Page 14: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

How to Protect Yourself

Checklists

@Centralis_UX @kathikaiser

Page 15: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

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How to Protect Yourself

@Centralis_UX

Pack Lists

@Centralis_UX @kathikaiser

Page 16: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

16

How to Protect Yourself

@Centralis_UX

‘Time Outs’

@Centralis_UX @kathikaiser

Page 17: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

17

How to Protect Yourself

@Centralis_UX

Retros

@Centralis_UX @kathikaiser

Page 18: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

18

How to Protect Yourself

@Centralis_UX

‘Murphy’s Journey Map’@Centralis_UX @kathikaiser

Page 19: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

19

How to Protect Yourself

@Centralis_UX

‘Murphy’s Journey Map’@Centralis_UX @kathikaiser

Page 20: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

A Happy Ending

@Centralis_UX @kathikaiser

Page 21: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

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A Happy Ending

@Centralis_UX@Centralis_UX @kathikaiser

Happy clients…

Page 22: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

A Happy Ending

@Centralis_UX @kathikaiser

…and happy UXers.

Page 23: If it can go wrong, it will! How to bulletproof your user research. (Kathi Kaiser)

Thanks!

@Centralis_UX @kathikaiser